DMG Media news: Extra.ie revamp and EVOKE.ie celebrates best month ever

Extra.ie, the DMG Media-owned website, has undergone a major revamp with a new look and feel to the site going live this week.

Launched two years ago, the website has over 1m unique users per month. The revamp includes a new, fully responsive design with faster load times, new image galleries and a new premium video platforms across News, Sport, Business and Entertainment.

“Whilst we’re very proud of what we have achieved over the last 2 years, our readers and advertisers needs are constantly changing so we must continuously evolve to meet these changes. The appetite for premium video in the Irish market place has also never been greater so our new video platforms position us perfectly to fulfil this demand,” says Bernard Bermingham, Head of Commercial, Extra.ie.

“With the new look, fresher feel and faster load times Extra.ie is now the only news site in Ireland that is designed and edited to be consumed purely on a mobile device. News and pictures are now easier to navigate, consume and engage with, giving the user an overall unique experience as yet unseen form any Irish news offering,” adds Garrett Brennan, Editor, Extra.ie.

Best month ever for EVOKE.ie

EVOKE.ie, Ireland’s premium destination for Irish women, last month recorded its largest ever audience, with 1.1 million Irish women choosing EVOKE.ie as their go-to for Irish fashion, beauty and lifestyle content.

With household names like Sybil Mulcahy, Laura Bermingham, Corina Gaffey and Diana Bunici at the helm, EVOKE.ie has established itself as one of the most successful websites in the country since its inception four years ago and this year was recognised by the advertising community as Media Brand of The Year.

Thanks to its 24/7 coverage of the biggest events taking place around the country and internationally, its ability to break the biggest celebrity stories, and tap into the psyche of what Irish women really want, EVOKE.ie continues to offer brands a premium communication platform to target its female audience.

“Our reach is growing, but most importantly our audience is pure. Over 1 Million Irish women visit EVOKE.ie every month, and they keep coming back. We offer Advertisers an environment that delivers zero waste and exceptional quality” …Liz Doyle, Commercial Manager, EVOKE.ie

EVOKE.ie also strengthens is commercial team with two new senior appointments last month. Angelina Shaddadi and Lisa Nolan

Angelina started her career at Burrell Marketing and PR where she worked across fashion and lifestyle brands including Tommy Hilfiger, Aussie Haircare and Max Factor. She has also worked on the Jameson Dublin International Film Festival and managed the Spotify account at Digitize New Media.

With over 10 years’ experience in the marketing and advertising industries – specialising in fashion, beauty and lifestyle, Lisa most recently worked as a celebrity PR agent and communications executive with DublinTown.ie. Her previous brand portfolio includes global advertising powerhouses such as Nespresso, Coca Cola, H+M, Primark, Aldi, Boots, Mars and Dyson.