New brand campaign from the Irish Examiner
The Irish Examiner has launched a new brand campaign – “Whatever else changes, we’re always here”.
The Irish Examiner has witnessed many seismic shifts in Irish society since 1841— and has reported on all of them with a commitment to true journalism. That steadfast tradition continues today.
This extensive marketing campaign, launched at the beginning of October illustrates this continuity by showing a major event from the past, echoed by a major event in today’s Ireland—both covered by the Irish Examiner with the same dedication to fearless reporting. The campaign encompasses a multi-media approach using a mixture of press, radio, outdoor & targeted digital elements.