MailOnline is the biggest publisher on Facebook globally in July 2017

MailOnline recorded over 26 million interactions to become the most engaged site on Facebook for the first time.
The Mail have been a constant presence in the NewsWhip publisher rankings for a while, but this is easily their strongest relative performance to date.

They beat competition from top social publishers like the Huffington Post and BuzzFeed in July, and managed to grow their overall engagement total by around 4 million interactions since March.

The Mail’s focus on the US market has much to do with this extended reach. In terms of what’s working for the Mail on Facebook, the site is well-known for its descriptive headlines, which can be seen both on their website and social pages.

In Ireland MailOnline has 1,000,000 followers which represents 40% of all Irish Facebook users.

Source: NewsWhip

EVOKE.ie Style Event

EVOKE.ie is hosting a night of Beauty, Fashion and Style in the Shelbourne Hotel, Dublin on Thursday 19th October 2017.

From the latest fashion trends to beauty tips – An Evening with EVOKE.ie will be the most stylish night of the season.

Attendees on the night will receive delicious canapes and a complimentary glass of Prosecco on arrival. They will also get an exclusive masterclass with celebrity Ken Boylan and have the chance to get make-up questions answered.

Benefit’s National Brow Artist, Katie Tiernan will be talking all things brow related and Benefit will be doing brows on the night.

Laura Bermingham will be on hand to answer skincare questions and offer beauty advice and one-on-one tips.

Arnotts will be hosting three fashion shows throughout the evening, from A/W styles to the party season ahead.

Clara Halpin (Head of Personal Shopping at Arnotts) will be talking through trends of the season and dressing for success.

There will be spot prizes on the night for the Best Dressed lady and Best Use of Social Media and a luxury goodie bag worth over €250.

Extra.ie VR Technology

It’s claimed that virtual reality (VR) has the potential to put an audience at the heart of any story, delivering a unique insight into world events.

In world exclusive footage, Extra.ie has teamed up with celebrated media innovator, Nonny de la Pena, and experienced conflict journalist, Dylan Roberts, to tell the story of what is happening in Iraq using the latest VR technology. Here is a link to the story live on Extra.ie

https://extra.ie/tech/extra-reveals-360o-video-mosul.

“Extra.ie seeks to constantly evolve the service we offer to our audience, and while no media organisation currently delivers a VR news offering, this feature delivers an idea of how we might experience news in the not-too distant future,” said Garrett Brennan, editor of Extra.ie

Extra.ie will be offering advertisers the opportunity to shoot video content in 360 VR mode for Facebook and VR headsets, which is a really exciting development as part of the dmg media video offering MCAST.

Extra.ie are currently carrying out live VR demonstrations across Irish ad agencies, along with key appearances on radio programmes and shows nationwide.