Since we updated you in our last issue of In The Press, NNI Press Ad of the Month has celebrated three equally creative, although very different adverts, each of which showcased the power of press advertising.
Our most recent winner, ‘Little Bastard Tweet’ by Ogilvy & Mather/Mindshare for ISPCC mobilised readers to take action and get involved in the campaign to stop child abuse.
The ad called upon newspaper readers to send a tweet to destroy an installation in the Copper House Gallery. The ad worked. 1,000 tweets were sent, triggering the detonator and blowing up the piece.
The May winner, Carlsberg Nostalgia by Irish International/Carat for Carlsberg drew on newspapers’ ability to capture moments and freeze-frame history. The team used archive pages from the Irish Independent that celebrated historic footballing successes to build excitement around this summer’s European Championship.
Our April winner drew on print advertising tradition, with a simple and effective advert that promoted the Volkswagen brand. The ad, by Owens DDB/MediaCom for Volkswagen highlighted the resale value of a Volkswagen-branded car. Our judges described it as “charming” and “refreshing”. The ad demonstrated how newspaper advertising can filter out the noise to focus the reader upon the core message.
NNI Press Ad of the Month July will accept entries until August 9th.
