You know and love the NNI Press Ad of the Year Awards and so do we. This year we’ve decided to share that love and add more categories that will involve more people in the awards programme.
So, let’s start with the elements of the awards programme that you’ll recognise from previous years… NNI Press Ad of the Month has been moving along nicely since January and has produced an interesting shortlist of press ads and some very exciting monthly winners. Meanwhile, the regional competition has been collecting entries throughout the year.
As in previous years, these ads will move forward and compete for the much-coveted NNI Best Copywriting and NNI Best Art Direction awards and, for ads published in NNI regional titles, the NNI Regional Ad of the Year awards.
But, this year, the competition won’t end there. No sirr-ee.
Changes for Creative Agencies
We want to give even more awards to great creative ads. Here’s why – there are lots of clever ads that do a great job within their category but that might find it difficult to compete against ads from categories that more enthusiastically embrace the creative process (or, let creatives run wild, depending on your perspective).
So, to give these ads a chance to shine, we’ve created a series of brand spanking new industry categories. Yippee!
It doesn’t matter whether you’ve entered the ad into the NNI Press Ad of the Month competition already or if you are entering it for the first time. You can even enter ads into more than one category if you like – we’re feeling generous.
As long as your ad ran in at least one NNI newspaper during 2012 it’s eligible to compete. Entries into these categories should be made in hard copy on or before January 16th 2013.
The winners of all of the creative categories, including Best Copywriting and Best Art Direction will be eligible to win the grand prix, NNI Press Ad of the Year 2012.
Changes for Media Agencies
Once we’d decided to expand the competition we got really excited and tried to think of the best way to bring even more people within the NNI Press Ad of the Year Awards family.
We already present awards to the media agencies on the basis of their spend on press advertising, but until now we’ve never awarded media agencies or planners on the basis of HOW they invest their clients’ money.
This year, we’ve created two new awards to honour the strategists who make press work for their clients: NNI Press Agency of the Year 2012 and NNI POP Planner of the Year (for planners who have less than three years experience in the business).
The competition for these awards will seek out the most creative strategies, the best use of budgets and the campaigns that garnered the best outcomes.
Changes for Advertisers
With all of the celebrations that we have planned it would be unforgiveable to leave out the businesses that fuel the ad industry – the clients. So, this year we’ll be presenting a very special award for NNI Press Advertiser of the Year.
The shortlist for this award will be created through nomination by NNI national newspapers. A shortlist of brands will be invited to submit a short entry to explain the benefits that they have achieved through press advertising in 2012.
If you’re in the running you’ll hear from us in January 2013.
Changes for Everyone
The 2012 competition promises to be more exciting than ever and we can’t wait to begin the judging process. This year, because we will be presenting more awards, judging will be completed by a judging team. The team will include experience on the creative and the media strategy side.
We’ll leave it up to you to make the judges’ jobs easier by showing them some really great press advertising – best of luck and see you at the NNI Press Ad of the Year Awards in March 2013!
Categories and how to enter
|Category||How to enter|
|From NNI Press Ad of the Month Shortlist|
|NNI Best Copywriting||Enter through the NNI Press Ad of the Month website www.newsbrandsireland.ie/pressadofthemonth Shortlisted ads should be submitted in hard copy by January 16th 2013|
|NNI Best Art Direction||Enter through the NNI Press Ad of the Month website www.newsbrandsireland.ie/pressadofthemonth Shortlisted ads should be submitted in hard copy by January 16th 2013|
|FMCG||Enter in hard copy by January 16th 2013|
|Consumer Durables||Enter in hard copy by January 16th 2013|
|Financial||Enter in hard copy by January 16th 2013|
|B2B including Agriculture||Enter in hard copy by January 16th 2013|
|Retail||Enter in hard copy by January 16th 2013|
|Public Interest & Information||Enter in hard copy by January 16th 2013|
|NNI Press Ad of the Year||Chosen from winners of all above awards|
|NNI Regional Ad of the Year||Enter through the NNI Press Ad of the Month website www.newsbrandsireland.ie/pressadofthemonth|
|Charity/Voluntary Sector||Enter in hard copy by January 16th 2013|
|NNI Press Agency of the Year||Enter in hard copy by January 16th 2013|
|NNI POP Planner of the Year||Enter in hard copy by February 7th 2013|
|NNI Press Advertiser of the Year||Selected from nominations by NNI|