It’s hard to believe the NNI Press Ad of the Month awards are only in their second year. Last year’s competition created a lot of positive ripples in ad-land, but in 2011 the response has been truly amazing.
So far this year, and that’s before we begin to count entries to the December competition, agencies have submitted no fewer than 192 entries – more than we received throughout the entire calendar year 2010.
Why the surge? We reckon our awards night at the Four Seasons last spring may have something to do with it. Good food. Good craic. And of course, good work – clean copy, dazzling design and powerful press ads that inspire others to aim high.
It’s been really exciting to see the new crop of entries every month. The standard of creativity continues to impress us and our fantastic judges, who have had a tough job choosing the winners each month.
After careful consideration (and some mediation) they have chosen 10 winners to date, and a total of 87 ads have now been shortlisted for the NNI Press Ad of the Year Awards. A big thank you to everyone who helped to judge the monthly competitions.
The jury is currently reviewing November’s crop of ads and the December competition will close on January 13th, so we’re expecting to add a few more good ‘uns to the shortlist before the competition closes.
Which brings us to the NNI Press Ad of the Year Awards. We’re looking forward to welcoming the industry back to the Awards (Mark II) next spring, when BETC’s creative chief Neil Dawson will announce his picks in categories including copywriting, art direction, regional advertising, plus of course the grand prix, NNI Press Ad of the Year.
There’s still time for you to get involved. The closing date for entry of ads published in NNI newspapers during December is January 13th. Enter now, get yourself shortlisted, and you’ll have booked your place at the NNI Press Ad of the Year Awards 2011.
The winners of the NNI Press Ad of the Year will be announced on 8 March 2012 at Dublin’s Four Seasons Hotel – we hope to see you there!
NNI Press Ad of the Month Winners (January-October 2011)
January – ‘Josh’ by Ogilvy for Make a Wish Foundation
February – ‘Clarkson’ by Owens DDB/Mediacom for Skoda
March – ‘Feis Ceoil’ by Irish International for ESB
April – ‘Fuseboard’ by Irish International/Mediavest for RSA
May – ‘Hand’ by Ogilvy for ISPCC
June – ‘Doing Our Bit’ by Young Euro/Carat for Bulmers
July – ‘Incredible Shrinking Quote’ by Publicis QMP for FBD Insurance
August – ‘Helipad’ by Irish International/Carat for Guinness (Diageo)
September – ‘Mr Jack’s Birthday Bottle’ by Iris Worldwide/Universal McCann for Jack Daniel’s
October – ‘Happy Halloween’ by Ogilvy/Mindshare for ISPCC
