- Media agencies account for €53 million of total advertising spend
- Mindshare out in front as NNI agency league table takes shape
- “Very strong performance given economic conditions” says NNI
A total of €83.4 million invested in national newspaper advertising during the first six months of 2012. National Newspapers of Ireland (NNI) has today reported. Of that total, media agencie sspent €53m on advertising in NNI titles, with the remaining €30m coming from direct advertisers.
“€83m in ad revenue represents a very strong performance in the first half of 2012 and, considering the second quarter showed an increase on the first quarter, we can be optimistic that there’s even more to come in the second half of the year,” said Frank Cullen, coordinating director of NNI.
“Our first half performance once again underlines the effectiveness of newspaper advertising and the appeal of the press medium to agencies and advertisers alike,” he said. “Every week over 5m newspapers are purchased in Ireland and the people who buys them take the time to notice, read and absorb what’s in their favourite newspaper.”
The figure, which have been verified by all relevant agencies, also showed that Mindshare invested more than €5m in newspaper advertising on behalf of its clients during the period January to June 2012, to remain at No. 1 in the NNI agency league table.
Starcom, now the number two agency, increased its spend by 9 per cent to €4.2m while MediaCom, the number three agency, increased its spend by 14 per cent to €4.1m. The largest increase in monetary terms was recorded by Brindley Advertising, whose spend rose by just over €1m to a total of €3.8m at the end of the firs half of 2012.
The largest percentage increase, meanwhile, was recorded by Maxus Communications, whose spend increased by 48 per cent to €613k, from €415k during the same period in 2011.
| NNI Advertising Revenue | Jan-June 2012 | Jan-June 2011 | Diff | % Diff |
| Total Agency | 52,973,773 | 59,548,052 | -6,574,279 | -11% |
| Total Direct | 30,451,278 | 32,790,259 | -2,338,981 | -7% |
| Grand Total | 83,425,051 | 92,338,311 | -8,913,260 | -10% |
For further information:
Anna Clarke
T: 01 668 9099
