NewsBrands Ireland has unveiled a new print and digital campaign to highlight our enduring love for news. Running in print and online, the campaign, designed by the News Ireland STUDIO team, shows that 82%* of adults now read a print or online news title every week.
Research from Kantar TGI for the Republic of Ireland shows that:
3.25 million people read a print or digital news title every week.
78% of 16–31-year-olds read a news title/app every week
Newspapers & online ads are in the top 3 for attention & purchase decisions with news lovers 18% more likely to pay most attention to ads in newspapers, than the average adult
Ann Marie Lenihan, CEO of NewsBrands Ireland, said: “It’s encouraging to see that the demand for professionally produced journalism remains strong, both in print and online. Whether it’s coverage and analysis of the political system, breaking news, sporting triumphs, campaigning journalism, or crime reporting, millions flock to trusted news publishers for factual information.”
“Journalism matters both editorially and commercially, providing trusted information and holding power to account, as well as offering advertisers the benefits of trusted platforms and scale to reach their audiences.”
Speaking about the campaign, Karen Price, Creative Director, News Ireland, said: “The purpose of the 82% campaign was to drive awareness amongst both readers and media buyers that print and digital news media were widely consumed. Whether it’s online, or in print 82% of all adults in Ireland is a percentage worth highlighting. To make sure the statistic stood out, the News Ireland STUDIO team choose to have a little fun. 82% represented as a pie chart, looks remarkably like the Pac-Man character. A very memorable icon – forever consuming. In a suite of digital assets and print ads, the message is clearly and quickly understood. “
Full details of the research can be found here
Or contact Lisa Buckley, Communications & Programmes Director with NewsBrands Ireland
PH: 0877779259
E: lbuckley@newsbrands.ie
