More Prizes For Great Press Advertising

 
 

This year’s NNI Press Ad of the Year Awards will be bigger and better than ever before. Not only will we continue to present awards in all the categories that we did last year, we’ve added a whole rake of new categories to award creative ads and intelligent media planning.

Industry specific categories

For starters, we’ll present awards in a series of industry specific categories. Here’s why – there are lots of clever ads that do a great job within their category but that might find it difficult to compete against ads from categories that more enthusiastically embrace the creative process (or, let creatives run wild, depending on your perspective). So, to give these ads a chance to shine, we’ve created a series of brand spanking new industry categories.

Media categories

In addition, we’ve created media categories to recognise the Press Agency of the Year and an individual media planner with three years experience or less who has proved that they add more than most to the press campaigns that they plan.

We’ll also present a special award to a press advertiser that has consistently supported our industry and engaged with newspapers to create effective campaigns.

How to enter

As in previous years, ads that have been shortlisted in NNI Press Ad of the Month competitions are eligible to enter the competitions for copywriting and art direction. If your ad was shortlisted submit the ad to us on A3 board by January 16th.

January 16th is also the deadline for ads that you’d like to enter in any of the industry specific categories and as per the other creative categories, we’d like to see these ads on A3 board. However, these categories are open to any ad, whether it has been involved in monthly competitions or not.

To judge the media categories we need you to explain what sets you or your agency apart from the others. On the relevant entry forms, we’ve asked you to tell us about a number of campaigns that you’ve been involved with and to answer specific questions about each.

The deadline for the NNI Press Agency of the Year is January 16th. Meanwhile, we ask all planners hoping to win NNI POP (Power of Press) Planner of the Year to submit their entries by February 7th.

Entry forms for each category are available to download here.

So, to recap on those all important deadlines and entry details…

Category How to enter
 From NNI Press Ad of the Month Shortlist
NNI Best Copywriting Enter through the NNI Press Ad of the Month website  www.newsbrandsireland.ie/pressadofthemonth Shortlisted ads should be submitted in hard copy by January 16th 2013
NNI Best Art Direction Enter through the NNI Press Ad of the Month website  www.newsbrandsireland.ie/pressadofthemonth Shortlisted ads should be submitted in hard copy by January 16th 2013
Industry-Specific Categories
FMCG       Enter in hard copy by January 16th 2013
Consumer Durables       Enter in hard copy by January 16th 2013
Financial       Enter in hard copy by January 16th 2013
B2B including Agriculture       Enter in hard copy by January 16th 2013
Retail       Enter in hard copy by January 16th 2013
Public Interest & Information       Enter in hard copy by January 16th 2013
Grand Prix
NNI Press Ad of the Year Chosen from winners of all above awards
Special Awards
NNI Regional Ad of the Year Enter through the NNI Press Ad of the Month website  www.newsbrandsireland.ie/pressadofthemonth
Charity/Voluntary Sector Enter in hard copy by January 16th 2013
NNI Press Agency of the Year Enter in hard copy by January 16th 2013
NNI POP Planner of the Year Enter in hard copy by February 7th 2013
NNI Press Advertiser of the Year Selected from nominations by NNI

All entry forms are available here.

There’s one more very important date that you should take note of… we’ll present prizes (plus honour and glory aplenty) on March 14th 2013. We look forward to seeing you there!

For more information contact Anna Clarke: aclarke@cullencommunications.ie or 01 668 9099