NewsBrands Ireland hosted its first ever town hall event yesterday in Smock Alley, Dublin. The event brought together all of NewsBrands Ireland’s members to provide media planners with a complete overview of the newsbrand media landscape.
Publishers showcased their full suite of products including all print and digital offerings. This displayed the incredible depth and breadth available to advertisers within the newspaper market.
The chairman of NewsBrands Ireland, Vincent Crowley commented: “NewsBrands Ireland’s members are very effective as individual businesses but when they come together they demonstrate the true power of press and press-branded digital news media.”
Numbers that can’t be ignored
Speaking at the event, director of NewsBrands Ireland, Dara McMahon said: “The newspaper market is constantly growing and evolving. That’s one of the things that makes newspapers so exciting. Something else that we should all be excited about is that newspaper advertising works.”
Ms McMahon went on to present some of the key figures found in a recent econometrics study, which showed that print advertising drives 25 per cent of all sales delivered by media,10 per cent of landing page visits and 20 per cent of PPCS.
“Those are numbers that can’t be ignored,” commented Ms McMahon. “Newspaper advertising works, but there’s nothing new in that, it has always worked. Maybe that’s why we don’t talk about it enough,” she said.
One lucky media planner wins luxury holiday
Guests at the event had an opportunity to win a luxury holiday. To enter they had to engage with each publisher at individual stands. The prize was won by Dan Aherne from ZenithOptimedia.
Presenting Dan with his prize, Dara McMahon commented: “We know just how busy media planners are. Enjoy this well-earned break. We hope you’ll return refreshed and ready to invest in newspaper advertising!”
Other guests who won spot prizes included Orlaith Wallace from Vizeum, Sarah Scollan from Maxus and Sean Rea from Mediavest.