A curious use of a QR code has piqued the interest of the judges and won NNI Press Ad of the Month March. The winning ad, Curious was created by Boys and Girls, with media planning by Vizeum for Brancott Estate (Irish Distillers Pernod Ricard).
The creative team behind Curious were Anne Fleming (copywriting), Bairbre McGlade (art direction) and Rory Hamilton (creative direction). Media planning was undertaken by Joanna Gorczak of Vizeum.
The judges of the March NNI Press Ad of the Month competition were Maxine Hands of Zenith Optimedia and Cathal O’Flaherty of Javelin.
Maxine said that the ad piqued her curiosity and she commented, “I loved the idea of actually using a QR code as the ad rather than just tagging it on.”
Cathal said: “A nice, fun idea, well executed.”
Thanks to both of our judges.
Curious and all shortlisted ads will now move forward into the annual NNI Press Ad of the Year Awards.
Meanwhile, the competition for April ads is open until May 10th.
The March shortlist in full:
Curious by Boys and Girls/Vizeum for Irish Distillers Pernod Ricard (winner)
Rasai na Gaillimhe – Second Helping by Publicis QMP/Mediavest for TG4
Feis Ceoil by Irish International/Mediavest for Electric Ireland
Break China by Leo Burnett/Core Media for Leo Burnett
Justice Undone by Publicis QMP/Mediavest for TG4
Medusa by Publicis QMP/Mediavest for TG4
Goo Games by Fallon/PHD for Cadbury Creme Egg
