Stability returns to newspaper advertising market

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Figures released today by National Newspapers of Ireland (NNI) confirm that a total of €156m was spent on print and digital advertising in NNI news brands between January and December 2014.   €91m million originated from advertising agencies whilst €65 million was invested by direct advertisers, representing an increase in direct spend of over 4%, the first increase recorded since 2007.

Commenting on the figures, Dara McMahon, coordinating director NNI said “newspaper content is the single biggest driver not only for readership but also for advertising.  Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that.

“NNI news brands deliver innovative multi-platform advertising solutions which allow advertisers engage with our 3 million print and digital readers.  The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not. That’s what continues to make NNI news brands a vibrant, relevant and utterly indispensable part of Irish society and the most trusted medium for advertising,” concluded Ms McMahon.

NNI also published its annual Agency League Table, which ranks agencies by spend.

The NNI Number One Agency was awarded for the first time to MediaVest.  The agency invested €11.7m on advertising with NNI news brands in 2014, an increase of almost €7m (144%) on the previous year .  That increase secured MediaVest both the highest increase in spend and the highest percentage increase in spend awards.

Other agencies that recorded significant year on year increases were Mediaworks/Kobert (53%), Maxus (74%), UM (98%), PHD (40%) and Carat (31%).

NNI Agency League Table – full year 2014
1 Jan – 31 December 2014
1 MediaVest 11,714,095
2 Carat 10,895,543
3 Mindshare Media 7,950,263
4 Mediacom 7,083,723
5 OMD 6,041,839
6 STARCOM 5,760,660
7 INITIATIVE MEDIA 4,829,025
8 MediaWorks/Kobert 2,916,810
9 PHD Media ( Ireland) 2,721,304
10 Vizeum 2,394,545
11 MEC 1,906,518
12 MAXUS COMMUNICATIONS 1,511,136
13 Clear Blue Water 1,501,276
14 Havas Worldwide 1,201,178
15 PIERCE MEDIA 961,510
16 FOCUS ADVERTISING 916,540
17 UM 874,000
18 JAVELIN GROUP 721,708
19 PFA 581,783
20 ZENITH OPTIMEDIA 579,279

 

NNI Advertising Revenue Full Year 2014 2013 Diff
Revenue from agencies 90,905,672 94,363,749 -3.66%
Revenue from direct sources 65,190,009 62,519,256 4.27%
Total 156,095,681 156,883,005 -0.50%

 

 

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Michael Clancy, MD Mediavest accepts the Number One Agency award from Dara McMahon, Coordinating Director NNI