The Joint National Readership Survey 2011 has shown that newspapers remain a vital and relevant part of Irish society. In fact, more than 80% of adults in Ireland regularly read a national newspaper.
And, despite the economic difficulties that the country currently finds itself in, newspaper readership remains steady across the spectrum of demographics. Readership levels for adults are highest amongst those working full time (82%) however this figure dips only slightly (80%) amongst those who are not working.
Furthermore, readership amongst young people remains strong. Almost 80% of 19-24 year olds and more than 70% of 25-34 year olds read a newspaper on a regular basis.
In recent years, many people have begun to read newspapers electronically, sometimes in addition to their print newspaper and in other cases, in exclusion. Thanks to the increase in ways in which people can access newspapers, many newspapers now have greater reach (in ‘eyeball’ terms) than ever before.
During 2011 the JNRS conducted a pilot study to inform future research into digital readership. Based of the findings of this study and additional research into how digital newspaper readership is measured around the world, from June 2012 the JNRS will be augmented to include research into digital readership.
Regular newspaper readers
Investors read newspapers: 90% of people who own stocks and shares read a newspaper regularly
Car buyers read newspapers: Almost 85% of people who plan to buy a car within the next 12 months read a newspaper regularly
Job seekers read newspapers: 76% of those who plan to change jobs within the next 12 months read a newspaper regularly
Travel enthusiasts read newspapers: 86% of people who stayed in a hotel last year read a newspaper regularly
Internet users read newspapers: 80% of people with access to the Internet in their home read a newspaper regularly
Newspaper readers spend time with their newspaper: Half of all newspaper readers spend over 3 hours every week reading their newspaper
See JNRS 2011 Topline Data here
Read the full press release here