POP Facts

POP Facts

Press is a powerful medium. Don’t just take it from us, learn from the research…

  • Newspapers invest more in journalism than any other media in Ireland
  • Newspapers are the most trusted source of information
  • More than 4 out of 5 adults in Ireland read a newspaper regularly (Source: JNRS 2014)
  • Over 60 per cent of adults in Ireland a newspaper every day (Source: JNRS 2014)
  • In Ireland, more people read newspapers (84 per cent of adults) than use Facebook (60 per cent of people) or Twitter (28 per cent of people) (Source: JNRS 2014, IPSOS MRBI Social Networking Quarterly Q4 2014)
  • 81 per cent of 25-44 year olds read newspapers regularly (Source: JNRS 2014)
  • Total online daily readership increased by 39% year on year. (Source: JNRS 2014)
  • Under 45’s are more likely to read newspapers online (31%) compared with over 45’s (15%) (Source:  JNRS 2014)
  • Over 2 million adults in Ireland read a Sunday paper.  (Source: 2014)
  • 17 per cent of adults choose to read their newspaper online (Source: JNRS 2014)
  • 81 per cent of 25-44 year olds read newspapers regularly Source: JNRS 2014)
  • JNRS 2014 found a high cross-over between print and online reading, with 7 in 10 of online newspaper readers also reading newspapers in print. 
  • 86 per cent of main shoppers read newspapers regularly (Source: JNRS 2014)