This month, the Irish Daily Mail and Irish Mail on Sunday launched a four week OOH campaign with JCDecaux.

JCDecaux’s brand new Digipole at Ballsbridge is the first large format roadside screen in ROI.

Every day the front page of the Irish Daily Mail appears on the large format screen reminding customers to read today’s paper.

The double sided Digipole is located at the unique gateway in Ballsbridge reaching multiple flows of heavy traffic into town via Baggot Street and Mount Street and out of town via Ballsbridge, Merrion Row and Blackrock.