‘Print is dead’ – then why do even the tech giants use it for their apology ads?

By  (thedrum.com) – Perhaps we should all stop proclaiming that certain media are ‘dead’ or ‘alive’. Undeniably both circulations of and ad spend in print media have fallen over recent years, but the fact is that print should still be considered a viable choice of medium depending on the end purpose of the communications. Read the full article here at thedrum.com