The Extra.ie ‘Bulmers Sounds from the Secret Orchard’ podcast and video series, took home the Gold award for Collaboration between Agency and Media Owner (Large) at the 2024 Media Awards in Dublin.

The winning project, celebrating Irish music was produced for the client in a specially created Secret Orchard at the DMG Media SpaceTo studio in Dublin’s city centre.

This 16-part video and podcast series was created with Starcom. The campaign was amplified across Extra.ie and the Bulmers brand-owned media.

Speaking after receiving their award, Group Head of Advertising Sales at DMG Media Ireland, Karl Byrne said: “We take huge pride in how we work with our partners.

“Winning this award speaks to our ways of working. Always hand in glove with our clients.

“The very best advertising solutions are delivered from concept to execution in collaboration with all key stakeholders.”

The Media Awards celebrate the teams behind the ideas, strategic and creative thinking and implementation which generate impact and business success.