News Ireland announced new sponsor of IAPI ADFX

The Institute of Advertising Practitioners in Ireland (IAPI) has announced News Ireland, together with Wireless Group, as the headline sponsor for the hotly anticipated 2018 IAPI ADFX Awards. News Ireland publishes the Sunday Times, The Times Ireland Edition and The Irish Sun.

Speaking on the announcement, IAPI President Jimmy Murphy said ‘We are absolutely thrilled to have News Ireland on board as our headline sponsor for the 2018 ADFX Awards. The awards celebrate the most creative campaigns, teams and agencies in Ireland and it’s an opportunity for our members to showcase their best work from the last two years. Having a diverse sponsor like News Ireland who is engaged in content creation, publishing and broadcasting and who has access to relevant data and insight tools providing us with audience profiles and information is invaluable to our industry. We’re looking forward to working with this incredibly talented team in the lead up to and during the awards’.

Karen Price, Creative Director at News Ireland said ‘The rules that have traditionally defined creativity and creative ownership are shifting. We are seeing strong demand for collaboration between agencies and publishers, creatives and producers – with agility being the new hot button issue. As a leading news outlet that fuses award winning titles with the Wireless Group’s broadcast expertise we bring an unparalleled ability to unlock insight. Partnering with IAPI is not only a natural development for us but we believe also a much needed event to capitalise on the demand for creative collaboration. We are delighted to be part of AdFx – the gold standard for excellence in advertising in this market – and to, alongside IAPI, champion the cause of effective Irish creativity.”

This year’s AdFx theme ‘ Everyday Effectiveness’, was developed to create a stronger culture of effectiveness in Irish advertising agencies. Both agencies and clients will benefit from this culture change, as influence and credibility will increase beyond marketing departments within each discipline as the focus moves towards the specific business metrics that matter most in each industry. Further information on AdFx Awards can be found at www.adfx.ie