By working together our industry is changing people’s behaviour and helping to protect the environment. We are helping to promote a clean Ireland and increasing our own recycling rates.
Through significant investment in new systems and technology designed to optimise environmental efficiency, NNI and our Green Press Partners have transformed our environmental performance in recent years, particularly in relation to paper recycling.
A number of other initiatives including environment standards protocols for the press industry and a ‘wholecopy returns’ scheme operated by newspaper wholesalers have also been implemented.
As a result, our national newsprint recycling rate exceeds 80%, one of the highest in the world.
Keep Ireland Clean
As part of the industry’s voluntary PRI (producer responsibility initiative), we have provided the Department of the Environment with free advertising space to the value of €300,000 in support of environmental issues.
A new DoE ad campaign – “Keep Ireland Clean” – is scheduled to run in national newspapers during July, August and September.