‘Cowboy’ an advert for Skoda by Owens DDB, with media planned by MediaCom has won the award for NNI Local & Regional Ad of the Year 2012 at the NNI Press Ad of the Year Awards.

Judges Matt Fitch and Mark Lewis (BBH London) commented:

“[This is] a really likeable piece of work, the cowboy has a great look and we loved the grit and the ‘tache, it all puts a smile on your face even before you take a closer look. This ad has a typical Skoda sense of humour and it works very well.”

Simply M&S Wrap by RKCR Y&R / Kick Communications for Marks & Spencer was highly commended in this category.

Details of how to enter the NNI Press Ad of the Year Awards 2013 can be found here.