“Truth is the cornerstone of journalism, serving as the foundation for informed public discourse and democratic society. The importance of truth in journalism is akin to brand safety in advertising. We as brand professionals, serve as gatekeepers for our brands. Journalists are the gatekeepers for us, the public, ensuring the information we are receiving is safe and accurate.
True, fact-based reporting fosters trust, and helps people make educated decisions. When journalists prioritise truth, they fulfil their role as watchdogs, protecting against misinformation and manipulation. Conversely, the misinformation in journalism can lead to public confusion, distrust, and the undermining of social cohesion. Ultimately, the commitment to truth in journalism is essential for maintaining transparency, credibility, and the integrity of information in the public domain, much like the importance of brand safe, credible media channels and environments for brands.”
WORLD NEWS DAY is a global initiative to draw public attention to the role that journalists play in providing trustworthy news and information that serves citizens and democracy. This week, more than 100 countries, hundreds of news organisations, media associations, and individuals have this week joined forces to highlight the importance of fact-based journalism.
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