Irish Daily Star officially launched its new website, Buzz.ie, with an event in The Crypts of Christchurch Cathedral on Thursday 27th October. Buzz.ie is a new offering that caters in a unique way to the interests of young Irish men.

The website underwent a soft launch in March of this year and during the summer months it grew to see over 500,000 unique users monthly. Drawing on the expertise of the Irish Daily Star editorial staff alongside young, talented content managers, Buzz.ie has a vision to build through 2017 to over 1.5m unique users per month and to become one of Ireland’s leading publisher sites aimed at young men.

At the launch event, Picture This made a surprise appearance, one of their last appearances in Ireland before they head stateside with the aim of replicating the success that they’ve had on Irish shores during 2016.