In an era when good journalism has never been so important, and trusted environments so critical, The Irish Times is reinforcing its position as a trusted publisher in a number of strategic ways.
The consumer facing element of this initiative includes a new and impactful advertising campaign that highlights The Irish Times’s individual ethos and news values. As part of a wider trade communications strategy, The Irish Times will also be making wide reaching efforts to educate, inform and reinforce with the industry the importance of advertising within trusted environments, on trusted platforms, and with trusted audiences.
The campaign was launched at an event in The Lighthouse Cinema on March 29th. To an audience of key advertising and marketing decision makers, the values of The Irish Times were reinforced, and the details of new technologies and innovations to support these values were revealed. Recently returned Washington Correspondent Simon Carswell joined respected Political Correspondent Harry Mc Gee and Head of Analytics Cliona Mooney to discuss the changing role of the journalist in today’s connected world, the power of The Irish Times brand in gaining important access to content, and the role analytics plays in understanding our audience, who and where they are, and how we best reach them