Starcom Wins First NNI POP Press Planning Competition

Thank you to everyone who competed in our inaugural POP Press Planning Competition yesterday. Teams from Aegis, Mindshare. Mediavest, OMD/PHD and Starcom competed to be named POP Press Planning Team of the Year 2013.

The eminent judging panel was made up of Paul Farrell, Managing Director, IPG Mediabrands; Kathleen Moore, Head of National Communications, Tesco Ireland; and John Gildea, Head of Account Management, Owens DDB. Each of the judges brought their own particular expertise and experience to the panel and we were delighted that they could be involved.

Teams were issued with briefs on the morning of the competition and what played out was a hard fought battle that came down to a seven minute presentation by each team.

In the end, despite praise for all teams, the judges awarded the top marks to Team Starcom: Siobhan Connor, Conor Mangan, Caroline Curtis and Conor McDonnell. They left with a specially commissioned trophy, tickets to Electric Picnic and some rather wide smiles.

The event was a high energy day that required competitors to go back to basics, with only JNRS data, newspapers and calculators (plus NNI newspaper reps) to assist them in formulating their plans and all presentations made on flipcharts – there wasn’t a laptop in sight!

We have had some great feedback on the event so far and we hope that you all enjoyed it. We are already planning next year’s planning competition and, in the meantime, we’ll be back with another great event (something less stressful for participants) in a few weeks time – see you then!