INM offered comprehensive coverage of The Cheltenham Festival this year, with coverage of the festival every day, expert analysis of all the races from Johnny Ward and Wayne Bailey as well as unique insight from the saddle with Ireland’s leading amateur jockey Patrick Mullins.
The publisher partnered with BoyleSports on a print and digital campaign for the festival. By picking up the Irish Independent on Tuesday or The Herald on Monday last week, readers got a free €5 bet with BoyleSports. The offer was also supported by a geo-targeted mobile campaign with dynamic creative and custom audience targeting on independent.ie. The sponsorship included Cheltenham Live on Independent.ie, Fantasy Cheltenham Game, Free Bet Tuesday, Inside Track and a Cheltenham Preview Magazine.
While The Irish Independent was the official newspaper to The Cheltenham Festival, The Herald launched its own Cheltenham podcast in association with Ladbrokes.