17 August 2015
NewsBrands Advertising Returns to Growth with 4% Increase
Latest advertising figures, published by NewsBrands Ireland, show a very positive development with an increase of 4% in ad spend across the sixteen titles, the first overall increase since 2007.
A total of €80.6m was spent on print and online advertising in NewsBrands in the first half of the year. Spend by advertising agencies accounted for €47.8m, an increase of 7% on the previous year whilst direct advertising spend remained relatively flat at €32.8m.
Vincent Crowley, chairman NewsBrands Ireland said, “Advertisers recognise the strength of engagement NewsBrands readers have with our product across all formats, which, together with the improving economic backdrop, has resulted in a satisfying lift in advertising in the six months to June 2015.
“NewsBrands trusted content, which is at the core of our business, is accessed by millions of readers each day. Research has shown that print readers feel a personal connection with their newspaper and, according to the recent JNRS survey, spend 40 minutes each day engaging with their chosen daily paper and up to 56 minutes on Sundays. Those who read online prefer to dip in and out throughout the day, spending an average 20 minutes daily. Through a variety of innovative advertising formats, advertisers can effectively target these readers across print, mobile and online platforms,” said Mr Crowley.
NewsBrands Ireland also published its Agency League Table of agencies ranked by spend. Mediavest were congratulated on once again topping the table whilst also increasing its spend by 43% to €7.5m. MEC Ireland recorded the highest percentage increase year on year at 87% whilst other agencies with significant increases were PHD (61%), Maxus (53%), Clearblue Water (43%) and Mediaworks (50%).
|NewsBrands Ireland Agency League Table|
|1 Jan 2015 to 30 June 2015||Total Spend|
|17||Javelin Young & Rubicam||430,355|
|20||PFA Pensacola Ltd||256,090|
|J – J 2015||J – J 2014||% Diff|
|Total Spend by Advertising Agencies||48,146,554||44,951,698||7.11%|
|Total Spend from Direct Sources||32,791,398||32,858,895||-0.21%|