Press is a powerful medium. Don’t just take it from us, learn from the research…
Newspapers invest more in journalism than any other media in Ireland
Newspapers are the most trusted source of information
More than 4 out of 5 adults in Ireland read a newspaper regularly (Source: JNRS 2014)
Over 60 per cent of adults in Ireland a newspaper every day (Source: JNRS 2014)
In Ireland, more people read newspapers (84 per cent of adults) than use Facebook (60 per cent of people) or Twitter (28 per cent of people) (Source: JNRS 2014, IPSOS MRBI Social Networking Quarterly Q4 2014)
81 per cent of 25-44 year olds read newspapers regularly (Source: JNRS 2014)
Total online daily readership increased by 39% year on year. (Source: JNRS 2014)
Under 45’s are more likely to read newspapers online (31%) compared with over 45’s (15%) (Source: JNRS 2014)
Over 2 million adults in Ireland read a Sunday paper. (Source: 2014)
17 per cent of adults choose to read their newspaper online (Source: JNRS 2014)
81 per cent of 25-44 year olds read newspapers regularly Source: JNRS 2014)
JNRS 2014 found a high cross-over between print and online reading, with 7 in 10 of online newspaper readers also reading newspapers in print.
86 per cent of main shoppers read newspapers regularly (Source: JNRS 2014)
