The National Maternity Hospital announces Strategic Partnership with RollerCoaster.ie

The National Maternity Hospital (NMH) and The NMH Foundation are pleased to announce they have entered into a strategic partnership with RollerCoaster.ie part of the DMG Media Ireland network, part of DMGT plc., which is one of the world’s leading multi-channel media organisations.

The NMH and RollerCoaster.ie share a vision to provide relevant, high quality, easy to digest, educational content at multiple points across a patient’s healthcare path – from initial consultation to hospital admission and post-discharge care where appropriate. RollerCoaster.ie and DMG Media will leverage their highly engaging communication platforms to create a dedicated suite of resources designed to inform, educate and support women on their healthcare journey. The suite will be designed to progress and help extend the reach and benefits of services offered across the hospital including maternal and infant care, gynaecological, dietary and support services provided by the hospital.

Master of The National Maternity Hospital, Prof Shane Higgins said, “Through our partnership with RollerCoaster.ie and DMG Media, we will be able to innovatively explore new, customised, more efficient ways of communication with our patients, enhancing the capabilities of some of our services offered. As a leading Maternity Hospital in Ireland and a national referral centre for complicated pregnancies, premature and sick babies, our mission is to ensure our patients receive communication in a way, which enables them to disseminate, absorb and digest in their own time and in a user-friendly format.

Together with The NMH Foundation, we are absolutely delighted to partner with DMG Ireland who are going to help us to create digital content, podcasts and educational videos, which will be used as informational and educational aids. It is our hope that some of our services offered, such as dietary, post-natal and baby-care can be translated into high-quality, educational videos for patient use. “

Commercial Manager of RollerCoaster.ie, Liz Doyle says, “RollerCoaster.ie, part of the DMG Media network is delighted to announce its media partnership with the National Maternity Hospital. We are committed to assisting the hospital with the creation of a suite of materials, which can be used to enhance patient communication.

Having recently acquired Rollercoaster.ie, the country’s favourite pregnancy, parenting and family life website, under the DMG Umbrella, we are also excited to integrate the expertise of The NMH, which has a stellar reputation, into the site. Together, we will endeavour to educate, inform and even entertain our readers and users of The NMH services, with written, audio and visual content covering a wide range of subjects, from first level maternity care, to a day in the life of NMH staff members, to life for babies in the NICU, and to the amazing work by the NMH Foundation. 

Working with The NMH cements in particular, the RollerCoaster.ie ethos of Championing Irish Mums and Dads. We are very passionate about providing our readers with the best and most trustworthy content and this partnership with The NMH brings this to the next level helping to promote expert advice within The NMH. We are honoured to partner with The NMH Foundation and all the amazing work they do in helping Irish families and their newborns”.

Mary O’Donovan, Executive and Funding Director at The National Maternity Hospital Foundation said, “The NMH Foundation exists to support the thousands of Mums and babies who need special care at The NMH. Our collaboration with RollerCoaster.ie will allow us to reach out to a greater audience, helping us to further promote our desire to help babies arrive, survive and thrive, while advancing maternal and neonatal care in Ireland.”