Ogilvy and ISPCC have won their third NNI Press Ad of the Month competition for ads published in 2011. The successful pairing won the last competition of the year with Silent Night, A Christmas Story, an ad that capture the reader’s attention with a dark Christmas story.
The creative team were Des Kavanagh (copy), Laurence O’Byrne (art) and Colin Nimick (creative direction).
Our judges for the December 2011 competition were Fiona Field (Mediaworks) and Adrian Fitz-Simon (Chemistry). Fiona said, “This ad was heartbreaking to read and very powerful in that it really highlighted how different some children’s Christmas can be. This ad demonstrated how well written copy can really cut through and the impact of print as a medium.”
Adrian said, “Another bold piece of work from Ogilvy for ISPCC. This ad lures the reader in with an intriguing story, which appears at first to have all the hallmarks of a pleasant Christmas tale, but then takes a turn in the middle.”
This ad and the shortlisted ad will move forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London). We’ll be celebrating the best of press advertising on March 8th at Dublin’s Four Seasons Hotel. We’re looking forward to seeing all the monthly winners and others there!
In all the excitement about the NNI Press Ad of the Year 2011, don’t forget the 2012 competition. The January 2012 competition is open for entries now.
Upload your ads here we’ll do the rest!
Closing date for the January competition is February 9th.
Shortlist December 2011
Silent Night, a Christmas Story by Ogilvy/Mindshare for ISPCC
Christmas Post-it, Last Posting Dates by Javelin/Starcom for An Post
