It’s Good news, however you look at it.
We’ve changed how we do our research to reflect how modern consumers engage with news, in print and online. By looking at traditional and online readership we’ve found some remarkable results.
Our research shows that, whether they choose to read in print or online, people throughout Ireland seek out newspaper content. Furthermore, what’s clear is that the value of quality, trusted news sources is rising. While the way we consume news continues to change, one thing hasn’t – readers turn to newsbrands they can trust.
You can get more information on JNRS 2012/2013 here.