NewsBrands Ireland’ s annual Power of Press media planning competition will take place on June 12th in the Liffey Trust Building in Dublin’s Docklands.

Teams from Ireland’s leading media agencies will be invited to participate in the day-long competition which challenges teams to devise strategies to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.

On the day of the competition, each team will be given a brief and five hours to prepare their strategies and plans whilst representatives from the various NewsBrands Ireland advertising departments are on hand to provide information about their products and answer questions.

The day will culminate with a presentation by each team to the judging panel:  Chris Cashen, media director Javelin, Emmett Wright, Creative Director, Chemistry, and Ann Marie Lenihan, CEO NewsBrands Ireland.

The teams will be judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.

The overall winners will be announced on June 21st at NewsBrands Ireland Town Hall event.

For further information or to sign up a team, please contact Lisa Buckley, NewsBrands Ireland lbuckley@newsbrands.ie