Stability returns to newspaper advertising market

Figures released today by National Newspapers of Ireland (NNI) confirm that a total of €156m was spent on print and digital advertising in NNI news brands between January and December 2014.   €91m million originated from advertising agencies whilst €65 million was invested by direct advertisers, representing an increase in direct spend of over 4%, the first increase recorded since 2007.

Commenting on the figures, Dara McMahon, coordinating director NNI said “newspaper content is the single biggest driver not only for readership but also for advertising.  Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that.

“NNI news brands deliver innovative multi-platform advertising solutions which allow advertisers engage with our 3 million print and digital readers.  The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not. That’s what continues to make NNI news brands a vibrant, relevant and utterly indispensable part of Irish society and the most trusted medium for advertising,” concluded Ms McMahon.

NNI also published its annual Agency League Table, which ranks agencies by spend.

The NNI Number One Agency was awarded for the first time to MediaVest.  The agency invested €11.7m on advertising with NNI news brands in 2014, an increase of almost €7m (144%) on the previous year .  That increase secured MediaVest both the highest increase in spend and the highest percentage increase in spend awards.

Other agencies that recorded significant year on year increases were Mediaworks/Kobert (53%), Maxus (74%), UM (98%), PHD (40%) and Carat (31%).

NNI Agency League Table – full year 2014
1 Jan – 31 December 2014
1MediaVest11,714,095
2Carat10,895,543
3Mindshare Media7,950,263
4Mediacom7,083,723
5OMD6,041,839
6STARCOM 5,760,660
7INITIATIVE MEDIA4,829,025
8MediaWorks/Kobert2,916,810
9PHD Media ( Ireland)2,721,304
10Vizeum2,394,545
11MEC1,906,518
12MAXUS COMMUNICATIONS1,511,136
13Clear Blue Water1,501,276
14Havas Worldwide1,201,178
15PIERCE MEDIA961,510
16FOCUS ADVERTISING916,540
17UM874,000
18JAVELIN GROUP721,708
19PFA581,783
20ZENITH OPTIMEDIA579,279

 

NNI Advertising Revenue Full Year20142013Diff
Revenue from agencies90,905,67294,363,749-3.66%
Revenue from direct sources65,190,00962,519,2564.27%
Total156,095,681156,883,005-0.50%

 

 

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