DMG Media Ireland acquires Everymum parenting site

DMG Media Ireland have announced their acquisition of Everymum, one of Ireland’s leading parenting websites.

Everymum was founded in 2000 with a simple yet powerful idea – to create a community where parents can feel supported, informed and empowered through trusted expert advice and peer recommendations.

Everymum is one of Ireland’s most trusted digital pregnancy and parenting communities, interacting with a combined audience of over 1 million across web, social and audio.

Offline, Everymum connects with parents through the Everymum Supervalu gift bag, the Ultimate Maternity Guide and the National Parenting Product Awards which provides a 360˚connection opportunity for brands to reach, inform, support and drive advocacy amongst this influential parenting consumer group.

Commenting on the sale, Co-Founders Gina Miltiadou and John Mullins of Zahra Media said, “We are thrilled to announce this new chapter in Everymum’s journey. It has been an honour and privilege for our talented and committed team to nurture and grow Everymum into the highly engaged community of parents, that it is today. It is time for its next iteration, and we know it will be in safe hands under the guardianship of DMG.”

Paul Henderson, CEO of DMG Media Ireland, said: “We are delighted to welcome Everymum and its talented staff into the DMG Media Group. The company reaches the parenting market through very unique and highly desirable channels. Adding this brand to our portfolio which already includes the award-winning parenting site, RollerCoaster.ie means that at DMG Media we now offer a complete communication solution for targeting the parenting audience across Ireland”.

DMG Media Ireland have been on the acquisition path recently acquiring Rolleroaster.ie, OneFabDay.com, Geek Ireland and Business Plus.

DMG Media Ireland were assisted in the acquisition by Dillon Eustace and KPMG.