July 1st Are You And Your Superstar Colleagues The Best In The Business?

POP (Power of Press) is gearing up for our most important event of the year and we’d like you to be involved.

On Thursday, August 15th we’ll hold a day-long press planning competition during which you and your team will have the opportunity to compete against planners from other agencies to be crowned POP Planning Team of the Year*.

We’ve roped some of the industry’s leading lights into proceedings. Paul Farrell of Initiative and John Gildea of Owens DDB have agreed to share their wealth of experience and knowledge and to judge your strategy at the end of the day. A well-known client will complete the judging team and we’ll have details about who will take on this role before the big day.

The format for August 15th includes short presentations by the industry leaders, speed networking with newspaper publishers, preparation time and presentations by each team to the judges. We’ll finish the day with a barbecue and a few casual drinks (hopefully outside in glorious sunshine).

The winning team will go home with something shiny for the trophy cabinet and tickets to Electric Picnic for each team member.

We’re recruiting teams of five young media planners extraordinaire (if you have fewer than five people we’ll include you on one of our multi-agency teams). Each of the team members should have maximum three years experience in a planning/buying/media strategy role.

The deadline to register your team or just yourself is July 26th but we’ll accept names from now on.

What? POP Planning Competition

When? August 15^th 9.30am – 5.00pm

Where? The Factory, Barrow Street, Dublin 2

To get involved contact Anna aclarke@cullencommunications.ie

*No actual crown will be presented.

May 23rd POP Print Plant Visit

Thanks to all of you who made it to our tour of Independent Newspapers’s printing plant in Citywest yesterday. It was a very interesting tour that highlighted just how much work goes into ensuring that every newspaper is printed as it should be.

Here are a few images from the tour. Click to open the gallery.

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As a first time visitor myself, I found that the sheer scale of operations was very impressive, from the huge reels of paper to the enormous ink tanks. Throughout the plant, everything is super-sized to ensure that thousands of newspapers and specialist supplements can be printed every day.

And it’s not just the size of operations that impressed me, great attention to detail was evident. We saw first hand how colours are checked throughout the printing process to ensure that every image and brand colour prints correctly.

While we were at the plant The Herald and Weekend magazine were both being printed. We saw the publications coming off the presses and flying around the mail room. You can see a few highlights in the photo gallery above.

The next POP event is already in the works. We’ll be holding a day-long planning competition in August. We’re currently finalising the date and venue and we’ll be in touch with all the details within the next two weeks.

Bye for now!

Anna