DMG Media Ireland has acquired the parenting website Rollercoaster.ie for an undisclosed sum.

The website was founded by Anne O’Connor and John Feely in 2000 and has since the leading website for pregnancy and parenting related issues in the Irish market.

Rollercoaster.ie joins a stable of digital brands owned by DMG Media Ireland that includes EVOKE.ie and Extra.ie.

“RollerCoaster.ie is like a child to us. We started it in 2000 when we ourselves were new parents because there was no place for Irish parents to go to get advice, support and ask the stupid question they really wanted to. We searched long and hard for the right partner and we know that DMG Media Ireland will nurture and grow RollerCoaster.ie for the next chapter of its life,” says Anne O’Connor and John Feeley.

According to Paul Henderson, CEO of DMG Media Ireland: “RollerCoaster.ie is a much-loved website for many Irish parents, especially mums, and we are really delighted that it is the latest addition to our growing digital family. It has been built and nurtured by Anne and John for almost 20 years into an incredible resource for Irish parents and we will continue their great work into the future. We want to build on this while delivering great content and maintaining the very popular platforms for parents to share the ups and downs of family life.”