DMG Media Ireland forms Content Partnership with Sky

DMG Media Ireland has announced a bespoke partnership with Sky Ireland, bringing the very best Sky TV content to the varied audiences across the DMG portfolio of digital and print destinations.

The long-term partnership will reinforce Sky as the number one destination for content, bringing a broad range of both Sky Original and Sky exclusive content as well as content from streaming platforms such as Netflix, Amazon Prime Video, Disney+ and Apple TV, together in one place through Sky TV platforms.

A mix of editorial, video, display, and social advertising to amplify Sky’s award-winning content will be seen across the full DMG suite of platforms, including The Irish Mail on Sunday, MailOnline, EVOKE, Extra.ie, Rollercoaster.ie and Geek Ireland.

Speaking about the partnership, Karl Byrne, Group Head of Sales at DMG Media Ireland said: “This partnership allows us to apply the full DMG ecosystem to build awareness for Sky content, product, and brand. This is what we do best at DMG Media – we engage audiences through great content. The obvious synergies at play for both brands mean this partnership will not only add value for our client but also our audiences.”

Also commenting on today’s announcement, Caroline Donnellan, Head of Marketing at Sky Ireland said: “We are delighted to be working with DMG, their diverse and engaged audiences are a natural fit and will enable us to showcase our huge breadth of Sky Original and Sky exclusive content available on our award-winning Sky Q platform.”