NewsBrands Ireland showcases the strength of newsbrands publishing at town hall event
PHD Media announced as winner of the NewsBrands Power of Press media planning competition 2018
June 21st 2018 – NewsBrands Ireland hosted its second town hall event in Smock Alley, Dublin this evening, bringing together all of NewsBrands Ireland’s members to provide media planners with a complete overview of the newsbrands media landscape.
The nine publishers who make up NewsBrands Ireland – INM, The Irish Times, DMG Media, Irish Examiner, News Ireland, Mirror Media, Irish Daily Star, Sunday Business Post, and Irish Farmers Journal – showcased their full suite of products including all print and digital offerings. This displayed the incredible depth and breadth available to advertisers within the newsbrands market.
Speaking at the event, CEO of NewsBrands Ireland, Ann Marie Lenihan said: “Our ‘town hall’ event demonstrates the diverse and innovative ways that our publishers are catering to their readers– all in a quality, relevant, and topical environment for advertisers.
What’s more, our recent reAction’ advertising effectiveness research report clearly demonstrates that newsbrands are an action media with ads in Irish newsbrands titles being twice as effective in terms of Action compared to the industry benchmark.”
PHD wins POP Planning Team of the Year 2018
Also at this evening’s town hall event, the winning agency in the recent NewsBrands annual Power of Press Planning Competition 2018 was announced.
Teams of young media planners from eight of Ireland’s leading agencies participated in the competition held last week, to devise strategies to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.
Teams had just a few short hours to prepare their strategies and plans and representatives from the various NewsBrands Ireland advertising departments were on hand to provide information about their products and answer questions. Each team was then given just five minutes to present to the judges: Chris Cashen, Media Director, Javelin, Emmet Wright, Creative Director Chemistry, and Ann Marie Lenihan, CEO NewsBrands Ireland.
The teams were judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.
The winning strategy was devised by a team representing PHD Media – Lauren Kavanagh, Leah Fitzpatrick and Tierna Brazil.
With a budget of €500k, the team devised a plan for the fictitious budget car – the ‘Suzuki Thrifty’.
Chris Cashen, Chairman of the judges, congratulated the team from PHD on a clever campaign which succeeded in cutting through the clutter through the use of creative and engaging content. “The PHD Media team chose to activate against different titles based on the core offering and strengths of each publisher. This was a fantastic move and I applaud the thought and detail in this area.
The level of strategic thought invested in the brief and activation coupled with a clear and easily understood strategy succeeded in securing PHD the winning title in a highly competitive competition.”
The Mediaworks team (Adam Colton, Oisin Fahy, Rachel Hattaway, Julie Farrell, and Jennifer Bradley) were highly commended by the judges and awarded a runner up prize for their entry.