As the race for Liam MacCarthy reaches its closing stages, Co-op Superstores & Sunseeker have partnered with Irish Examiner’s Dalo’s Hurling Show, using the championship platform to showcase its range of Sunseeker robotic lawnmowers to one of Ireland’s most engaged sporting audiences.

The campaign is a great example of how sponsorship can go beyond simple brand awareness. While Sunseeker is the official sponsor, the partnership also highlights Co-Op Superstores who exclusively sell a range of Sunseeker products in-store and online creating a retail-focused campaign that connects brand, retailer and audience in a meaningful way.

Running in the lead up to the All-Ireland Final, the sponsorship extends across podcast episodes, social media, video highlights, email and press activity, ensuring consistent visibility across multiple touchpoints. Hosted by Anthony Daly, TJ Ryan and Mark Landers, the show reaches dedicated hurling fans each week with expert analysis, opinion and reaction to the biggest championship stories.

Beyond the podcast, the sponsorship also includes the Irish Examiner’s live Dalo’s Hurling Show event ahead of the All-Ireland Final, giving Co-op Superstores and Sunseeker another premium platform to engage with fans both on stage and across event promotion.

For Co-op Superstores, the partnership reinforces its connection with local communities and GAA supporters as proud sponsors of Cork County Hurling Championship while providing a platform to promote its Sunseeker robotic lawnmower range in a trusted editorial environment. For Sunseeker, it delivers targeted exposure to an engaged audience at one of the busiest periods in the Irish sporting calendar, helping drive awareness of the products through a respected retail partner.

It’s another example of how Irish Examiner Sport can create integrated commercial solutions that deliver more than logo placement, helping advertisers tell a broader brand story, support retail objectives and become part of the championship conversation through premium editorial, podcast, video and social content.

Derek Greaney, Senior Lead Buyer, Co-op Superstores, said: “We are delighted to partner with Sunseeker and the Irish Examiner’s Dalo’s Hurling Show. This sponsorship provides a fantastic platform to showcase the Sunseeker robotic lawnmower range to a highly engaged audience while reinforcing Co-op Superstores’ commitment to supporting local communities and Irish sport.

Working with a trusted brand like Sunseeker allows us to bring innovative garden solutions to our customers through our network of 26 stores and our website coopsuperstores.ie connecting with consumers during one of the most exciting periods in the hurling calendar. Sunseeker powered by Innovation, perfected for your garden at Co-Op Superstores”