Judging Criteria

 
 

Each month, the judging panel will select a shortlist and one overall winner. Both the overall winner and shortlisted ads will qualify for the shortlist for the creative categories in the “NNI Press Ad of the Year Awards”.

This is a creative competition so while other factors, e.g. effectiveness, media strategy etc may be considered, creativity (concept, copy, art direction) will be the main deciding factor.

Each monthly judging panel will consist of one senior agency creative and one senior media specialist. These guest judges will be rotated on a monthly basis.

The two judges will allocate points to their preferred (shortlisted) entries; the entry with the most points will be deemed the overall winner for that month. In the event of a tie, the adjudicating chairman will have a deciding vote.

Martin Wright, Executive Creative Director, Havas Worldwide, Dubai will act as adjudicating chairman.

Judges will not consider ads that have been submitted on behalf of their own agency.

The judging panel may reserve the right not to select an overall winner (or shortlist) if they feel the standard is not at the appropriate level.

The judging panel’s decision is final; no correspondence will be entered into.