The Irish Sun recorded an additional sales boost of 13,000 copies – a 27% increase on base – following an integrated national marketing campaign for its 120-page Christmas TV Magazine, which was distributed free with the newspaper.

The marketing campaign ran across broadcast, audio and print to maximise reach, with television advertising airing on RTÉ, Virgin Media and Sky, a nationwide radio campaign broadcast across all Onic stations, and a press advertisement running for a full week to support visibility at point of purchase and complement broadcast activity.

The campaign leveraged the strong seasonal appeal of the Christmas TV Guide, reinforcing the role trusted print brands continue to play when supported by broadcast and audio.

Laurie Kelly, Head of Marketing at News Ireland, commented: “Christmas is a critical trading period for us, and the Christmas TV Guide continues to be a strong driver of sales. By supporting it with a fully integrated campaign across TV, radio and print, we were able to significantly extend its reach and deliver a clear uplift at the newsstand.”

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