The Irish Examiner hosted a well-attended Digital Lunch & Learn on May 28th at Republic of Work, Cork, where local businesses gathered to hear expert insights on how to maximise the impact of digital advertising within trusted media environments.

David Murphy, Head of Digital Solutions at The Irish Times Group, outlined how businesses can harness the power of first-party data, brand safety, and contextual relevance to drive more meaningful engagement and measurable results online. His presentation highlighted the unique advantages of advertising with trusted news brands like the Irish Examiner and The Echo, whose audiences turn to them daily for reliable information.

Gavin McAuliffe, Head of the Group Content Studio, followed with a session on branded storytelling, highlighting how creating engaging stories for brands leads to greater consideration and higher recall. He demonstrated how high-impact content, tailored to both local and national audiences, can build awareness, trust, and consideration. He also emphasized that the Content Studio can work with small to medium budgets and can produce video solutions where appropriate. Attendees also viewed testimonial case studies from Cork Simon, Cushman & Wakefield, and Douglas Court Shopping Centre, illustrating how businesses across sectors are achieving real results through collaborative digital campaigns.

The Irish Examiner and The Echo offer businesses access to relevant target audiences within trusted environments — helping to build brand awareness and recall in an increasingly cluttered digital space. For more information please contact ads@examiner.ie.