May 30th Meet the Journalists
Four of our leading journalists spoke at our Meet the Journalists event on May 25th.
A packed Candle Bar in Kellys Hotel was entertained and enthralled in equal measures by hair-raising stories from Michael O’Toole, crime correspondent with the Irish Daily Star who, as a result of “shining a light on the dark side of Ireland,” has had his life threatened on more than one occasion. Michael spoke of the unique expertise of newspaper reporters who “get ahead of the curve” and who want to give a voice to those that may not otherwise be heard.
Brenda Power, columnist with the Irish Daily Mail and the Sunday Times, spoke about the “power, longevity and impact” of opinions in print and the shocking level of antipathy towards female opinion writers compared with their male counterparts. Expressing her views in her weekly columns has resulted in her being sued, questioned by Gardai and having her family threatened.
The business correspondent with the Sunday Business Post – Jack Horgan-Jones – gave an insight into the recent history of the Sunday Business Post, the level of influence the paper enjoys and he reminded us of the importance of independent journalism.
A former engineer, Mick Clifford, special investigations at Irish Examiner left a “real job” to become a journalist He spoke passionately about the role of newspapers in holding those in power to account and how one simple phone call from a friend lead him to his investigation into fire trap homes.
The overriding theme of the event was the importance of journalism. We learned of the lengths professional journalists will go to get the story and research and verify the information and how newspapers – print and online – provide the space needed to give balanced coverage.
Thanks to our four excellent speakers and all who came along to hear them on the night.
NewsBrands Ireland: POP Meet the Journalists
April 8th Zenith Optimedia wins Planning Team of the Year 2016
A team representing ZenithOptimedia has won the NewsBrands Ireland press planning competition held at the Lir Academy yesterday.
Teams of young media planners (three years’ experience or less) from Ireland’s leading agencies participated in the competition to devise strategies designed to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.
Teams had just a few short hours to prepare their strategies and plans whilst representatives from the various NewsBrands Ireland advertising departments were on hand to provide information about their products and answer questions.
Each team was then given just five minutes to present to the judges: Dave Smyth, managing director Ogilvy, Ruth Payne, media director Javelin and Dara McMahon, director NewsBrands Ireland.
The teams were judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.
The winning strategy was devised by Dan Aherne, Michael Rekab, Eimear Dalton, Ríona Murray and Graham Clarke from ZenithOptimedia. With a budget of 500k, the team devised a plan for the fictitious airline Fly Global, “an established airline seeking to grow the number of premium seats sold on business flights whilst maintaining their dominant position in the leisure flight market.”
Commenting on the team’s plan and presentation, Ruth Payne, chairman of the judging panel said:
“ZenithOptimedia’s presentation was delivered in an entertaining, professional and, very accessible way. The team showed a great depth of understanding and interpretation of the brief and their response addressed all of the challenges put to them.
Using a creative approach, the team laid out a clever and innovative strategy that used titles perfectly suited to their target audience from across the media landscape as well as a number of interesting media firsts that seamlessly integrated print and online formats.
The judges were very impressed with how Zenith embodied the spirit of the competition and utilised all our extensive press and online market has to offer.”
Teams from Starcom, Mediavest, Mediacom, MEC, Carat, Vizeum, PHD and OMD also took part in the annual competition.