DMG Media Launch State of the Art identity solution for advertisers

DMG Media have launched a state-of-the-art identity solution that connects audiences across their growing portfolio of digital brands.

As privacy concerns reset the digital ad industry, the deprecation of 3rd Party cookies will make it impossible for advertisers to target users across the internet. In response DMG Media have built a comprehensive privacy-safe audience-based data targeting system (dmg::ID) to unify and connect their audiences across their sites, allowing advertisers to target and measure ads contextually.

According to Doug Farrell, Group Head of Digital Strategy with DMG Ireland, “We have created a solution that seamlessly navigates this cookieless future and provides accurate and effective ad targeting. dmg ID enables advertisers to target our cross-site network of over 3.6 million monthly Irish users while utilising our extensive first-party privacy-safe data. dmg ID minimises wastage while delivering best-in-class display, native and video solutions targeting interest, context, and in-market for segments”.

See more here: https://www.dmgid.com/