Media Centre

 
 

Please choose the relevant press release from the archive below.

For media enquiries please contact

Lisa Buckley

E: lbuckley@newsbrands.ie

Tel: 00353 1 668 9099

Research shows the effectiveness of print advertising across major economic sectors.
Source: INM/IGNITE Research Econometrics Study

infographic power of print

 3 Million Adults in Ireland read their news in print, on a mobile, desktop or tablet

  • 4 in 5 adults read newspapers regularly
  • Daily print readers spend 40 minutes reading, Sunday print readers spend 56 minutes
  • Online daily readership increased by 27% per cent year-on-year

 

JNRS Highlights

Almost 3 million adults in Ireland regularly read their news in print, on a mobile, a desktop or tablet according to the Joint National Readership Survey (JNRS) 2014/2015. 720,000 people accessed newspaper titles online, a significant increase of 155,000 readers (27%) on the previous year.

Meanwhile, print readership has remained relatively consistent and, in fact, the research found a high cross over in readership between print and online, with 7 in 10 online newspaper readers also reading a printed product.

Time Spent Reading

The research also revealed some interesting data on time spent reading.  The print reader spends 40 minutes each day with their daily newspaper and 56 minutes on Sunday, whilst online readers prefer to dip in and out spending an average 20 minutes per day.

The Chairman of NewsBrands Ireland, Vincent Crowley welcomed the readership figures and the interesting insight into the print and digital reader.  “The world is saturated with content and the way people choose to read news content continues to evolve.  It is interesting that 7 in 10 online newspaper readers also read a printed product.

“NewsBrands offer multi-platform trusted news content to our millions of readers giving them the option to access breaking news and story updates throughout the day online or on mobile and also to delve deeper for more detailed opinion and analysis, prepared by outstanding journalists. The research shows that our readers clearly invest time engaging with the product and this provides the perfect backdrop for advertising,” concluded Mr Crowley.

JNRS 2014/2015 – Average Issue Readership (AIR)

Print & Digital Figure (‘000) Print & Digital Percentage Print Only Figure (‘000) Print Only Percentage Digital Only Figure (‘000) Digital Only Percentage
Any Newspaper 2947 81.9 2733 75.9 720 20
Any Daily  2197 61 1866 51.8 615 17.1
Any Sunday  1983 55.1 1885 52.4 211 5.9

 

 

 

Notes for editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish whether or not the person interviewed has looked at any copy of the publication in question (in print or online), during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed read it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of approximately 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

For further information:

Ann Marie Lenihan, News Brands Ireland

E: amlenihan@newsbrands.ie

M: 086 816 2764

 

During our recent re-launch event, we ran a competition for a Trip to Vegas.

Using a variety of props, our guests took photos of themselves in the photo booth with some hilarious results!

We picked five photos and put them on Instagram the day after the event. Over the course of the bank holiday weekend, hundreds of people “liked” their favourite.

The outright winner with a staggering 1518 “likes” was this photo featuring Carina Moran, OMD (on left) and Juliet McCutcheon from OMD.

photo booth winner small

The girls are currently planning their trip to Vegas after receiving their “boarding pass” from Ann Marie Lenihan,  NewsBrands Ireland.

News Brands Ireland Presentation to Prizewinners. Photo Chris Bellew / Copyright Fennell Photography 2015

30 April 2015 – – The representative body for Ireland’s newspaper industry has unveiled a new corporate identity and is now known as NewsBrands Ireland.

Reveal
The new logo is revealed

The rebranding of the association previously known as National Newspapers of Ireland (NNI) is designed to reflect the increasing demand for and delivery of online news content, with many publishers now affording equal prominence to their print and online brands.

The industry’s new identity, including a new logo, website and key new personnel, was launched at a special event in Dublin this evening.

Check out footage from the event by clicking here.

Speaking at the launch, the new Chairman of NewsBrands Ireland said the rebranding process was an initiative that would assist in better promoting the Irish newspaper industry.

“We live in a changing world and it was time that our identity reflected the new reality of newspaper publishing and news delivery,” said Mr Crowley. “We are no longer newspaper publishers in the traditional sense but owners of news media brands, both print and online.

“For a lot of people the name ‘newspaper’ still means the printed title that is purchased every morning, but for a new generation of readers we exist mainly in the digital sphere,” Mr Crowley said. “Our new name reflects this dual existence and our activity over the coming years will reflect that as well.”

JNRS survey under review

Part of that activity will be a comprehensive review of the JNRS readership survey, and Dara McMahon, coordinating director NNI, confirmed that a detailed review of the efficacy of the JNRS survey is underway.

“A review of JNRS has been on our radar for a while now, and I think both agencies and advertisers alike would welcome such a review.
“We have already started that process by talking to media agencies about their perspectives on JNRS,” she went on. “We particularly want to get the views of media planners and strategists so that we can, in effect, ensure the readership survey will give them the necessary ammunition they need to recommend and incorporate our news brands in their clients’ media strategies.”

PHD wins POP Planning Team of the Year

PHD POP Winners
The team from PHD: Emer O’Donoghue, Alex O’Connor, Carina Moran and Kevin O’Sullivan

Also at this evening’s launch event, the winning agency in the recent POP Press Planning Competition 2015 was announced.

Teams of young media planners from ten of Ireland’s leading agencies participated in the competition, held earlier this week, to devise strategies designed to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.

Teams had just a few short hours to prepare their strategies and plans and representatives from the various NewsBrands Ireland advertising departments were on hand to provide information about their products and answer questions. Each team was then given just six minutes to present to the judges: Ger Roe, Creative Director Publicis, Jennifer Fitzsimons, National Advertising Manager, Harvey Norman and Ruth Payne, Media Director Javelin, panel Chairman.

The teams were judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.

The winning strategy was devised by a team representing PHD: Kevin O’Sullivan, Carina Moran, Emer O’Donoghue and Alex O’Connor.

Ruth Payne, Chairman of the judges congratulated the team from PHD on an engaging and entertaining presentation. “PHD demonstrated great understanding and interpretation of the brief and presented clever and innovative ideas which would certainly generate talk-ability for the brand,” said Ms Payne.

Teams from OMD and Mindshare were highly commended by the judges.

Vital signs are positive – NewsBrands Ireland

The launch of NewsBrands Ireland took place in Dublin’s Chocolate Factory and was attended by more than 200 people from the news media and ad agency communities, with an upbeat atmosphere reflective of the improved conditions in both sectors. Last month it was confirmed that stability has at last returned to the newspaper market, with a slight increase in direct advertising for the first time since 2007 and improving trends have been noted in the early months of 2015.

“We’ve been through some difficult and turbulent years but we can now say for certain that the recovery is under way,” commented Vincent Crowley. “Even as circulation figures and advertising revenues were declining, however, we were continuing to attract and retain readers and that is because of the USP of the news media industry: content.

“Newspaper content both print and online is the single biggest driver not only for readership but also for advertising,” Mr Crowley went on. “Our members invest more in content creation than any other business while our publishers continue to invest in multi-platform delivery of that content, providing more access to consumers and more options for advertisers.

“There is a huge appetite for explanatory journalism as people look to understand what is happening and changing in the world, and this will continue to form the bedrock of our business across all platforms and channels,” he added. “Original content will help us to grow our readership, our circulation and our ad revenues in the years ahead.”

 

The NNI Press Pass Awards 2014 winners with the Minister for Education, Ms Jan O’Sullivan TD, Vincent Crowley, Chairman NNI and Martin Sisk, President Irish League of Credit Unions.

Educational role of newspapers highlighted at NNI Press Pass Awards

The 2014 NNI Press Pass awards took place this afternoon, with Minister for Education Jan O’Sullivan TD presenting the winning Transition Year students with their trophies. The awards marked the culmination of the third annual National Newspapers of Ireland Press Pass initiative, which is sponsored by the Irish League of Credit Unions.

Launched in 2012, NNI Press Pass seeks to improve literacy skills and critical thinking and increased awareness of media and news among Transition Year classes by providing free national and local newspapers to participating schools. As part of the programme, students are encouraged to analyse a range of newspaper content – with the help of a free guidebook – and enter their own journalism in a national writing and photojournalism competition.

The initiative has been hailed as a resounding success by both the Department of Education, which has supported NNI Press Pass since its inception, and the newspaper industry. It is estimated that more than 50,000 students from around the country have now taken part in NNI Press Pass since it was launched.

The overall winner of the 2014 NNI Press Pass competition was Ciara McArdle from Pobalscoil na Trínóide in Youghal with a thought-provoking article on technology.

Minister hails “very positive” Press Pass initiative

Speaking at today’s NNI event, Minister for Education Jan O’Sullivan congratulated the winners of this year’s Press Pass competition and commended the newspaper industry for giving secondary level students access to newspapers.

“Press Pass is a very positive initiative that has the potential to improve students’ reading and writing skills while also encouraging them to examine and discuss the events that are shaping the news media agenda,” the Minister said.  “The entries into the competition are of a very high standard and demonstrate that a love of writing and appreciation of the power of language and images is valued among transition year students.

“NNI is to be praised for having devised this initiative, and for providing both newspapers and supporting materials free of charge to schools,” the Minister added.

The 2014 NNI Press Pass was again sponsored by the Irish League of Credit Unions, whose President Martin Sisk attended today’s awards ceremony.

“We’re very proud to be associated with such a worthwhile initiative as Press Pass, which can play a vital role in boosting young people’s literacy skills,” said Mr Sisk. “Credit Unions have a long history of helping young people in various ways and we are delighted to partner with NNI in making a positive contribution to the education of future generations.”

Competition winners

Transition Year students from around Ireland participated in this year’s Press Pass writing competition, with awards presented in five categories as well as the overall prize.

Overall winner:

Ciara McArdle, Pobalscoil na Trínóide, Youghal

 Category winners:

News – Donna Fitzgerald, Coláiste na Sceilge, Cahirciveen

 Features – Eanna O’Cosgora, Coláiste Iognáid, Galway

Photojournalism – Orla Doheny, Rosemont School, Dublin

Comment/opinion – Aisling Eaton, Our Lady’s College, Drogheda

Sport – Ella Curtin, St Mary’s Secondary School, Macroom

 

Newspapers in education

Speaking at the awards ceremony in Dublin’s Convention Centre today, NNI Chairman Vincent Crowley said that NNI Press Pass shows how newspapers can be used as a real-life educational tool in classrooms.

“Research has clearly shown that reading newspapers can help students to develop not only their reading and writing skills but also their critical thinking and social awareness,” he said. “These are skills that help people throughout their lives and their careers, it is understandable therefore that so many schools and students around Ireland have been very keen to take part.

“This year’s national writing competition generated a large volume of entries of a very high standard,” Mr Crowley said. “Today’s awards give us a glimpse of the future of Irish journalism and help to ensure that newspapers – across all platforms, print and digital – remain the relevant, agenda-setting and trusted force they are today,” concluded Mr Crowley.

For further information: Ann Marie Lenihan. amlenihan@newsbrandsireland.ie

NNI Press Pass Winners

Overall Winner Ciara McArdle Pobalscoil na Trínóide, Youghal
Features   School
1st Eanna O’Cosgora Coláiste Iognáid, Galway
2nd Aoife Osborne Schoil Mhuire Gan Smal, Blarney
3rd Elmarie O’Brien Coláiste an Chraoibhín, Fermoy
Opinion   School
1st Aisling Eaton Our Lady’s College, Drogheda
2nd Bobbi Nic Eoin Pobalscoil Chorca Dhuibhne, Daingean Uí Chúis
3rd Lucy Ághas Pobalscoil Chorca Dhuibhne, Daingean Uí Chúis
News   School
1st Donna Fitzgerald Coláiste na Sceilge, Cahirciveen
2nd Cara Woods St Joseph’s Convent of Mercy, Navan
3rd Maeve McWalter Mount St Michael Secondary School, Claremorris
Sport   School
1st Ella Curtin St Mary’s Secondary School, Macroom
2nd Eoin Connelly Pobalscoil na Trínóide, Youghal
3rd Orlaith Moyles Dunshaughlin Community School
Photojournalism   School
1st Orla Doheny Rosemont School, Dublin
2nd Michael Janik St Joseph’s Secondary School, Drogheda
3rd Grace Kenny Gorey Community School

 

NNI Press Pass Awards 2014 – Judges’ Citations

Overall Winner – Ciara McArdle, Pobalscoil na Trínóide, Youghal

Our overall winner takes a contemporary theme by the neck, and shakes it until its teeth rattle – but with humour, and insight, and a mature command of language that was particularly striking.  The questions raised by this article, I might add, are ones that have just begun to come to the forefront of public discussion generally, and they will be with us for a long time.

News Category Winner – Donna Fitzgerald,  Coláiste na Sceilge, Cahirciveen,Co Kerry.

Childline is arguably one of the most important helplines in the country, throwing a lifeline to tens of thousands of children who for a myriad of reasons can’t cope.

 This news story, outlining how the ISPCC  night time service was facing closure due to a lack of funding, tugged at the heartstrings yet  had the hard-hitting structure and  detail that you would expect from a page one news story in a national newspaper.

 Its killer line had to be the ISPCC volunteer who questioned if she was supposed to tell children to “put that hurt on hold… ring us when the service is actually open”.


Features Category Winner – Eanna O’Cosgora, Coláiste Iognáid, Galway

 My editor who was a previous judge on the NNI Press Pass competition said, “Ciara, one entry will stand out from the rest”. From the moment I read the winner of our feature category, that is exactly what it did, and the rest of the judges agreed. Another brave piece, this feature takes an unconventional tone in its writing-short, snappy, effective sentences reflecting the sudden and intense thoughts that the author experiences during the death of his Dad. A myriad of thoughts….

 Heartbroken.

 How can a son live without their father?

 The end came so fast.

 Eanna O’Cosgora’s piece ‘Dad’ is extremely raw and honest, a piece that would be a challenge for any writer to present so eloquently. The fact that the author is a teenager is even more admirable. A worthy winner in a category with very strong entries.

 Opinion Category Winner – Aisling Eaton, Our Lady’s College, Drogheda

The category winner caused huge debate among the judges. Some liked her piece, some didn’t. And that’s exactly what a good opinion piece should do – cause debate.

It’s ok if people don’t like your comment piece,  it’s ok if they disagree with it. The very fact that they are talking about it means that you have achieved you goal. We write these pieces so that somebody reads them and engages with them.

Aisling Eaton’s piece, entitled ‘At it like rabbits’, was incredibly personal. She placed herself at the heart of the story, something that can be a huge risk in journalism.

However, in this case it made for a powerful example of why Ireland needs better sexual education in schools.

Having read the piece it would be incredibly difficult to argue against Aisling’s contention that schools do not adequately educate young people about sex and relationships.

The judges each had to read dozens of articles as part of this competition the one  all of us remembered was ‘At it like rabbits’ and for that reason our winner is Aisling Eaton.

 

Sport Category Winner – Ella Curtin, St Mary’s Secondary School, Macroom

 The debate about equality is everywhere in Irish life right now as the countdown continues to the referendum on same sex marriages which has featured in more than one entry this year.

 Sport is no different and our winner, a Cork woman with strong feelings on the subject, tackles the issue of equality for Irish sports women in the Irish media.

 Tackling the subject from a Cork GAA perspective, she asks why so little is made of the fact that dual stars Rena Buckley and Briege Corkery have 14 All-Ireland medals each, why the lack of fuss over Briege’s 13 All-Stars.

 As usual, she says, ‘we are invisible’. When the Cork hurlers and footballers failed to leave any real imprint on their All-Irelands last season, the message regarding male dual players was clear – it’s just impossible to excel at both.

 Our winner isn’t having that and remarks ‘Just because a man can’t do it, doesn’t mean it can’t be done’. She advises the government to introduce PE as a leaving cert subject and urges young girls to start the GAA’s sporting revolution now, promising that in years to come Maurice Davin and Michael Cusack will look down on them and smile with pride at their achievements.

 Our winner can be proud of her achievement here today.

ends

Figures released today by National Newspapers of Ireland (NNI) confirm that a total of €156m was spent on print and digital advertising in NNI news brands between January and December 2014.   €91m million originated from advertising agencies whilst €65 million was invested by direct advertisers, representing an increase in direct spend of over 4%, the first increase recorded since 2007.

Commenting on the figures, Dara McMahon, coordinating director NNI said “newspaper content is the single biggest driver not only for readership but also for advertising.  Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that.

“NNI news brands deliver innovative multi-platform advertising solutions which allow advertisers engage with our 3 million print and digital readers.  The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not. That’s what continues to make NNI news brands a vibrant, relevant and utterly indispensable part of Irish society and the most trusted medium for advertising,” concluded Ms McMahon.

NNI also published its annual Agency League Table, which ranks agencies by spend.

The NNI Number One Agency was awarded for the first time to MediaVest.  The agency invested €11.7m on advertising with NNI news brands in 2014, an increase of almost €7m (144%) on the previous year .  That increase secured MediaVest both the highest increase in spend and the highest percentage increase in spend awards.

Other agencies that recorded significant year on year increases were Mediaworks/Kobert (53%), Maxus (74%), UM (98%), PHD (40%) and Carat (31%).

NNI Agency League Table – full year 2014
1 Jan – 31 December 2014
1 MediaVest 11,714,095
2 Carat 10,895,543
3 Mindshare Media 7,950,263
4 Mediacom 7,083,723
5 OMD 6,041,839
6 STARCOM 5,760,660
7 INITIATIVE MEDIA 4,829,025
8 MediaWorks/Kobert 2,916,810
9 PHD Media ( Ireland) 2,721,304
10 Vizeum 2,394,545
11 MEC 1,906,518
12 MAXUS COMMUNICATIONS 1,511,136
13 Clear Blue Water 1,501,276
14 Havas Worldwide 1,201,178
15 PIERCE MEDIA 961,510
16 FOCUS ADVERTISING 916,540
17 UM 874,000
18 JAVELIN GROUP 721,708
19 PFA 581,783
20 ZENITH OPTIMEDIA 579,279

 

NNI Advertising Revenue Full Year 2014 2013 Diff
Revenue from agencies 90,905,672 94,363,749 -3.66%
Revenue from direct sources 65,190,009 62,519,256 4.27%
Total 156,095,681 156,883,005 -0.50%

 

 

Almost 3 million adults in Ireland read their news in print, on a mobile, a desktop or tablet every day according to the Joint National Readership Survey (JNRS) 2014, which was released today.

  • Online daily readership increased by 39 per cent year-on-year
  • Almost 4 in 5 adults read newspapers every day
  • 2 million people read or access a Sunday newspaper online in the past week

The report found that total readership levels are being maintained. Continuous increases in online newspaper readers has offset small declines in print readership. Total online daily readership increased by 39% year on year.

The data demonstrates a very high cross-over amongst print and digital readers, with seven out of 10 online readers also reading in print.

“National Newspapers of Ireland (NNI) is delighted to see that total readership in Ireland is very strong with 82 percent of adults in Ireland reading newspapers in print and online regularly. NNI brands employ over 2,000 editorial staff.   Every day these talented journalists produce quality and diverse content.  When it comes to insight, depth, credibility, colour, carefully researched and expertly written news, analysis and opinion, nothing comes close to newspaper journalism.

“Readers are accessing that content via multi-platforms and this is reflected in the continued growth of online readership. Online saw double digit growth again this year and this trend is expected to continue. High cross over between the platforms continues with 7 out of 10 online readers also reading newspapers in print’’ commented Dara McMahon, coordinating Director of National Newspapers of Ireland.

Online Readership Continues to Grow

JNRS 2014 demonstrates that online readership has increased by 39 per cent year-on-year. The national figure for Average Issue Readership (AIR) now stands at 17.3 per cent, up from 15.7 per cent just one year ago.

Whilst online newspaper readership continues to grow, there remains significant difference in audience penetration across demographic groups. Social group remains the most significant determining factor in suggesting that someone will read their newspapers online, with 42 per cent of those who fall into the AB group choosing to read online. Online readership continues to have an urban bias, with 31 per cent of Dubliners choosing to read online, compared with just 20 per cent of the adult population in the rest of the country.  Age also plays a role, with the under 45s more likely to read online (31 per cent) than those over 45 years old (15 percent).

JNRS 2014 – Average Issue Readership (AIR)

Print & Digital Figure (‘000) Print & Digital Percentage Print Only Figure (‘000) Print Only Percentage Digital Only Figure (‘000) Digital Only Percentage
Any Newspaper 2942 81.8 2778 77.3 621 17.3
Any Daily  2171 60.4 1893 52.6 529 14.7
Any Sunday  2035 56.6 1957 54.4 171 4.8

 

Full Comparability Now Possible

JNRS 2014 further builds the online picture. It is the second full year report since measurement of online readership was introduced in June 2012. Media professionals and other interested parties can now compare the results with previous reports to follow trends in newspaper readership in print and online.

 

Notes for editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish whether or not the person interviewed has looked at any copy of the publication in question (in print or online), during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed read it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of approximately 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

 

For further information:

Dara McMahon, Coordinating Director, National Newspapers of Ireland

E: dmcmahon@newsbrandsireland.ie

M: 087 099 6361

The National Newspapers of Ireland (NNI) is gravely concerned about comments made by Mr Gerry Adams last week regarding the holding of a national newspaper editor at gun point.

Vincent Crowley, chairman NNI said “Mr Adams remarks – whilst apparently in jest – were not only wholly insensitive, particularly in the context of journalists that have lost their lives in the course of their work, but demonstrate a lack of understanding of the role of a free press as a vital bulwark of a healthy democracy.

“Whilst a free press may sometimes make uncomfortable reading for politicians and others, it remains the indispensable means of keeping the public informed and holding those in positions of power accountable.

“For those, like Mr Adams, who wish to complain about a newspaper article, the Office of Press Ombudsman and Press Council of Ireland is the appropriate independent forum.”

Ends

  • Over 4 in 5 adults read newspapers regularly
  • 2.9 million people read a printed newspaper every week
  • Online readership of newspapers increases by 26 per cent year-on-year

Over four in five adults in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2013/2014, which was released today. This translates into over 3 million adults in Ireland regularly reading newspapers in print or online.

The report found that print remains the dominant medium for newspaper content, with 2.9M  people having read a printed newspaper title within the past week and half a million having read a newspaper title online within the past week.

The data demonstrates a very high cross-over amongst print and digital readers, with three quarters of online readers also reading in print.

“National Newspapers of Ireland is delighted to see that over 83 percent of adults in Ireland read newspapers. We are particularly encouraged to find that online readership is growing at a rate of 26 per cent year-on-year. This is an extremely impressive level of growth and we expect to see this trend continue. However, print remains the dominant medium and JNRS 2013/2014 finds that the majority of online readers are choosing to read in print in addition to online sources. This demonstrates that print and digital formats have different applications in different circumstances, often for the same people,” commented Dara McMahon, coordinating director of National Newspapers of Ireland.

Online Readership Continues to Grow

JNRS 2013/2014 demonstrates that online readership has increased by 26 per cent year-on-year. The national figure for Average Issue Readership (AIR) now stands at 15.7 per cent, up from 12.5 per cent just one year ago.

However, the true picture of online newspaper readership is one that differs greatly across demographic groups. Social group remains the most significant determining factor in suggesting that someone will read their newspapers online, with 37 per cent of those who fall into the AB group choosing to read online. Those who live in the capital are more likely to read a digital format, with 23 per cent of Dubliners choosing to read online, compared with just 14 per cent of the adult population in the rest of the country.  Age also plays a role, with the under 45s more likely to read online (21 per cent) than those over 45 years old (12 percent).

These factors are compounded when combined.

JNRS 2013/2014 – Average Issue Readership (AIR)

Print & Digital Figure (‘000) Print & Digital Percentage Print Only Figure (‘000) Print Only Percentage Digital Only Figure (‘000) Digital Only Percentage
Any Newspaper 3008 83.7 2872 80 565 15.7
Any Daily  2182 60.7 1952 54.3 471 13.1
Any Sunday  2137 59.5 2077 57.8 153 4.3

 

Full Comparability Now Possible

JNRS 2013/2014 is the first report since measurement of online readership was introduced in June 2012 that allows for comparison with the report one year previous. Media professionals and other interested parties can now compare the results with two reports, JNRS 2013 and JNRS 2012/2013 to follow trends in newspaper readership in print and online.

 

Notes for editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish whether or not the person interviewed has looked at any copy of the publication in question (in print or online), during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed read it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of approximately 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

 

For further information:

Dara McMahon, coordinating director, National Newspapers of Ireland

E: dmcmahon@newsbrandsireland.ie

T: 01 668 9099

Or

Anna Clarke, advertising and marketing manager, National Newspapers of Ireland

E: aclarke@newsbrandsireland.ie

T: 01 668 9099

  • NNI Press Pass initiative encourages reading and improves literacy levels among post-primary students
  • NNI Press Pass delivered free newspapers to 18,000 Transition Year students in 300 schools
  • NNI celebrates student journalists in five categories at the NNI Press Pass Awards, supported by the Credit Unions

National Newspapers of Ireland (NNI) today honoured Transition Year student journalists who competed in the NNI Press Pass 2013 national writing competition. Minister for Education, Ruairi Quinn TD was on hand to present the winning pupils with their awards and commended the Newspapers in Education (NiE) programme.

This is the second year that NNI has run the Press Pass initiative, this year with the support of the Irish League of Credit Unions and their affiliated credit unions. In autumn 2013, 300 registered schools received 16 national newspapers and their local newspapers over a two-week period. In addition, each student registered with NNI Press Pass received a specially created guidebook, which aimed to encourage students to improve their literacy skills, analyse newspaper content and create their own content. The entire programme was provided completely free of charge to schools and students.

Schools then entered the best journalistic work produced by their students into a national journalism competition.

Presenting the NNI Press Pass Awards, Minister Quinn said: “Press Pass is a highly commendable initiative from NNI. It not only helps students to improve their literacy skills, taking part in the programme also encourages the development of analytical skills and social awareness.  I’d like to congratulate each of today’s winners on the original journalism that they have produced. In addition, I’d like to recognise the initiative and hard work that NNI has brought to deliver Press Pass to schools throughout Ireland”.

Award winners

Schools throughout Ireland completed the NNI Press Pass programme. Each school was encouraged to enter the best journalistic work produced by their students into a national competition. Today’s awards ceremony recognised the best of those entries, under five categories, plus an overall winner, whose work was judged to be outstanding.

The overall winner of NNI Press Pass 2013 was Elayna Keller from Our Lady’s College, Drogheda, Co. Louth

The other category winners were:

News – James Healy, St Joseph’s Secondary School, Drogheda, Co. Louth

Comment & Opinion – Connell McHugh, Athlone Community College, Athlone, Co. Westmeath

Features – Emily O’Grady, Coláiste Chiaráin, Croom, Co Limerick

Sport – Niamh Hetherington, Dunshaughlin Community College, Dunshaughlin, Co. Meath

Photojournalism – Kinga Strama, St. Mary’s College, Arklow, Co. Wicklow

Reading Newspapers is an educational experience

Speaking at today’s event, NNI Chairman Matt Dempsey said that Press Pass allows students to take advantage of the many educational resources that newspapers have to offer.

“All NNI’s member publishers firmly believe in the efficacy of Press Pass. That belief is based on research from around the globe that finds, consistently, that newspapers play a vital role in the development of writing, reading and critical thinking skills.

“NNI Press Pass was developed in line with the Government’s stated aims on literacy. Through Press Pass students become familiar with a variety of language types that they will encounter during the Leaving Certificate programme. They learn to analyse content and to produce their own journalism. Furthermore, they are asked to think and form opinions about important social issues,” said Dempsey

The guest speaker at the awards was film producer and educator, David Puttnam. Puttnam highlighted the requirement for a free and functional press in any democracy and hailed the contribution of newspapers to society.

 NNI Press Pass goes from strength to strength

Over the past two years. 31,500 students have taken part in NNI Press Pass and schools have submitted over 1,700 entries into the national journalism competition.

Since last year, registration to the programme has grown from an initial 255 schools to include over 300 schools and 18,000 Transition Year students in 2013. This expansion is testament to the popularity of the programme and the utility of the materials provided by NNI to schools.

The programme has received widespread praise since it launched, with the Department of Education giving its full support to NNI Press Pass since the outset.

This year’s NNI Press Pass Awards was kindly supported by the Irish League of Credit Unions and their affiliated credit unions.

“We are always delighted to find a partner who is as passionate about educating young people as we are and the Credit Union, in getting behind Press Pass, has demonstrated its commitment to the literacy and general education of the nation’s young people,” said Dempsey.

Speaking at the event, Martin Sisk from the Irish League of Credit Unions said:

“We are delighted to work with the National Newspapers of Ireland on this extremely worthwhile initiative. Credit unions are deeply involved in local communities across the length and breadth of Ireland and have always worked to support young people wherever possible. We became involved in ‘Press Pass’ because it’s an initiative that encourages young people to analyse, write and photograph life around them as they see it, while at the same time teaching important literacy and media literacy skills.”

For more information please contact:

Enda Buckley

T: 086 8112757

E: ebuckley@cullencommunications.ie

To learn more about NNI Press Pass please see www.newsbrandsireland.ie/presspass

NNI Press Pass 2013 – Winners

Overall Winner

Elayna Keller

Our Lady’s College, Drogheda, Co. Louth

Sport

1st place:          Niamh Hetherington

Dunshaughlin Community College, Dunshaughlin, Co. Meath.

2nd place:         Mark Bergin

Rockwell College, New Inn, Cashel, Co. Tipperary

3rd place:         Aaron Amond

Presentation College, Carlow, Co. Carlow.

Opinion

1st place:          Connell McHugh

Athlone Community College, Athlone, Co. Westmeath

2nd place:         Ellen Ní Ghráinne

Pobalscoil Chorca Dhuibne, An Daingean, Co. Chiarraí

3rd place:         Christina Enright

Coláiste Chiaráin, Croom, Co. Limerick

Features

1st place:          Emily O’ Grady

Coláiste Chiaráin, Croom, Co. Limerick.

2nd place:         Zoe d Gogán

Pobalscoil na Tríonóide, Gaelscoil na Tríonóide, Co. Corcaigh

3rd place:         Edel Crean

FCJ Secondary School, Bunclody, Co. Wexford

News

1st place:          James Healy

St Joseph’s Secondary School, Causeway, Tralee, Co. Kerry

2nd place:         Enya McNamara

Coláiste Choilm, Ballincollig, Co. Cork

3rd place:         Robert Harrington

Causeway Comprehensive school, Causeway, Tralee, Co. Kerry

Photojournalism

1st place:          Kinga Strama

St. Mary’s College, Arklow, Co. Wicklow

2nd place:         Niamh Byrne

Abbey Vocational School, Donegal, Co. Donegal

3rd place:         Amy Johnston

Our Lady’s College, Greenhills, Drogheda, Co. Louth

  • €155 million invested in national newspaper advertising in 2013
  • Mindshare number 1 agency in terms of investment in newspaper advertising in 2013
  • Initiative Media record highest level of increase in spend year-on-year
  • MEC has highest percentage increase in spend with newspapers

Advertising spend in newspapers totaled over €155 million in 2013, according to figures released by National Newspapers of Ireland (NNI).

€94 million of this spend came from advertising agencies, the remaining €61 million was invested by direct advertisers.

Mindshare Media’s investment of almost €9 million in print and digital advertising with NNI publishers secured them the number one spot on the NNI Agency League Table 2013, a position they have held since 2010.

Carat moved up the league table from position three for 2012, to second place in 2013.  MediaCom also moved up one place since last year to take third.

Initiative Media registered the highest increase in spend, investing an additional €782,000 compared with the same period last year.

MEC increased its spend by over 34 per cent, year-on-year thus recording the highest percentage increase.

Improving Picture Seen in 2013

“€155 million is a very significant investment in newspaper advertising,” said Frank Cullen, coordinating director of NNI.

“The second half of 2013 showed a significant improvement on the first half of 2013, with H2 outperforming all full year totals. Agency spend in particular recovered significantly in H2 and this was found across both print and digital advertising. This is a positive development that will hopefully continue through 2014,” commented Cullen.

For Further Information Contact:

Anna Clarke

Advertising & Marketing Manager, NNI
E: aclarke@cullencommunications.ie

T: 01 668 9099

  •  3 million people read newspapers in print or online regularly
  • 2.2 million people read a daily newspaper yesterday
  • More people reading newspapers online than ever before

Over 3 million people in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2013, which was released today.  This figure includes readers of print and online newspaper products.

2.9m people read printed newspapers regularly (either a daily newspaper yesterday, or a Sunday/weekly newspaper in the past week). Almost 500,000 people accessed newspaper titles online yesterday (for daily brands) or in the past week (for Sunday/weekly brands).

Online Readership Increases by 9 Per Cent in Just Six Months

JNRS 2013 finds that an additional 40,000 Average Issue Readers (AIR) read a newspaper title online than read newspapers online when surveyed for JNRS 2012/2013, released just six months ago. This represents an increase of almost nine per cent in just six months and is very positive news for the newspaper industry.

“This is the first JNRS report that allows for comparison of online readership figures with a previous report and thus, it provides evidence of emerging trends.  It is very positive, but not surprising, to see that online readership is growing at such a healthy pace. Our members have invested heavily in digital media and we believe that readership will continue to grow well in this area,” said Frank Cullen, Co-ordinating Director of National Newspapers of Ireland (NNI).

Meanwhile, print readership has remained relatively consistent, with no change to the topline figure for all newspapers. In fact, the research found a high cross over in readership between print and online, with the majority of readers who report that they read newspapers online reporting that they also read printed versions.

Huge Variation in Online Readership Levels Amongst Socio-Demographic Groups

Online readership varies hugely by demographics, but most groups have shown increases in the past six months. The factors that suggest a person’s likelihood to read newspapers online include socio-demographic group, age and location.

Social group is the single factor that has the greatest impact on a person’s likelihood to read newspapers online, with those in the AB social groups demonstrating levels as high as 34 per cent, while the national average is 15 per cent.

Percentage of Occasional Readers Increases

Behind the topline figures, there is evidence that while 2.9m people continue to read newspapers regularly, occasional readers (readers who do not read a daily title every day) now make up to one in two Average Issue Readers (AIR) of daily newspapers, which is a higher rate than that recorded pre 2012. This is one factor that has contributed to print newspaper readership remaining strong while circulations have declined.

JNRS 2013 – Average Issue Readership (AIR)

Print & Digital Figure (‘000)

Print & Digital Percentage

Print Only Figure (‘000)

Print Only Percentage

Digital Only Figure (‘000)

Digital Only Percentage

Any Newspaper

3016

83.9

2896

80.6

490

13.6

Any Daily

2235

62.2

2047

57

401

11.2

Any Sunday

2144

59.7

2101

58.5

135

3.8

 Notes for editors:

At the end of this release, please find the link to a document that answers some Frequently Asked Questions regarding JNRS 2013.

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question (in print or online), during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed read it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of approximately 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

For further information:

Anna Clarke, Advertising & Marketing Manager

Email: aclarke@cullencommunications.ie

Tel: 01 668 9099

Athens, Greece 8th November 2013 – Newspaper publishers and national newspaper associations from around Europe warned today that the new EU Data Protection Regulation could jeopardise press freedom and distribution of press titles in Europe.

The General Assembly of European Newspaper Publishers’ Association (ENPA), meeting in Athens, adopted a Resolution calling on the European Union and national governments to ensure that the new Data Protection Regulation includes a clear and binding exemption to protect journalistic data processing.

ENPA delegates also unanimously called for a Data Protection Regulation which does not destroy longstanding direct marketing practices used to contact press subscribers.

The Resolution comes at a time when the European Parliament and the Council of Ministers are due to continue negotiations to find an eventual agreement on a new EU Data Protection Regulation. This follows a vote on a compromise package in the Civil Liberties Committee of the European Parliament on 21st October, 2013.

ENPA President, Ivar Rusdal, said: “The European Union and Member States have often declared the vital importance of press freedom and media pluralism. So newspaper publishers expect that the final Data Protection Regulation will be negotiated in full respect of European fundamental values. The democratic mission of the press to publish editorial content should not be undermined by new restrictions.

“The ability to reach new readers is also crucial for the future sustainability of the press. We therefore call on legislators to ensure that the final Data Protection Regulation will not destroy communication channels that have been used for decades to develop press circulation.”

About ENPA:

ENPA is an international non-profit organisation representing publishers of newspapers and news media on all platforms. ENPA represents over 5,200 national, regional and local newspaper titles, published in 23 EU Member States, plus Norway, Switzerland and Serbia. Website: www.enpa.be

 

  • Kitty Holland takes top award for reporting of Savita Halappanavar story
  • Paul Williams wins Scoop of the Year for Anglo Tapes
  • Special award presented posthumously to Donal Walsh

The NNI Journalism Awards 2013 took place this afternoon in Dublin, with 21 industry awards presented for excellence in Irish newspaper journalism.

The award for NNI National Journalist of the Year went to Kitty Holland of The Irish Times for her reporting of the Savita Halappanavar story.

Presenting the award for NNI National Journalist of the Year, Michael Brophy, Chairman of the judging panel said: “Great stories have great consequences. They hit the newstands with an impact that spellbinds the audience. The reader then quickly realises that things in the future will not be the same as they were in the past. This year we witnessed one of those stories. A story that gripped the nation when it appeared and which set the national agenda for a long time after. And today we are all the richer as a society that it was published.”

Other highlights included Anthony Hennigan of the Western People winning NNI Regional Journalist of the Year, Paul Williams winning Scoop of the Year for the Anglo Tapes story and the independent.ie team, with Paul Williams, Fionnan Sheahan and Tom Lyons winning the new Digital Award for their online presentation of the Anglo Tapes story.

A special award was presented posthumously to Donal Walsh for Outstanding Contribution to Public Debate.

“To an Ireland down at heel materially and spiritually Donal Walsh’s words were a reminder to us to count our blessings and be thankful for the simple things in life. Donal, the Celestial Tiger, will forever burn bright in our memory for teaching us to value what we have  – when we have it,” said Brendan O’Connor, who presented the award to Donal’s mother Elma.

Speaking to the attending guests, Matt Dempsey, Chairman of National Newspapers of Ireland (NNI) recognised that today’s awards celebrate the high quality content that sells newspapers. In this regard, he welcomed the publication of the Copyright Review Committee and particularly, its acknowledgment that newspapers and content creators make a vital contribution to the economy.

However, Dempsey also drew attention to aspects of the report that are not favourable for the newspaper industry, “Regrettably, the report also contained recommendations that could, that would, greatly limit the ability of newspapers to prevent others from commercially exploiting their content, without permission or fair remuneration.

“The creation of high-quality, original content requires significant investment on the part of newspaper publishers, to the tune of hundreds of millions of euro each year. That investment is underpinned by robust copyright protection, any loosening or weakening of which will have negative and far-reaching consequences for journalism, for press freedom and for media pluralism,” said Dempsey.

He called on all content creators to be vocal and active in the continuation of the debate over copyright.

A total of 21 industry awards were presented to newspaper journalists at today’s NNI Journalism Awards 2013. The full list of winners, with relevant citations, is as follows:

NNI Journalism Awards 2013 Winners & Citations

Outstanding Contribution to Public Debate – Donal Walsh

Some people live all their lives without ever acquiring a real sense of what they are about; Donal Walsh lived among us a mere 16 years and by the time of his parting had bequethed us a wisdom to serve the ages.

He sought to be neither a lamb nor a lion in life but an ordinary boy –  a young lad who only wanted to hang out with his friends – and what great friends they were – and just  what teenagers do as they grow up. But there was a different script for this son of Kerry; his would not be the glory of the sporting or the academic fields as occurs so often bestowed on people from the Kingdom.

Instead he was to become a beacon lighting the darkness of our lives to help us to realise just how precious a day in a life is. Never was this more poignantly and beautiful encapsuled than in his recounting in the Sunday Independent of the vicissitudes fate had thrown him as he battled to the final breath with his cancerous foe.

Forced down a road less travelled on a torturous journey, his fortitude and unflinching spirit in the face of constant medical adversity crystalised his appreciation for the jewel every grain of sand should be in the hourglass of time.

To an Ireland down at heel materially and spiritually Donal Walsh’s words were a reminder to us to count our blessings and be thankful for the simple things in life. Donal, the Celestial Tiger, will forever burn bright in our memory for teaching us to value what we have  – when we have it.

That is why Donal Walsh has won the Outstanding Contribution to Public Debate award.

Showbiz Journalist of the Year – Barry Egan, Sunday Independent

Far from being mere frivolity, a good showbiz story, at its heart, is a cracking human interest story – the celebrity element simply adds another layer of fascination to what should intrigue us no matter how famous or how humble the players – for a body of work that consistently meets that criterion, this year’s Showbiz Journalist of the Year is Barry Egan, The Sunday Independent.

 

Young Journalist of the Year – Elaine Loughlin, Irish Daily Mail

The future of journalism, like much else in this country, depends on the energy, commitment and sheer hard work of the up and coming generation and, if this year’s exceptionally strong showing in the Young Journalist category is any indication, it is in exceptionally safe hands. For a series of powerful articles written with flair, compassion and an eye for detail, this year’s Young Journalist of the Year is Elaine Loughlin, Irish Daily Mail.

 

Headline of the Year – Western People

Headlines come in all shapes and sizes, from the Sun’s brilliant ‘Gotcha’ to the Herald’s fantastic ‘Woman in sumo wrestler suit assaulted her ex girlfriend in gay pub after she waved at man dressed as Snickers bar’, which itself made headlines around the world. A great headline must connect to ordinary readers, it must attract attention and it must set the tone of the article, and this year’s winner does all of these things.

 

The winner of the NNI Best Headline of the Year is the Western People for Deja Voodoo.

 

Columnist of the Year – Paul Howard, The Irish Times

The mark of a good commentator is the ability to offer fresh insights on what are often old problems. Our winning columnist has been doing that for many years and just seems to get better and better.

 

Like any great columnist, our winner holds up a mirror to society. Although the reflection can be disturbingly accurate, when we look in this mirror we are more likely to laugh than to cry.

 

For our columnist of the year is a man best known by three names that aren’t his own. He’s Ross O’Carroll-Kelly – Paul Howard of the Irish Times.

 Best Foreign Coverage – Jason O’Brien, Irish Independent

Foreign journalists often risk life and limb to bring you stories from some of the most dangerous places in the world. Although events may be unfolding thousands of miles away, a good correspondent brings the reader into the heart of the story wherever he or she is in the world.

This year’s winner was smuggled over the border into Syria on a rickety raft to bring the stories of personal heartache behind the daily headlines from this war-torn country. From the story of a food trader who became a General to the father and his nephew killed by the same bullet from a government sniper, these articles shone a spotlight on the real cost of war.

The winner of the Foreign Journalist award is Jason O’Brien from the Irish Independent.

Sports Reporter of the Year – Roy Curtis, Sunday World

Old style reporting of  mere stats and passages of play has long lost its place in the pecking order due to the immediacy of radio, television and of course the blogger and the social media.

The modern newspaper sport reporters must have a quiver full of different arrows to hit the target than those of their forbears.

Blessed with an exalted turn of language and an ability to refract observations throrugh the prism of a quizzical eye, this reporter has managed to elevate the old craft of reporting to new heights as was instanced in the sublime entries this year of our sports reporter of the year, Roy Curtis of the Sunday World.

Sports Columnist of the Year – Neil Francis, Sunday Independent

Tackling the issues of the day is the food and drink of good sports commentary. To approach such subjects with unusual fearlessness can be either foolhardy or brave, depending on whose lawyers are looking in.

However when a columnist brings a deep understanding to the subject matter and is also blessed with a strong and creative writing style, it results in the provocative, stimulating and unmissable read which Neil Francis has become in the Sunday Independent.
Critic of the Year – Fintan O’Toole, The Irish Times
It’s not what you might think you want of the critic. “I have all the detachment,” he wrote, “of a barnacle, and all the objectivity of a love-struck teenager. I don’t like Oliver! I adore it.”  His review blended with humour, insight and context his usual erudition and a glorious sense of the pure joy and fun art can inspire. And writing of the essential Heaney the day he died, this year’s winner of the critic award captured brilliantly and movingly  “ the exemplary public man who gave a gentle gravity to our small affairs, who blessed our ordinary days with intimations of the extraordinary”….Who wants detachment?

Fintan O’Toole, too, gave us intimations of the extraordinary.

Best Design & Presentation – Sunday World

 

This entry cleverly included a fantastic supplement which actually showcased how consistently punchy the design of the product is.

 

When you are as bright and brash as this title is you have to have ballsy design to back it up and this year this entry had just that.

 

At times the product looks like a Greek soccer paper so garishly colourful is it but it somehow works. White space is an enemy and there’s barely enough time to draw breath so frenzied is it. But it defies you not to be drawn in.

 

Pictures are brilliantly used and they don’t hold back on the number. In one particular entry there wasn’t a lot new in the content but it was so compellingly put together who cares. There were some lovely ideas in presentation and a  sense of drama, tragedy and pace throughout with bold headlines, straps and our old crime friend font American Typewriter keeping you turning the page. The sense of urgency is entirely driven by the design.

 

The supplement really does remind you that all those words would mean nothing without the sense of drama, fun and chutzpah that the designer brings to the newspaper’s slightly out-of-control party.

 

The winner is The Sunday World.

 

Newspapers in Education The Irish Times, Fighting Words: Young Irish Writing

 

Newspapers inform and entertain but they also have an educational role, to encourage greater understanding of their value and to improve literacy.

 

Amongst a strong shortlist, this year’s winner stood out. Not only did the supplement fully engage with young people, the content was written by young writers.

 

Our winner gave young people a voice, encouraging their contemporaries to read.

 

The winner of the NNI award for Newspapers in Education is Fighting Words: Young Irish Writing in The Irish Times.

 

Business & Economics Journalist of the Year Ian Kehoe, The Sunday Business Post

In recent years, few areas have been so closely followed as business and economics with a readership desperate for information on our battered economy.

We were looking for not just for the big story but the writer who also explained this often complex world in the language of the everyday man and woman.

And no one did it better than one exceptional reporter.

So the award for Business Journalist of the Year 2013 goes to ….Ian Kehoe of the Sunday Business Post.

NNI Campaign of the Year – David Walsh, The Sunday Times

Every journalist hopes to have at least one campaigning story that will define his or her career, a story that will echo through the ages. But few Irish journalists can realistically expect that their campaign of a lifetime will dominate the news agenda across the entire globe.

Our winner commenced work on his career-defining story at a time when mobile phones were still a novelty, email was a luxury and the internet was just a plain curiousity. His campaign spanned three decades, two different centuries and two continents. It was a campaign rooted in the oldest and most noble journalistic principle of all: the telling of the truth.

Every conceivable obstacle – from libel writs to old-fashioned bullying – were placed in his way as he attempted to expose the biggest sporting fraud of our generation. But in the best traditions of campaigning journalism our winner refused to be silenced, and for 13 long years he kept a keen, journalistic eye on the only thing that mattered to him: the truth.

For his outstanding work in revealing the fraud that was Lance Armstrong it is my great privilege to announce the winner of the Campaign category as David Walsh of the Sunday Times.

News Reporter of the Year – Kitty Holland, The Irish Times

A good reporter has a nose for a story. They can sniff out events that others dismiss. They question, probe and check the facts – and then they check again. That’s what elevates them above the still excellent day in, day out work needed to fill hundreds of news pages every day. This year’s winner had a major impact on Irish society. Their story made international headlines and ultimately lead to a change in the law. This year’s winner is Kitty Holland of the Irish Times.

 

Best News Analysis – Michael O’Farrell, Irish Mail on Sunday

The winner of News Analysis is someone who has tracked down merchants of misery from all sections of society who have profited from the misfortune of others.

The winner has got in behind the story as only the very best in journalism can and has delivered complicated news analysis in an informative and compelling manner.

The News Analysis journalist of the year is Michael O’Farrell from the Irish Mail on Sunday.

Political Reporter of the Year – Fiach Kelly, Irish Independent

The winner of the political reporter category is someone who has exposed the double standards in government from 2007 to present day.

In a series of campaigning articles he uncovered the worst excesses of a previous Government that had lost touch with ordinary people.

And how ordinary people and a junior minister were incensed when he exposed some strange goings on behind the sudden appearance of a health centre in Balbriggan.

The Political reporter of the Year is Fiach Kelly of the Irish Independent.

 Feature Writer of the Year –Eoin Butler, Freelance

Feature writer of the year was the most competitive category in this year’s awards with 100 writers entering 300 pieces on an extraordinary range of subjects.

The judges were looking for a master of this newspaper craft that perhaps showcases better than any other, the enduring power of the printed page in the digital age.

This year’s winner showed a natural capacity for storytelling that went beyond the conveying of the facts to bring readers further into the heart of stories ranging from the deadly serious to the downright hilarious.

They demonstrated exceptional writing skills alongside an in-depth understanding of their subject matter and a willingness to get away from the desk and do the old fashioned legwork to produce features that displayed originality, empathy and humour.

The NNI feature writer of the year is Eoin Butler.

Crime Reporter of the Year – Mick McCaffrey, Sunday World

The articles submitted for crime reporter of the year read like a film script. Journalists venturing to the depths of gangland Ireland. They track down drug barons, human traffickers, white-collar criminals and hold them to account. They hold their nerve standing face-to-face with some of the most dangerous individuals in the country – putting their very lives at risk in many cases.

They also give a clear voice to the victims of crime.

 

Among these extraordinary examples of crime journalism, one reporter tracked down one of Ireland’s most wanted men, John Traynor, and asked him about the murder of Veronica Guerin.

 

For this phenomenal piece, among others, Mick McCaffery of the Sunday World is the crime reporter of the year.

The Digital Award – Independent.ie team and Paul Williams, Fionnan Sheahan, Tom Lyons for the Anglo Tapes

The past year has seen a huge advance in the area of online publishing with newspapers in Ireland now using their Digital Platforms both to break news stories and to follow-up, enhance and expand on coverage of events which have already appeared in print, while also using their online resources to provide important information and advice services to the public around critical events. It is fitting therefore that on this occasion Digital is recognised with its own category for the first time.

In a year of greatly increased activity online there was one story which really brought Digital centre stage and had the nation talking for weeks. The Digital award goes to the Independent.ie digital team and Paul Williams, Fionnan Sheahan and Tom Lyons for their coverage of The Anglo Tapes.

Scoop of the Year – Paul Williams, Irish Independent

Every journalist wants to write the story that gets the whole nation talking, but few achieve it with such aplomb.

 

This story has it all – drama, deceit and shocking revelations which finally gave us insight into the fat cat culture which blighted the country.

 

But more importantly it did what all truly great stories should do – it exposed the scandal, informed the public, lead the news agenda across all mediums – and even gave new meaning to an old Hollywood catchphrase.

 

It is my immense pleasure to present the award for Scoop of the Year to Paul Williams.

 

Regional Journalist of the Year – Anthony Hennigan, Western People

GK Chesterton is quoted as saying; journalism largely consists of saying ‘Lord Jones is dead’, to people who never knew Lord Jones was alive.

This cannot be said for regional journalism where very often the readers have first-hand knowledge of the stories being reported on.  Therefore the writing must ring through and identify with its audience.

The excellent regional journalist makes this connection appear effortless. He or she can capture the emotions, the hopes and fears of their readers. Add in superb writing skills and the ability to tell a great story and you find Anthony Hennigan of the Western People in a class of his own. He is this year’s Regional Journalist of the Year.

National Journalist of the Year – Kitty Holland, The Irish Times

Great stories have great consequences. They hit the newsstands with an impact which spellbinds the audience. The reader then quickly realises that things in the future will not be the same as they were in the past.
This year we witnessed one of those stories. A story which gripped the nation when it appeared and which set the national agenda for a long time after.
And today we are all the richer as a society that it was published.
The winner of Journalist of the Year is Kitty Holland of the Irish Times.

 

 

For further information contact:

Ann Marie Lenihan

T: 086 816 2764

E: amlenihan@cullencommunications.ie

National Newspapers of Ireland (NNI) welcomes the report of the Copyright Review Committee (“the Committee”) published today and in particular welcomes the opportunity to further debate the important issue of copyright protection.

NNI is pleased that the Committee has recognised the contribution of newspapers and other content-creators as part of Ireland’s digital economy. The newspaper industry is itself an innovator, leading the way in providing products and services across a range of digital platforms.

NNI is also, however, concerned by a number of the Committee’s recommendations, particularly the introduction of various exceptions to existing copyright law.  The cumulative effect of those new exceptions (such as proposed exceptions for “innovation”, “fair use”, “marshalling” and a specific exception relating to news content) will greatly limit the ability of newspapers to prevent others from commercially exploiting their content without permission or fair remuneration.

Original newspaper content is designed to inform the public on matters of public interest and concern. The creation of this content requires significant expenditure and investment by publishers – our members invest hundreds of millions of euro annually in the creation of high quality content for our readers. Robust copyright protection will help guarantee this investment into the future.  Any watering down of copyright protection could have undesirable and perhaps unforeseen consequences, such as jeopardising investment in content creation which, in turn, would threaten press freedom and media pluralism. This clearly would not serve the public interest.

It is disappointing that the Committee did not take the opportunity to make recommendations that would limit the extent to which unlawful aggregation and electronic distribution of newspaper content (and the content of other publishers) occurs.

The Committee has taken more than two years to publish its report and it is clear that some time will be needed to consider and debate its recommendations. It is also clear that Ireland should participate in the ongoing debate on copyright issues that is taking place at European level, and observe developments in the European context.

NNI remains committed, in that debate, to promoting copyright law that protects original newspaper content from commercial exploitation by others without permission, and to protecting the thousands of jobs in Ireland in the newspaper industry which are dependent on the value of its content.

NNI in context

NNI represents 16 national daily, Sunday and weekly and 25 local and regional newsbrands. On an average day (Mon-Sat) almost 3 million people in Ireland read a national newspaper in print and/or online. On Sundays, 2.2m adults or 60 per cent of the adult population either pick up a paper or read at least one of Ireland’s national newspapers online. In addition, 1.3m adults read regional newspapers. In total, 84 per cent of the adult population in Ireland read newspapers regularly.

In recent years, newspaper publishers have invested heavily and created many new jobs in digital publishing. Today, NNI publishers operate their newspaper brands online and manage additional digital businesses for special interests like property and recruitment.

Thanks to a very strong interest in newspaper content, over 300 million newspapers are sold annually in Ireland. Their production, distribution and sale together provide thousands of jobs and millions of euro in direct and indirect tax revenue for the country. Some 4,000 people are employed directly by the newspaper industry in Ireland with many more part-time and spin-off jobs supported by the industry in related sectors such as advertising, PR, distribution, media monitoring and printing.

NNI newspapers alone account for €700m in turnover and an annual payment to the Exchequer of €100m in taxes.

For further information: Ann Marie Lenihan 01 668 9099

  • Almost 800 entries result in 121 nominations in 20 categories
  • One category winner will be named National Journalist of the Year

The final shortlist has been announced for this year’s National Newspapers of Ireland (NNI) Journalism Awards 2013, with a total of 121 contenders in twenty categories, including new categories: Foreign, Digital, News Analysis, News Reporter and Campaign.

Almost 800 entries were submitted this year for consideration by the judging panel of 16 eminent newspaper journalists.  The chairman of the panel, Michael Brophy, said “We received  40% more entries this year than last and the depth and diversity of the entries was hugely impressive.  Newspapers invest more in journalism than any other medium and the quality of work entered confirms the value of that investment.

“It really brought home the fact that newspaper journalism is about so much more than ‘the news’. The news is vital but so are detailed investigative reporting, comment, analysis and specialist writing on a whole range of topics. These aspects of journalism have the potential to change society for the better.

“The judging panel faced a tough task to identify a shortlist in each category and I would like to thank them for their hard work and commitment,” concluded Mr Brophy.

NNI Chairman, Matt Dempsey, said: “The NNI Journalism Awards provide a fantastic opportunity to celebrate the top quality content available in both print and digital formats in NNI newspapers.  I would like to wish all the nominees good luck and to thank all those who entered.”

The winners in twenty categories will be announced at an awards ceremony on November 7th.  One of the category winners will also be named the National Journalist of the Year. The guest speaker at the awards event will be Mick Hume, editor-at-large of Spiked and Matt Cooper will be the MC.

Further information, including table sales:

Ann Marie Lenihan  T: 01 668 9099 / 086 816 2764 E: amlenihan@cullencommunications.ie

 

2013 NNI Journalism Awards: Shortlist in Full

Regional Journalist of the Year

Ronan Bagnall, Evening Echo

Chris Dunne, Evening Echo

Maresa Fagan, Roscommon Herald

Anthony Hennigan, Western People

Fintan Lambe, The Guardian

Maria Pepper, Wexford People

Crime & Security Reporter of the Year

Ali Bracken, Irish Daily Mail

Tom Brady & Shane Phelan, Irish Independent

Mick McCaffrey, Sunday World

Cathal McMahon, Irish Daily Mirror

Michael O’Toole, Irish Daily Star

Nicola Tallant & Donal McIntyre, Sunday World

Scoop of the Year

Kitty Holland, The Irish Times (Savita Halappanavar)

Eugene Masterson, Sunday World (Amy Fitzpatrick Secret Diaries),

Daniel McConnell, Sunday Independent (Luke Ming Flanagan penalty points)

Sunday Independent Editorial Team (The Lowry Tapes)

Nicola Tallant, Sunday World (Barney McKenna’s Secret Love Child),

Paul Williams, Irish Independent (The Anglo Tapes),

Critic of the Year

John Byrne, The Herald

Tom Doorley, Irish Daily Mail

Liam Fay, The Sunday Times

Fintan O’Toole, The Irish Times

Pat Stacey, The Herald

Gemma Tipton, The Irish Times

Political Journalist of the Year

Ken Foxe, Irish Mail on Sunday

Fiach Kelly, Irish Independent

Pat Leahy, The Sunday Business Post

Daniel McConnell, Sunday Independent

Sarah McInerney, The Sunday Times

Senan Molony, Irish Daily Mail

Mary Regan, Irish Examiner

Business & Economics Journalist of the Year

Arthur Beesley, The Irish Times

Brian Carey, The Sunday Times

Colm Keena, The Irish Times

Ian Kehoe, The Sunday Business Post

Michael O’Farrell, Irish Mail on Sunday

Laura Slattery, The Irish Times

Columnist of the Year

Miriam Donohoe, Irish Independent

Paul Howard, The Irish Times

Miriam Lord, The Irish Times

Philip Nolan, Irish Daily Mail

Fintan O’Toole, The Irish Times

Laura Slattery, The Irish Times

Feature Writer of the Year

Nicola Anderson, Irish Independent

Eoin Butler, The Irish Times & Irish Independent

Ian Kehoe, The Sunday Business Post

Conor Lally, The Irish Times

Kate Shanahan, The Herald

Andrea Smith, Irish Independent & The Herald

Young Journalist of the Year

Siobhan Brett, The Sunday Business Post

Dan Griffin, The Irish Times

Sandra Mallon, Irish Daily Mail

Caitlin McBride, Irish Independent

Elaine Loughlin, Irish Daily Mail

Eimear Rabbitte, The Herald

Newspapers in Education Supplement/Initiative

Irish Independent – Eureka Weekly Science

The Irish Times – Improve your child’s reading and maths

Irish Independent – InTuition

The Irish Times – Leaving Cert Coverage

Irish Independent – The Written Word

The Irish Times – Young Irish Writing

Best Headline of the Year

Western People, Deja Vodoo

Irish Daily Mirror, Ding Dong Merrily and Cry

Irish Daily Star, Great Barrier Relief

The Irish Sun, Jack and Thrill, Up went the Hill to fetch the pale a slaughter

Irish Independent, The Emerald Oil

Sunday World, The Wadfathers

Sports Reporter of the Year

Marie Crowe, Sunday Independent

Roy Curtis, Sunday World

Dion Fanning, Sunday Independent

Michael Foley, The Sunday Times

Daniel McDonnell, Irish Independent

Shane McGrath, Irish Daily Mail

Sports Columnist of the Year

Malachy Clerkin, The Irish Times

Roy Curtis, Sunday World

Dion Fanning, Sunday Independent

Bernard Flynn, Irish Daily Mirror

Neil Francis, Sunday Independent

Nicolas Roche with Ger Cromwell, Irish Independent

Showbiz Journalist of the Year

Hannah Louise Dunne, Irish Daily Mail

Barry Egan, Sunday Independent

Alana Fearon, Irish Daily Mirror

Siobhan Maguire, The Sunday Times

Eugene Masterson, Sunday World

Jennifer O’Brien, The Irish Sun

Best Design & Presentation

Irish Independent:  Con Houlihan’s Ireland

Irish Independent: Weekend Review

The Irish Times (relaunch)

The Irish Times Magazine

The Irish Sun

Sunday World

Foreign Coverage

Simon Carswell, The Irish Times

Catherine Fegan, Irish Daily Mail

Mary Fitzgerald, The Irish Times

Ruadan MacCormaic, The Irish Times

Lara Marlowe, The Irish Times

Jason O’Brien, Irish Independent

The Digital Award

independent.ie team, with Paul Williams, Fionnan Sheahan, Tom Lyons – The Anglo Tapes

Independent.ie  – Lapgate

Irishmirror.ie – Peru Girls

Irishtimes.com, Paul Scott, Carl O’Brien, Bryan O’Brien – After the Asylum

Irishtimes.com, Deirdre Falvey – Results 2013 Helpdesk

Sundayworld.com, Nicola Tallant & Donal McIntyre – Mary Boyle Investigation

News Analysis

Elaine Byrne, Sunday Independent

Fiona Dillon, The Herald

Kate Holmquist, The Irish Times

Ian Kehoe, The Sunday Business Post

John Mooney, The Sunday Times

Michael O’Farrell, Irish Mail on Sunday

News Reporter

Kitty Holland, The Irish Times

Donal McIntyre, Sunday World

Patrick O’Connell, Irish Daily Star

Alison O’Reilly, Irish Mail on Sunday

Nicola Tallant, Sunday World

Paul Williams, Irish Independent

Campaign of the Year

Conor Goodman, The Irish Times – Dublin Reinvented

Ciara Kenny, The Irish Times – Generation Emigration

Susan Mitchell, The Sunday Business Post – Drug Pricing

David Walsh, The Sunday Times – The Lance Armstrong Doping Scandal

Independent Newspapers – The Anglo Tapes

Sunday Independent editorial team – The Lowry Tapes

NewsBrands Ireland welcomes today’s announcement that the 9% VAT rate on newspapers is to be retained.

Ireland is one of 21 European countries that apply a reduced rate (0 to 10%) of VAT to newspapers in recognition of their unique role in the democratic process.

Newspapers, as primary generators of news, provide a valuable public service role. The industry currently employs several thousand people and is investing in the development of a successful and sustainable digital press market which will drive jobs and growth in the digital economy.  NewsBrands Ireland has also invested thousands in education at secondary level through Press Pass, an initiative devised to address concerns raised about declining literacy levels in Ireland.

In maintaining the 9% rate of VAT, NewsBrands Ireland is delighted that the Government has confirmed its support for the valuable contribution made by the Irish newspaper industry.

  • 2.9 million people read printed newspapers
  • 450,000 people read newspapers online

Almost 3 million people in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2012/2013, released today.

The majority of adults in Ireland (62 per cent) read a daily newspaper and the figure for readership of Sunday newspapers is almost as high (60 per cent) the JNRS report finds. This level of readership ensures that newspaper brands have immense power to communicate with people throughout Ireland.

The new JNRS 2012/2013 is the first report of its kind in the Irish market to provide data about newspaper readership online, as well as in print. Thus, readership figures for printed newspapers can be directly compared with readership of newspapers online and the true reach of newspaper brands can be quantified.  Furthermore, the report demonstrates that printed newspapers continue to attract strong readership levels, while readership of newspapers on digital platforms is now significant.

“The publication of the new JNRS report is great news for the Irish newspaper industry. By looking at print and digital readership we see some remarkable numbers, which demonstrate the true value of newsbrands that readers trust,” said Frank Cullen, co-ordinating director of National Newspapers of Ireland.

Online-Only Readers Bring Additional Readers to Newspaper Market

80% of all adults read the newspaper in print form while almost 13% read a newspaper online, providing a total reach for newspapers of almost 84% of the total population. Online readers bring an extra 158,000 readers to the daily market and an additional 42,000 readers to the Sunday market.

In total, 450,000 people read newspapers online, with many of these also reading in print. The report finds that over half (55%) of online daily readers also read a printed newspaper on the same day.  There is also significant cross-over between newspaper websites, with many people choosing to engage with more than one Irish newspaper brand online.

New JNRS Provides Insights into Who is Likely to Read Online

The report provides a wealth of interesting insights, including many that help us to understand who is most likely to read newspapers online. Across the entire population, almost one in seven people regularly read newspapers online but their age, social grade and where they live all play a role in determining how likely they are to do so.

The findings of JNRS 2012/2013 suggest that social grade is the greatest determinant of whether someone reads online or not.  ABC1’s are three times more likely to read newspapers online than those who fall into the C2DE group.

Where a person lives is another important factor, with urbanites being more likely to read online than their rural counterparts.  Almost one in five Dubliners read newspapers online, while just one in ten of those living outside of the capital do so.  Age also plays an important role, with those under 45-years old almost twice as likely to read newspapers online as those over 45-years old.

The survey found that when social grade, age and geography were linked together the incidence of reading newspapers online was generally much higher. For example, readership of newspapers online was found to be 43% amongst AB 25-44 year olds, working full-time, in Dublin.

 Methodological Changes

JNRS 2012/2013 is the first readership report of its kind to include figures for print and digital readership of newspapers.  The survey was re-designed to accommodate print and online readership into the survey and, as a result, the data provided by this report cannot be compared directly with that provided in any previous reports.

In addition to changes to the survey questionnaire, a second development of the JNRS was introduced in June 2012. This involved introducing a new method for collecting data with the use of an electronic hand palm top device HAPI to administer questions and record answers. The introduction of this collection method has had a positive impact on daily readership by drawing in more occasional readers, which can be attributed to better prompting and greater respondent engagement.

Topline Figures AIR (Average Issue Readership = read yesterday for daily newspapers and read within the past week for Sunday/weekly newspapers)

Print

Any newspaper AIR = 80.6%

Any daily AIR = 57.6%

Any Sunday AIR = 59.1%

Online

Any newspaper AIR = 12.5%

Any daily AIR = 9.9%

Any Sunday AIR = 3.9%

Combined print and online

Any newspaper AIR = 83.5%

Any daily AIR = 62%

Any Sunday AIR = 60.3%

 

Notes for Editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed looked at a copy of it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of over 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

Topline results for each newspaper are available through National Newspapers of Ireland’s website newsbrandsireland.ie.

For further information:

Anna Clarke, National Newspapers of Ireland

E: aclarke@cullencommunications.ie

T: 01 668 9099

Starcom Ireland took home the top prize at the first NNI POP Press Planning Competition yesterday.  Media planners with three years experience or less participated in the competition, which was judged by a team of industry leaders: Paul Farrell, IPG Mediabrands; John Gildea, Owens DDB; and Kathleen Moore, Tesco Ireland.

Responding to a brief, teams from Starcom, Mindshare, Mediavest, Aegis and OMD had just a few short hours to prepare their strategies and plans. Representatives from the various NNI advertising departments were on hand to provide information about their products and answer questions. Each team was then given just seven minutes to present to the judges.

The teams were judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Press Medium; Use of Budget; and Presentation Skills.  The judges were extensive in their praise for all the teams but it was Team Starcom who scored the highest number of points.

Presenting the trophy, Anna Clarke, Advertising and Marketing Manager for NNI thanked all the participants and the judges and said “when we launched NNI POP, our aim was to encourage young media planners to engage with newspapers and news media publishers. The response has been really positive.  This is the first planning competition that we’ve held and we are delighted that so many agencies were able to participate.

I am delighted to congratulate Team Starcom and I wish all of you up-and-coming media stars great success in your careers”

Yesterday’s media planning competition is just one of a series of events and competitions organised by NNI for young media planners. Rachel Ennis of OMD said: “I really enjoyed it and learned a lot. I’m new to planning having worked in search the last 3 years so yesterday really benefitted me – I certainly learnt a lot.”

Siobhan Connor of winning team, Starcom commented: “It’s really exciting to be part of such a great initiative. We all learnt a lot from taking part and it was great to have our peers there to learn from as well as suppliers and judges to gain experience from.”

For further information:

Anna Clarke

E: aclarke@cullencommunications.ie

T: 01 668 9099

newsbrandsireland.ie/pop

The 2013 NNI Journalism Awards will include four new categories, bringing the total number of categories that are open to entry to 19.

The four new categories are News Reporter of the Year, Foreign Coverage, News Analysis and Campaign of the Year.

Following a significant increase in entries last year, the judging panel has also been expanded this year. This year’s panel is made up of 16 experienced journalists, including four new members – Fiona Wynne, Heidee Martin, Ger Walsh and Ian Mallon.

Announcing the NNI Journalism Awards for 2013, NNI Chairman Matt Dempsey said “Last year’s entry was up 10 per cent on the first year and we expect an even higher level of entry this year.

“NNI newspapers employ over 2,000 editorial staff. Every day these talented journalists produce quality and diverse content. The main reason that people buy newspapers, visit newspaper websites, access e-papers and download newspaper apps is that nobody delivers content like newspaper journalists.

“When it comes to insight, depth, credibility, colour, carefully researched and expertly written news, analysis and opinion, nothing comes close to newspaper journalism and these awards allow us to celebrate the best of that journalism and the finest exponents of the craft,” concluded Mr Dempsey.

The 2013 categories that are open to entry are:

Regional Journalism of the Year

Feature Writer of the Year

Columnist/Commentator of the Year

Newspapers in Education Initiative/Supplement

Young Journalist of the Year

Sports Columnist of the Year

Sports Reporter of the Year

Business & Economics Journalist of the Year

Political Journalist of the Year

Showbiz Story of the Year

Critic of the Year

Scoop of the Year

Best Design & Presentation

Best Headline of the Year

Crime and Security Reporter of the Year

Foreign Coverage (new)

News Analysis (new)

News Reporter (new)

Campaign of the Year (new)

Special Awards

National Journalist of the Year (will be a winner of at least one other category)

Outstanding contribution to the Newspaper Industry

The 2013 judging panel:

Michael Brophy (Chairman), Chief Executive, Independent News & Media Northern Ireland

PJ Cunningham, former Deputy Editor, Sunday Tribune and Evening Herald

Michael Denieffe, Group Managing Editor, Independent Newspapers

Aine Hegarty, Editor, Irish Sunday Mirror

James Laffey, Editor, Western People

Mairead Lavery, Editor, Irish Country Living (part of Irish Farmers Journal) and Irish Country Magazine

Neil Leslie, Managing Editor, Sunday World

Ian Mallon, Operations Editor, Irish Independent and Independent.ie

Heidee Martin, Assistant Night Editor, Irish Daily Mail and Night Editor, Irish Mail on Sunday

Michael McNiffe, former Editor, The Irish Sun

Fintan O’Toole, Assistant Editor and Columnist, The Irish Times

Brenda Power, Columnist, Irish Daily Mail and The Sunday Times

Danny Smyth, Senior Deputy Editor, Irish Daily Star

Tim Vaughan, Editor, Irish Examiner

Michael Wolsey, Editorial Director, CNS & former Deputy Editor, Irish Independent

Ger Walsh, Chief Executive, Independent Newspapers Regional Newspapers

Fiona Wynne, Assistant Editor, The Irish Sun

Articles first published in an NNI title between 1 September 2012 and 31 August 2013 are eligible for entry. Full category and entry details are available on the NNI Journalism Awards website.

Entries can be made via the website between 17 June 2013 and 16 September 2013.

For updates follow us on Twitter @journoawards

For further information contact:

Ann Marie Lenihan

Tel: 0 1 668 9099 or Email: amlenihan@cullencommunications.ie

 

  • JNRS 2012 includes digital readership data for first time
  • Report shows that more than 4 out of 5 people in Ireland read newspapers regularly
  • 11% of people in Ireland choose to read newspapers online
  • Print remains dominant platform

Increasingly, newspapers are news media companies that provide their content on a variety of platforms. Accordingly, for the first time, JNRS 2012 will reflect readership behaviour in Ireland across print and digital platforms.

JNRS has collected data on digital readership since June 2012 and the report being released today represents the first opportunity to review the findings of this research.

Overall, the findings are extremely positive and show that 84 per cent of adults in Ireland access newspaper content and engage with newspaper brands regularly.

More than 4 out of 5 (82 per cent) people in Ireland read a printed newspaper regularly. 11 per cent of readers choose to read their newspaper online. Less than 3 per cent of all readers read online only – the vast majority of online readers also read printed newspapers.

The data provided by JNRS 2012 suggests that, in line with international trends, many newspaper readers choose to access their newspaper content on more than one platform, with some readers reading in print, on a desktop, a tablet and a mobile device.

“Whether readers choose to access newspaper content in print or online, it is the quality of content that leads readers to trust newspaper brands,” said Frank Cullen Co-ordinating Director of National Newspapers of Ireland (NNI). “The findings of JNRS 2012 demonstrate that newspapers are very widely read in Ireland and that the printed product remains the platform of choice for the majority of readers. We expect more people to engage with newspaper content online as more and more sophisticated digital offerings enter the market. This research will provide a means to measure that engagement and it will help advertisers to make informed decisions about how they invest their marketing spends.”

JNRS 2012/13, which is scheduled for release in August 2013, will provide more detail on the platforms through which readers engage with newspaper content and the breakdown of readership within individual newspaper brands.

Notes for Editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed looked at a copy of it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the 2 weeks and, for each monthly publication, whether or not he/she had looked at a copy during the past month. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample over 7000. The JNRS contains a wealth of valuable research on readership of newspapers and newspaper magazines, as well as lifestyle statements and information on over 200 product categories. In addition it provides a vast amount of information on demographics and make-up of the population.

For further information please contact:

Anna Clarke, National Newspapers of Ireland

Email: aclarke@cullencommunications.ie

Tel: 01 668 9099

 

Impractical took the top spot in the NNI Press Ad of the Month November competition and made it a second consecutive win for DDFH&B and Dublin City Council.

The ad is a product of the creative partnership that is Paddy Treacy (copywriting) and Mark Shanley (art direction) with Gavin O’Sullivan (creative direction). Emer Currie was the account manager and Leah Jordan of Mediavest planned media.

Impractical by DDFH&B for Dublin City Council

Our judges this month were Damian Hanley of Rothco and Craig Farrell of Starcom.

Damian commended the ad for its successful communication of a simple idea, without lecturing. Craig liked the fact that the ad was clearly executed and that it made an amusing use of a not very amusing scenario.

A big thank you to both of our judges!

This ad and all those shortlisted this month will be eligible to enter the art direction and copywriting categories in the NNI Press Ad of the Year Awards.

All ads published in an NNI national newspaper during 2012 are eligible to enter the industry-specific categories. And, if you work on the media planning side of the business, don’t miss the media categories. You’ll find all the entry information for all entry forms here.

The final deadline for creative, industry specific and Press Agency of the Year (media) categories is Wednesday, January 16th and POP entries should be submitted by February 7th.

Entry forms are all here: www.newsbrandsireland.ie/pressadoftheyear

 For queries contact Anna Clarke Email: aclarke@cullencommunications.ie Tel: 01 668 9099 

The full shortlist:

Impractical by DDFH&B/Mediavest for Dublin City Council (winner)

Steering Wheel by Irish International/Mediavest for Road Safety Authority

Calendar by Owens DDB/MediaCom for Volkswagen

The Pier by Boys and Girls/Vizeum for Powers Irish Whiskey

Made of More by Abbott Mead Vickers BBDO/Carat for Guinness

 

BBH’s Matt Fitch (left) and Mark Lewis created the multi-award-winning ‘Three Little Pigs’ for The Guardian.

With more categories up for grabs, we’re expecting this year’s NNI awards to generate a lot more entries than before. And rather than heap all that work on a single judge, this year we’ve decided to put together a judging panel to do the honours.

Heading up our jury is one of the ad industry’s hottest creative tickets: Matt Fitch and Mark Lewis of BBH London.

Art director Matt and copywriter Mark are the creative team behind the most talked-about ad of 2012, ‘Three Little Pigs’ for The Guardian, which went on to win… well, where do we start? It might be quicker to list the awards it didn’t win. BBH’s fable-inspired commercial won Gold for Film and Film Craft atCannes, as well as just about every other significant honour available.

Matt and Mark, who have been friends since they were 12 years old, have worked together since 2009, serving stints at VCCP and BMB before joining BBH London three years ago. They also work, or have worked, on campaigns for Vodafone, Barclays, Google and many others.

Joining our creative duo on the panel, and bringing a wealth of expertise in media and marketing to the judging process, are Peter McPartlin and Gavin O’Doherty.

Peter McPartlin, judge NNI Press Ad of the Year Awards

Peter McPartlin, who is Chief Executive of Today FM, has more than 30 years experience in the Irish media business with some of the country’s biggest agencies including Carat Ireland, where he was Strategy Director, and Aegis Media, where he was Business Director.

Peter has also worked in a consultancy capacity with the likes of Independent News & Media, UTV, The Irish Times, JC Decaux and, yes, National Newspapers of Ireland.

Gavin O'Doherty, judge NNI Press Ad of the Year Awards

Gavin O’Doherty is the Marketing Director for Irish Distillers Pernod Ricard and he has more than 20 years experience in marketing with brands including Findus, Nestle and Coca-Cola, where he was part of the European Sponsorship committee responsible for all of the Coca-Cola sponsorship across the continent.

Gavin also spent five years with Publicis QMP, and says the best and worst thing about agency life was working with creatives. What??!! Gavin, it’s our pleasure to introduce Matt Fitch and Mark Lewis…

Sincere thanks to all four gents for taking part. We cannot wait.

The final deadline for creative, industry specific and Press Agency of the Year (media) categories is Wednesday, January 16th and POP entries should be submitted by February 7th.

Entry forms are all here: www.newsbrandsireland.ie/pressadoftheyear

For queries contact Anna Clarke e: aclarke@cullencommunications.ie T: 01 668 9099 

National Newspapers of Ireland (“NNI”) is aware of a lot of commentary and discussion that has arisen over the last few days in relation to linking to newspaper websites. Much of what has been said is based on inaccuracy and has not reflected our actual position on the matters being discussed. For that reason, we are keen to clarify NNI’s position.

Background

By way of background, NNI represents 16 national daily, Sunday and weekly newspapers and 25 local and regional newspapers. Some 10 years ago, a number of NNI members and other newspaper publishers mandated a separate company, Newspaper Licensing Ireland Limited (“NLI”) to license third parties in relation to the use of newspaper content in accordance with the Copyright and Related Rights Act of 2000.

NLI is registered in the Register of Copyright Licensing Bodies. NLI is a member of the International Federation of Reproduction of Copyright Licensing Bodies. NLI is a member of the International Federation of Reproduction Right Organisations and is a member of the Press Database and Licensing Network.

NLI facilitates the commercial use of copyright newspaper content, when that use would otherwise constitute an infringement of copyright (and therefore be unlawful by issuing licensing on behalf of the copyright owners. By doing so, companies and organisation are in a position to legally access, use and copy that content.

NNI members never object to their newspaper content being used by others for personal use.

Licenses are only required when newspaper content is being used by another party for commercial purposes. Neither NLI, nor the members of NNI, ever ask for a license to be taken by any person using newspaper content for their own personal use (whether that involves displaying links of not). It is an important way in which the position of NNI, and its member newspapers, has not been properly respected in discussions over the last few days.

Our approach when others are using newspaper content for commercial purposes

NLI routinely writes to companies and organisations to introduce NLI and to make them aware that any copying of newspaper content for commercial purposes requires a license. The sort of activities that constitute “copying” for these purposes are the photocopying of newspaper articles, placing of newspaper articles on an intranet website, viewing of articles on a website hosted by a press cutting agency and the sending of articles to clients or other third parties.

We should add that it is not at all unusual for any website operator (whether a newspaper publisher or otherwise) to prohibit or restrict the commercial use of their website content. Most websites have terms and conditions that either preclude or limit use of the content of the website for commercial purposes. Many website operators also specifically either limit linking to their website when it is for a commercial purpose, or entirely preclude it.

Much of the commentary over the last few days has been in relation to the issue of copyright licensing for the display of links. Firstly, NNI and its newspaper members never have had any difficulty with people displaying links for personal use. NLI does, however, require commercial users who engage in republishing of newspaper content to be licensed. Whenever NLI has required an organisation to take such a license, the organisation has also engaged, for commercial purposes, in some other “copying activity” in addition to the display of links (for example, where the organisation has reproduced either the text of the article itself or an extract from it alongside the links).

Our position on linking

Some of the discussion over the last few days has been around whether a hyperlink from one website to another, in itself and without any more, constitutes copyright infringement. That exact issue was in fact one raised a number of months ago in the Consultation Paper issued by the Copyright Review Committee appointed by the Minister for Jobs, Enterprise and Innovation to review existing copyright legislation. In the Consultation Paper, the Committee expressly requested that submissions would be made by any interested parties on the issue and as to whether our existing copyright law should be changed so as to specifically include a positive statement to the effect that linking in itself, without more, does not constitute an infringement of copyright legislation. This request or submission was made by the Committee in the context where the Committee itself states in its Consultation Paper that there are “divided” views from Courts as to whether the display of links in itself is an infringement of copyright. The Consultation Paper was made publicly available and anyone was free to make a submission on it.

NNI made a submission to the effect that our view of existing legislation is that the display and transmission of links does constitute an infringement of copyright and our existing copyright law should not be amended in the manner discussed in the Consultation Paper. We understand that some people do not agree with this interpretation of the law. Equally, there are others who do agree with it. As already indicated, the Committee itself acknowledged that there are divided views on this. We await, in due course, the final report from the Copyright Review Committee and await sight of whatever they might say or recommend on the point.

It’s important, in fairness to us and our members, to specifically note here that the submission made on behalf of NNI to the Copyright Review Committee also expressly recognised that there is a distinction between the sending and receipt of links for personal use on the one hand and the sending and receipt of links for commercial purposes on the other (despite the fact that the same legal principles apply to both). NNI specifically stated that its members accept that linking for personal use is part of how individuals communicate online and that our members have no issue with that.

 Conclusion

Whilst NNI and its members welcome any discussion and debate about the way in which creative content should be viewed and shared online, the discussion which has taken place over the last few days has not correctly reflected our practice or views. Our members do not, and have never, suggested that a license might be taken for anyone copying newspaper content for personal use. When organisations wish to use and exploit the original, creative content generated by newspapers for their own commercial purposes. It is both in accordance with law and entirely reasonable that they should seek prior permission in order to do so.

DDFH&B and Mediavest’s ad Playground for Dublin City Council has won the October NNI Press Ad of the Month competition. The ad is part of a campaign for Dublin City Council entitled Dublin Graffitied.

Playground by DDFH&B for Dublin City Council

Playground by DDFH&B/Mediavest for Dublin City Council

The ad asks newspaper readers to think about how the money paid to remove graffiti from Dublin’s streets could otherwise be used. Paddy Treacy wrote the copy. Mark Shanley was the art director. Mediavest planned media. Congratulations to the team involved and to Dublin City Council.
This month’s competition was judged by Pat Lemasney of Southern Advertising and Michael Walsh from Bloom, in conjunction with our adjudicating chairman, Martin Wright. Martin said this about the ad:
“Simple, well art directed, nice interesting fact. Does newspaper advertising justice.” Thank you to all of our judges.
The November competition is now open for entries. Enter your best ads of November before December 6th and your most impressive ads published during December before January 10th.
Enter through our website.

The October Shortlist In Full:

Playground by DDFH&B/Mediavest for Dublin City Council (winner)
Nothing Beats Being There by Target McConnells/Maxus Global for the GAA
HSA BeSmart Scar by McCann Dublin/Clear Blue water for HSA
Letterbox by Irish International for Simon

ENPA, representing publishers of newspapers and news media in Europe, is please to announce that Mr Ivar Rusdal has been re-elected today as ENPA President for another two-year term, at the association’s General Assembly in Dublin. Mr Rusdal is CEO of Jaeren Avis, a regional newspaper group in Norway.

Mr Rusdal said: “In the current discussions as copyright, it is vital for politicians to recognise that creative content is the very core of our business. Investment in quality and authoritative content is essential to the future success of the newspaper iindustry working across all platforms.”

“The news media sector has a great future ahead of it because never before have so many people read, used and referred to out content. Publishers need legal certainty and respect for copyright in order to thrive in the future, as creators, producers and distributors of professional content. In this way, newspapers can continue to informs, educate and engage debate in European society,” added Mr Rusdal.

The ENPA General Assembly adopted the Dublin Resolution calling on the EU to recognise the value of creative content and ensure respect for copyright in the digital environment.

Mr Sean Kelly, an Irish Member of the European Parliament (European People’s Party/Fine Gael), was also a special guest speaker at the ENPA General Assembly. Mr Kelly, who is currently rapporteur for the report on data protection in the Industry Comittee of the European Parliament, stressed the vital role of newspapers and press freedom in democratic society.

 

For further information, please contact:

Francine Cunningham

ENPA Executive Director

E: francine.cunningham@enpa.be

T: 0032 478 26 1995

 

Martin Kala

EU Legal Advisor

E: martin.kala@enpa.be

 

ENPA, European Newspaper Publishers’ Association

Square Du Bastion 1A; Bte 3

B-1050, Brussels, Belgium

T: 0032 02 551 0190

Fax: 0032 02 551 0190

Irish Copyright debate watched closely by European newspapers.

The European Newspaper Publishers Association (ENPA) in Dublin for its general assembly in advance of Ireland assuming the EU Presidency, joined an NNI delegation at a meeting today with Mr Sean Sherlock TD, Minister for Research and Innovation.

ENPA General Assembly - r Pat Rabbitte TD, Minister for Communications, Energy & Natural Resources, Mr Ivar Rusdal, President of ENPA and Mr Matt Dempsey, Chairman NNI.

L to R: Mr Pat Rabbitte TD, Minister for Communications, Energy & Natural Resources, Mr Ivar Rusdal, President of ENPA and Mr Matt Dempsey, Chairman NNI.

All European eyes are focused on Ireland and the current copyright review, and at today’s meeting Mr Ivar Rusdal, the ENPA President, echoed the strong concerns already expressed by NNI about the implications of any weakening of Irish copyright law.

Mr Rusdal advised Minister Sherlock that the digital environment has not reduced but increased the need for copyright protection. “Publishers must be able to rely on copyright protection to develop new business models, to invest in new products and services, and to sustainably deliver content to European consumers.

“To the contrary, several other European countries are taking legislative and administrative steps to ensure that news publishers are compensated when their material is used for commercial purposes by search engines and aggregators,” he said. “There must be no weaking of the EU copyright framework, which also applies in Ireland, by the introduction of new exceptions or limitations.

Revenue drain from unauthorised use of copyright material

In its submissions to the Copyright Review Group, NNI has already highlighted the problems associated with the unauthorised use of copyright material published by newspapers. Matt Dempsey, Chairman of NNI said: “some news aggregators and search engines show a blatant disregard for copyright leading to significant amounts of potential and actual revenue being drained from our indsutry.”

“In 2010,” Mr Dempsey said, “a single search engine operating in Ireland offered around 150,000 newspaper articles at a cost to the publishers (research, journalism, vetting for legal/standards, editing, overheads) equivalent to around €46.5 million. In 2011, the same search engine offered more than 350,000 articles at a cost equivalent to more than €110 million.

“The clarification of Irish copyright law and the strengthening of its enforcement is therefore a golden opportunity to realise this potential revenue; to enhance the economic performance of the newspaper industry and other affected industries, and to safeguard the thousands of jobs that are dependent on copyright as a protection for original work.

“By the same token, any loosening of Irish copyright law would have serious implications for these industries, these revenue streams and these jobs.”

Copyright fears for Irish and European newspapers

Mr Rusdal and Mr Dempsey advised Minister Sherlock that there is a fear at both European and Irish level that the future of newspapers could be put at serious risk by the ongoing copyright review process in Ireland.

Mr Dempsey said: “NNI calls on the Irish Government to demonstrate its commitment to protecting original work and recognising its value, as is happening in other countries like Germany and France, and, in doing so, it will help to safeguard the future of the Irish newspaper industry and the 4,500 jobs maintained by the industry.

“Respect for intellectual property right has been a key component in the attraction of foreign direct investment to Ireland, notably in the area of software development and other creative content and services. Indigenous creative industries must be afforded that same respect,” concluded Mr Dempsey.

Mr Rusdal reminded the Minister that “producing original content requires significant investment on the part of publishers – investment that will simply not be sustainable if thirs parties are permitted to mis-use that material for their own commercial purposes without any compensation for those who have put time, effort and money into its creation.”

NNI calls for a single Minister for Media

Mr Pat Rabbitte TD, Minister for Communications, was guest of honour at a dinner hosted by NNI for ENPA delegates from 16 European countries last night.

Both Mr Dempsey and Mr Rusdal addressed the dinner on issued of European and domestic relevance with Mr Dempsey repeating NNI’s call for a single Minister for Media, which Mr Rusdal confirmed is the case in a number of other European countries, including his own, Norway.

Mr Dempsey said: “The media landscape has changed so dramatically, and continues to change at such a rapid pace, that only a dedicated Minister for Media could be expected to keep on top of all the issues currently taking place,” he said.

Unfair competition in Irish media market

The unique nature of the Irish media marketplace was also highlighted. Private commercial entities such as newspapers are competing for advertising with the State-funded service broadcaster, which has created unfair competition, according to NNI.

“For years, the scope of RTE’s public service remit has been unclear,” Mr Dempsey said. “Public service activities have been mixed up with commercial activities, in particular on the RTE website, to the extent that the State broadcaster is now effectively using the proceeds of the license fee to become a news publisher and win further advertising revenue.

“This gives RTE a massive competitive advantage, especially in the digital market where newspapers are already struggling to create viable business models,” he said.

“We believe RTE should be confined to its public service remit, which should be clearly defined. Given the level of license fee funding RTE receives, there should be clear limits on its commercial activity, which should be transparent and at arms length. Its website should be restricted to its broadcast activity with no advertising allowed and no links to other commercial websites such as dating, cars etc.,” Mr Dempsey concluded.

ENPA urges Irish Government to support EU VAT changes

Mr Rusdal asked the Irish Government to use its influence at European level to address inconsistencies in the way newspapers are taxed.

” A single reduced rate of VAT should be applied to both printed newspapers and their digital editions,” he said. “Publishers are being encouraged to embrace the digital age and to invest in the online space, yet online newspapers are currently subject to the standard rate of VAT while printed editions are taxed at a reduced rate.

(In Ireland, the VAT rate on the printed newspaper is 9 per cent whilst the standard rate of 23% applies to digital newspapers.)

“If the Government wants to help publishers to expand their digital offerings, the two VAT rates should be aligned at the lowest possible level,” he said.

 

For further information on any of the issues please contact Ann Marie Lenihan at NNI.

Tel: 01 668 9099

Email: amlenihan@cullencommunications.ie

The 2012 NNI Journalism Awards took place at Dublin’s Four Seasons Hotel this afternoon, with Ireland’s leading journalism award going to the Irish Independent in recognition of its coverage of last year’s Presidential Election.

The award for NNI National Journalist of the Year was presented to Michael Brennan, Fiach Kelly, Cormac McQuinn and Fionnan Sheahan, the four-man team behind the Irish Independent‘s 2011 Presidential Election coverage. Runners-up for the overall title were Michael O’Farrell of the Irish Mail on Sunday and The Irish Times‘s Mary Fitzgerald.

Presenting the National Journalist of the Year award, Michael Brophy, Chairman of the NNI judging panel, praised the Irish Independent team for “embarking on a series of three magnificent exclusive stories that shone a light into the darker recesses of the national’s body politic.

“In a year of many other great stories which highlighted the breadth and depth of fine Irish journalism, these reports stood clearly above all others and effectively changed the course of a major national event,” Mr Brophy added.

Other highlights of today’s awards ceremony included Marisa Reidy of The Kerryman winning the NNI Regional Journalist of the Year award and Michael O’Farrell of the Irish Mail on Sunday winning the Scoop of the Year prize for his sensational undercover story involving the Quinn family.

Miriam Lord of The Irish Times, meanwhile, make it back-to-back titles by winning her second consecutive NNI Political Journalist of the Year award.

A total of 17 industry awards were presented at today’s 2012 NNI Journalism Awards.

The full list of winners is as follows:

National Journalist of the Year: Irish Independent Presidential Election Team, Irish Independent

Regional Journalist of the Year: Marisa Reidy, The Kerryman

Crime & Security Reporter of the Year: Nicola Tallant, Sunday World

Scoop of the Year: Michael O’Farrell, Irish Mail on Sunday

Critic of the Year: Eileen Battersby, The Irish Times

Political Journalist of the Year: Miriam Lord, The Irish Times

Business & Economics Journalist of the Year: Ian Kehoe, Sunday Business Post

Commentator of the Year: Dermot Bolger, Irish Daily Mail

Columnist of the Year: Justine McCarthy, The Sunday Times

Feature Writer of the Year: Philip Nolan, Irish Daily Mail

Young Journalist of the Year: Jennifer Bray, Irish Daily Mail

Newspapers in Education: Irish Independent

Headline of the Year: “Tiocfaidh Ar Lamh” Irish Daily Star

Sports Reporter of the Year: Ewan Mackenna, Irish Examiner

Sports Columnist of the Year:  Eamonn Sweeney, Sunday Independent

Showbiz Journalist of the Year: Alexandra Ryan, Irish Mail on Sunday

Best Design & Presentation: Irish Daily Mail

“Nothing comes close to newspaper journalism”

Speaking at today’s awards ceremony NNI Chairman Matt Dempsey congratulated all the winners as well as those who were shortlisted, commenting that quality journalism is still the main reason for the popularity of newspapers, both in print and online.

“When it comes to insight, depth, credibility, colour, carefully researched and expertly written news, analysis and opinion, nothing comes close to newspaper journalism,” he said.

“While our industry does face many challenges, the fact is that we now have a larger audience than at any time in the history of the newspaper,” said Mr Dempsey. “According to WAN-IFRA newspapers have more than 2.5 billion print customers and more than 600 million digital followers globally.

“More people are reading newspapers than ever before, and that is testament to the quality of newspaper content,” he added.

Aengus Fanning, Con Houlihan honoured

Another highlight of today’s event was the NNI award for Outstanding Contribution to the Newspaper Industry, which this year went to Aengus Fanning, former editor of the Sunday Independent, who died in January of this year.

Announcing the award, NNI co-ordinating director Frank Cullen said that Mr Fanning was the greatest Sunday newspaper editor the industry has ever seen.

“His legacy is bourne our every weekend as hundreds of thousands of people line up to buy the newspaper that informs and irritates in equal measure.” Mr Cullen said.

“Aengus Fanning believed that what is left out of a newspaper is as important as what goes into it, and leave things out he did, clearing vast areas of space for controversial and intellectual debate that both riveted and divided the nation every weekend.

“He left us in January of this year, far too early in a life that was full, vibrant and eclectic,” Mr Cullen went on. The award was accepted on Aengus Fanning’s behalf by current Sunday Independent editor, Anne Harris.

To mark a year in which a number of high profile journalists and writers have passed away, including Mary Raftery, Seamus McConville, Caroline Walsh, Maeve Binchy and others, a special award was introduced: the NNI Supreme Wordsmith award.

The recipient was the legendary Con Houlihan, who also died this year. The award was presented by special guest Pat Spillane, who read a special citation in honour of the late writer and journalist.

Judges’ Citations

NNI National Journalist of the Year: Irish Independent Presidential Election Team

The fly-leaf of the Kemsley Manual of Journalism – a venerable tome published in England at the beginning of the last century – bears the legend:

“Anything that somebody wants to get into a newspaper is advertising. Anything that somebody wants to keep out of a newspaper is news.”

The candidates shortlisted for the award of National Journalist of the Year would have made the Kemsley Newspaper Empire very happy.

They are Mary Fitzgerald of The Irish Times; Michael O’Farrell of the Irish Mail on Sunday; and the Irish Independent Presidential Election team.

It is as if the winner of this award had the Kemsley exhortation mentally inscribed before embarking on a series of three magnificent exclusive stories that shone a light into the darker recesses of the Nation’s body politic.

In a year of many other great stories, which highlighted the breadth and depth of fine Irish journalism, these reports stood clearly above all others and effectively changes the course of a major national event.

For the coverage of the Presidential Election campaign and the breaking of lead stories that changed its course, the award for National Journalist of the Year goes to the Irish Independent Presidential Election team of Fionnán Sheahan; Michael Brennan; Fiach Kelly; and Cormac Quinn.

Also nominated in this category: Mary FitzGerald (The Irish Times), Michael O’Farrell (Irish Mail on Sunday)

NNI Regional Journalist of the Year: Marisa Reidy (The Kerryman)

With endless chatter and debate about the changing face of journalism, we should never forget that the necessary for some old fashioned skills, techniques and abilities remain unchanged.

Primarily, the ability of a journalist to gain the trust and confidence of someone, particularly so in difficult circumstances for that person – and this at a time when it’s fashionable to both diss and distrust the media. Then there’s the skill to relate that story, being true to its essence, while doing so in a manner than grabs the attention of the reader.

Those time-honoured attributed live strong in our Regional Journalist of the Year, whose work displays a great ability to get people to trust her, to talk and open up to her, to tell their often tragic stories. She has also shown the sharpness to turn a run-of-the-mill court case into a really strong and engaging news story, by persuading both the perpetrator as well as the victim to talk to her. The winner is Marisa Reidy of The Kerryman.

Also nominated in this category: David Looby (Wexford Echo), Joe Leogue (The Corkman), Sarah Horgan (Evening Echo)

NNI Crime & Security Reporter of the Year: Nicola Tallant (Sunday World)

The US entertainer Will Rogers was quoted as saying that, since we don’t appear to be able to put a stop to crime, why not legalise it and tax it out of business? Not a bad suggestion but one that’s unlikely to happen, so another way of stemming crime is to expose those who make it their everyday work. Good journalist does this, and for this award the judges were looking for a journalist who would go beyond the crime statistics, a journalist who has an in depth knowledge of the criminal underworld and makes it squirm under her gaze.

This is what Nicola Tallant excels at every week in the Sunday World and what makes her Crime and Security Journalist of the Year

Also nominated in this category: Paul Williams (The Irish Sun), Eimear Ni Bhraonain (Irish Independent), Niall Donald (Sunday World), John Mooney (The Sunday Times), Gemma O’Doherty (Irish Independent), Alan Sherry (Sunday World)

NNI Scoop of the Year: Michael O’Farrell (Irish Mail on Sunday)

There is one story that stands head and shoulders above all others in the past year, a story any editor or journalist would have loved.

The secret video filmed in Russia of a Quinn family member saying he was prepared to mislead a court was jaw-dropping. This sensational article and footage set the news agenda for days.

So, by a country mile, the award for Scoop of the Year goes to Michael O’Farrell of the Irish Mail on Sunday.

Also nominated in this category: Senan Molony (Irish Daily Mail); Fionnan Sheahan (Irish Independent), Adelina Campos (Irish Sunday Mirror)

NNI Critic of the Year: Eileen Battersby (The Irish Times)

PG Wodehouse did not care for critics. “They come out after dark,” he said. “And they’re up to no good.” But while there will always be tension between artist and critic, few could complain that the entrants in this category were up to no good. Their criticisms were invariably constructive and displayed an understanding of the difficultly of artistic creation, whether the subject was a play, a book or a fine meal. To these vital qualities the winner added impressive knowledge and superb writing skills, which have led John Banville to describe her as “the finest critic we have”. For all this, plus the courage to reject conventional wisdom in favour of her own sounds sense, Eileen Battersby of The Irish Times is a worthy Critic of the Year.

Also nominated in this category: Gemma Tipton (The Irish Times), Liam Fay (The Sunday Times), Tom Doorley (Irish Daily Mail)

NNI Political Journalist of the Year: Miriam Lord (The Irish Times)

For an entry which included riveting commentary, perceptive analysis and stylish writing as ever on major matters political. Never less than forensic in detail, engaging in language, courageous, outspoken and laved with wit, this journalist continues to excel. In particular for the memorable piece advising Micheal Martin and Fianna Fáil to spare us the indignation over Bertie Ahern, and the excellent capture of Michael D’s transition from private citizen to President-elect, this award goes to Miriam Lord of The Irish Times.

Also nominated in this category: June McEnroe (Irish Examiner), Martin Wall (The Irish Times), Eimear Ni Bhraonain (Irish Independent), Cormac McQuinn (Irish Independent).

NNI Business & Economics Journalist of the Year: Ian Kehoe (Sunday Business Post)

The events of the last few years have made villains out of business giants, celebrities of economist and essential reading of the newspaper business pages – who’d have thought we’d see a day when the most gripping takes of secret deals, shady Russians, hostages and fugitives and a very expensive wedding cake with its own air miles, came, note from the review of Liam Neeson’s latest action movie, but from the business section?

All of the journalists on the shortlist – indeed, pretty much all in this tightly contested category – have responded to the broadening of their audience by conveying their knowledge, their insight and their analyses in a manner that is informative, accessible and highly readable, without ever compromising on authority or detail. For his unmatched work in drilling down into the complexities of the Quinn empire, and making it read like a page-turner, the Business and Economics Journalist of the Year is Ian Kehoe of The Sunday Business Post.

Also nominated in this category: Mark Keenan (Irish Independent), Charlie Weston (Irish Independent), Tom Lyons (Sunday Independent), Simon Carswell (The Irish Times), Conor Keane (Irish Examiner)

NNI Commentator of the Year: dermot Bolger (Irish Daily Mail)

Commentators give us an insight into events, people and places. They make us think with their arguments – whether we agree with their point of view or not.

This year’s winner borrows heavily from his personal experiences to provoke thought and make us reflect on what is happening around us.

The commentator of the year is Dermot Bolger of the Irish Daily Mail.

Also nominated in this category: Mary Ellen Synon (Irish Daily Mail), Dearbhail McDonald (Irish Independent), Lara Marlowe (The Irish Times)

NNI Columnist of the Year: Justine McCarthy (The Sunday Times)

This journalist manages to tackle the most difficult subject matter with courage, directness and compassion. This is a writer with the ability to address shaming aspects of Irish life without cynicism, and the ability to provoke discussion with interesting ideas and perspectives. As a columnist this person has gone from strength to strength and is quite simply unmissable each week. This year she reached new heights both with the quality of her writing and scope of her opinion. The Columnist of the Year award for 2012 goes most deservedly to Justine McCarthy of The Sunday Times.

Also nominated in this category: Paddy Murray (Sunday World), Michael Harding (The Irish Times), Fr. Brian Darcy (Sunday World)

NNI Feature Writer of the Year: Philip Nolan (Irish Daily Mail)

In an era of instant, 24/7 news, the role of the feature writer has never been more important. Readers of our newspapers increasingly depend on talented feature writers to lead them beyond the ticker-tape headlines into the heart of the story, providing the sort of informed and authoritative insight that only print journalism can deliver.

This year’s winner of the Feature Writer category is a consummate wordsmith whose sparkling prose and shrewd, perceptive observations make them a true master of their craft.

Our winner possesses an effortless ability to engage, inform and entertain the reading public, not to mention a rare versatility that makes them capable of turning their cultures pen to any subject matter of their choosing.

The Feature Writer of the Year is Philip Nolan of the Irish Daily Mail.

Also nominated in this category: Eimear Ni Bhraonain (Irish Independent), Kathy Sheridan (The Irish Times), Gemma O’Doherty (Irish Independent), Conor Lally (The Irish Times), Catherine Fegan (Irish Daily Mail)

NNI Young Journalist of the Year: Jennifer Bray (Irish Daily Mail)

Journalist at its very best provides a voice to those who have none, shines a light into the darker areas of our society and holds those in power to account.

The journalists who are nominate for Young Journalist of the Year have showcased some of these best qualities and the judges were incredibly impressed with the high standard of work submitted in this category.

If journalists are supposed to provide a voice to those who have none, then who better than a mother-of-three who is fighting the system to get access to a drug that could potentially save her life.

Through a powerful and moving account of their own experience, this journalist shone a light on a dark corner of our modern Ireland – random attacks on innocent people that take place every day on our streets.

The Young Journalist of the Year is Jennifer Bray of the Irish Daily Mail.

Also nominated in this category: Niall O’Connor (Evening Herald), Adelina Campos (Irish Sunday Mirror), Orla Tinsley (The Irish Times), David Sneyd (Irish Mail on Sunday), Sarah Bardon (Irish Daily Mirror)

NNI Newspapers in Education (NiE) Award

Newspapers are often lauded for their ability to act as society’s watchdog but they have other important functions, not least of which is the promotion of literacy. The Newspapers in Education category recognises newspaper supplements and initiatives that encourage young people to read newspapers and help to promote understanding of newspapers’ role in society.

This year’s winning entry highlighted the role that newspapers played in society 100 years ago – and the role they continue to play today. These supplements encouraged people of all ages to read and engage with them. The fact that 10,000 additional copies were sold for use in classrooms is testament to how popular this initiative was.

The award for Newspapers in Education goes to the Irish Independent for Titanic Stories.

Also nominated in this category: TY People by People Newspapers.

NNI Headline of the Year: “Tiocfaidh Ar Lámh (Irish Daily Star)

The perfect headline combines immediacy with depth. It captures a big story in a few short words. The winner in this category is a brilliant example of the art, a clever pun that illuminates a historic moment. It tells us in an instant why Martin McGuinness’s handshake with the Queen really mattered: Tiocfaidh At Lámh by the Irish Daily Star.

Also nominated in this category: Honey We Blew Up The Kids (The Sunday Times); Trunk And Disorderly (The Irish Sun); and 7 Hours And 15 Days (Irish Daily Star)

NNI Showbiz Journalist of the Year: Alexandra Ryan (Irish Mail on Sunday)

For Showbiz Journalist of the Year, the judges were looking for someone with a nose for exclusives who could delve further to get behind the public face of the stars.

This year’s winner demonstrated both these skills with entertainment scoops that took readers behind the scenes to reveal another side to the story.

The winner displayed a talent for getting her celebrity interviewees to open up and reveal the hidden truth behind the public façade.

From exposing the ugly side of the beauty business to getting stars to divulge their inner secrets, this year’s Showbiz Journalist of the Year showed how newspapers can go further to get to the real story.

The nNI Showbiz Journalist of the Year 2012 is Alexandra Ryan of the Irish Mail on Sunday.

Also nominated in this category: Niamh Walsh (Irish Mail on Sunday), Alana Fearon (Irish Daily Mirror); Eoin Murphy (Irish Mail on Sunday)

NNI Best Design & Presentation

In these days of instant communication, the chaff of social networked news, the quantity over the quality, an award like this, in my opinion, becomes ever more important. For the bringing together of great content, fantastic pictures under the creative eye of the brilliant lay-out artist and headline writer is for me an art we lose at our peril.

Death to the template say I – let’s make sure we keep the old skill of powerful presentation. The newspapers that do so, I believe, have a greater chance of surviving the storm, reminding us they were such forces in the land in the first place. It’s actually what makes us different.

The winner of the design award goes to a newspapers which combined confidence with panache to produce brilliant products. One sample had 2 pages on just one news item yet every page was fresh and enticing. There was attitude, colour cohesion and brilliant headline writing throughout. The winner is the Irish Daily Mail.

Also nominated in this category: Sunday World, The Irish Times (The Ticket)

NNI Sports Reporter of the Year: Ewan MacKenna (Irish Examiner)

For most reporters, sports writing becomes a lifelong apprenticeship. For a chosen few, their craft comes as a gift of nature. This year’s winner falls firmly into that category. Acknowledged from an early stage for his unique penmanship and fearlessness in identifying and tackling issues of the day, he has made an effortless transition from Sunday to daily writing by bringing the same compulsive narrative and observational insight to a wide range of subjects. This year’s Sports Reporter of the Year is Ewan MacKenna of the Irish Examiner.

Also nominated in this category: Dion Fanning (Sunday Independent); Martin Breheny (Irish Independent); Malachy Clerkin (The Irish Times); Kieran Cunningham (Irish Daily Star); Philip Quinn (Irish Daily Mail)

NNI Sports Columnist of the Year: Eamonn Sweeney (Sunday Independent)

His is an authoritative voice equally at home commenting on the big stage of the European championships or the more humble surroundings of a GAA county final. The clarity of understanding he brings to complex subjects has gained him a following among both the aficionados and those who stray into the sport section to see what he has on offer on any given Sunday. Above all it is the breadth and depth of knowledge in his weekly columns that places Eamonn Sweeney of the Sunday Independent very much in a class of his own. He is this year’s Sports Columnist of the Year.

Also nominated in this category: Neil Francis (Sunday Independent); Keith Duggan (The Irish Times); Dion Fanning (Sunday Independent); Roy Curtis (Sunday World)

“Overwhelming” total of 603 entries narrowed down to 77 nominations

  • 18 categories including National Journalist of the Year
  • Four new categories for 2012
  • Award for Outstanding Contribution to the Newspapers Industry

The final shortlist has been announced in this year’s National Newspapers of Ireland (NNI) Journalism Awards 2012, with a total of 77 contenders heading into next Thursday’s awards ceremony at Dublin’s Four Seasons Hotel.

This year’s NNI Journalism Awards features 18 categories, with four new awards up for grabs: Headline of the Year, Crime and Security Reporter of the Year, Sports Reporter of the Year and Commentator of the Year. In addition, a special award for Outstanding Contribution to the Newspaper Industry will be presented.

The highlight of next week’s awards ceremony is expected to be the announcement of National Journalist of the Year, which last year went to The Irish Times‘s finance correspondent Simon Carswell. This year’s nominees are Mary Fitzgerald, The Irish Times; Michael O’Farrell, Irish Mail on Sunday; and the editorial team behind the Irish Independent‘s Presidential Election coverage.

A total of 603 inividual entries were submitted as part of the NNI awards, providing this year’s judging panel, under the chairmanship of Micahel Brophy, with a huge amount of work.

“The response this year has been overwhelming and I’d like to thank my fellow jury members who worked so hard and diligently to narrow it down from more than 600 entries to just 77 nominations,” said Mr Brophy. “The standard is once again first class and a testament to the quality and diversity of Irish newspaper journalism.”

NNI Chairman, Matt Dempsey, said: “This awards scheme gives us the opportunity to honour our journalists, those whose work is the main reason that Ireland enjoys one of the highest rates of newspaper readership (80%) in Europe, if not the world.

“Quality journalism is the USP of the newspapers industry, it is why more people than ever before are reading newspapers both in print and online,” Mr Dempsey added. “We’re looking forward to the awards and I wish all the nominees the best of luck.”

The Ombudsman, Emily O’Reilly has been confirmed as guest of honour for the 2012 NNI Journalism Awards, which will take place next Thursday, 25th October.

For further information:

Ann Marie Lenihan
Tel: 01 668 9099 / 086 816 2764

Email: amlenihan@cullencommunications.ie

NNI Journalism Awards 2012 Shortlist in Full

National Journalist of the Year

Michael O’Farrell, Irish Mail on Sunday

Irish Independent Presidential Election Team: Fiach Kelly, Cormac McQuinn, Fionnan Sheahan and Michael Brennan, Irish Independent

Mary Fitzgerald, The Irish Times  

Regional Journalist of the Year

Marisa Rediy, The Kerryman

David Looby, Wexford Echo

Joe Leogue, The Corkman

Sarah Horgan, Evening Echo

Crime & Security Reporter of the Year

Paul Williams, The Irish Sun

Nicola Tallant, Sunday World

Niall Donald, Sunday World

John Mooney, The Sunday Times

Gemma O’Doherty, Irish Independent

Alan Sherry, Sunday World

Eimear Ni Bhraonain, Irish Independent

Scoop of the Year

Senan Molony, Irish Daily Mail

Fionnan Sheehan, Irish Independent

Michael O’Farrell, Irish Mail on Sunday

Adelina Campos, Irish Sunday Mirror

Critic of the Year

Gemma Tipton, The Irish Times

Liam Fay, The Sunday Times

Eileen Battersby, The Irish Times

Tom Doorley, Irish Daily Mail

Political Journalist of the Year

Juno McEnroe, Irish Examiner

Martin Wall, The Irish Times

Eimear Ni Bhraonain, Irish Independent

Cormac McQuinn, Irish Independent

Miriam Lord, The Irish Times

Business & Economics Journalist of the Year

Mark Keenan, Irish Independent

Charlie Weston, Irish Independent

Tom Lyons, Sunday Independent

Simon Carswell, The Irish Times

Conor Keane, Irish Examiner

Ian Kehoe, Sunday Business Post 

Commentator of the Year

Mary Ellen Synon, Irish Daily Mail

Dearbhail McDonald, Irish Independent

Dermot Bolger, Irish Daily Mail

Lara Marlowe, The Irish Times

Columnist of the Year

Paddy Murray, Sunday World

Michael Harding, The Irish Times

Father Brian Darcy, Sunday World

Justine McCarthy, The Sunday Times

Feature Writer of the Year

Philip Nolan, Irish Daily Mail

Eimear Ni Bhraonain, Irish Independent

Kathy Sheridan, The Irish Times

Gemma O’Doherty, Irish Independent

Conor Lally, The Irish Times

Catherine Fegan, Irish Daily Mail

Young Journalist

Jennifer Bray, Irish Daily Mail

Niall O’Connor, Evening Herald

Adelina Campos, Irish Sunday Mirror

Orla Tinsley, The Irish Times

David Sneyd, Irish Mail on Sunday

Sarah Bardon, Irish Daily Mirror

Newspapers in Education

TY People – People Newspapers

Titanic Supplement – Irish Independent

Headline of the Year

“Honey we Blew Up The Kids” – The Sunday Times

“Trunk and Disorderly” – The Irish Sun

“7 Hours and 15 days” – Irish Daily Star

“Tiocfaidh Ar Lamh”  – Irish Daily Star

Sports Reporter of the Year

Dion Fanning, Sunday Independent

Martin Breheny, Irish Independent

Malachy Clerkin, The Irish Times

Kieran Cunningham, Irish Daily Star

Ewan McKenna, Irish Examiner

Philip Quinn, Irish Daily Mail 

Sports Columnist of the Year

Neil Francis, Sunday Independent

Eamonn Sweeney, Sunday Independent

Keith Duggan, The Irish Times

Dion Fanning, Sunday Independent

Roy Curtis, Sunday World

Showbiz Journalist of the Year

Niamh Walsh, Irish Mail on Sunday

Alana Fearon, Irish Daily Mirror

Eoin Murphy, Irish Mail on Sunday

Alexandra Ryan, Irish Mail on Sunday 

Best Design & Presentation

Sunday World

Irish Daily Mail

The Irish Times (The Ticket)

 

Two ads for TG4’s Anamnocht Documentaries bring to life the stories of Irish sports people who made names for themselves off the playing field. The ads were chosen by this month’s judges, Darragh Cafferky of Focus Advertising and Judy O’Broin of Havas Worldwide.

Darragh said: “It offers mystery that requires an answer, Did an 1879 tennis murder interest me? No. Does it now? yes.” Judy commented: “Altogether another sleek print executive served with precision for TG4.”

Thanks to both of our judges.

The team at Publicis included: Kris Clarkin (copywriter), Dan O’Neill (art director), Carol Lambert (creative director) and Stephen Bradshaw (account manager). Rianne Rusthoven at Mediavest planned media.

This ad, plus the others shortlisted, will now move forward to compete for the creative prizes at the NNI Press Ad of the Year Awards. NNI has expanded the awards programme this year to include new industry-specific and media categories. More information can be found here.

The competition for ads published in October will close on November 8th.

Entries can be made through our website.

September shortlist in full

Anamnocht Documentaries. All Will Be Revealed by Publicis Dublin/Mediavest for TG4

Caught in Kinsale by Ogilvy & Mather for Ogilvy & mather

Daily Million by DDFH&B/Starcom for National Lottery

 

Ireland now enjoys one of the highest levels of newsprint recycling anywhere in the world, as the latest annual recycling survey commissioned by the Green Press Partnership (GPP) shows that more than 89% of our newspapers and magazines were recovered and recycled in 2011.

Survey confirms Ireland enjoys one of the highest newspaper/magazine recycling rates

Irish newsprint recycling increases from 28% to current level of 89% in just 10 years

Recycling success due to “positive action by industry and public” says Green Press Partnership

The 2011 survey results, which have been validated by international consultants RPS, show that Ireland’s rate of newsprint recycling has risen from 28% in 2002 to its current level of 89% in just 10 years.

“The Irish press industry has made a huge effort and financial commitment to eliminate waste from the newsprint supply chain,” said Liam Kavanagh, Managing Director of The Irish Times and Chairman of the GPP. “These results are also a tribute to the Irish public, who continue to read and recycled our newspapers and magazines every day of the week,” Mr Kavanagh added.

The GPP survey also showed that the amount of newsprint going into landfill reduced by more than 50% in the past 12 months. “When you consider that as recently as 2002, Ireland was recycling just 28% of its newspring, it shows how much progress we as an industry have made in the area of recycling,” said Enda Buckley, Sustainability Director of National Newspapers of Ireland (NNI). “This is a wonerful environmental success that really confirms Ireland as a global leader in the field of newspring recycling. In recycling, 80%is generally considered to be the  benchmark for excellence, so to ahve gone beyond that, almost to 90% is something we can be very proud of.”

“It’s taken a massive collective effort to get this far and with the help of all the publishers who are involved in the GPP, distributors, retailers and of course the millions of newspaper and magazine readers around Ireland, I’m confident we can maintain these high standards in the coming year,” he added.

For further information please contact Enda Buckley

E: ebuckley@cullencommunications.ie

T: 086 811 2757

Bonfire and MediaCom have won the NNI Press Ad of the Month competition for ads published in NNI newspapers during August. The winning ad was a back page takeover to advertise Universal Pictures’s Bourne Legacy movie.

Bourne Legacy by Bonfire/MediaCom for Universal

Copywriting duties were undertaken by Ian Doherty. Art direction was provided by Aoife McLoughlin. Media was planned by Ann Delaney and Ciara Baker of MediaCom.

The judges of the August competition were Adrian Cosgrove of Owens DDB and Neil Thompson from MEC. Neil commended the ad’s excellent use of what he described as “an iconic space”. NNI would like to thank both of the judges and Martin Wright, the adjudicating chairman, for judging this month’s competition.

The September competition is now underway and we will accept entries until October 4th.

Entry can be completed here.

  • 250 schools, 14,000 students sign up for new national newspaper initiative
  • ‘Press Pass’ launched in conjunction with Department of Education
  • Scheme includes exciting national journalism competition for students
 National Newspapers of Ireland (NNI) has teamed up with the Department of Education to launch ‘Press Pass’, a major initiative for Transition Year students around Ireland. The initiative was launched today by NNI along with Minister for Education, Ruairi Quinn.
The project will see NNI delivering free national and regional newspapers to more than 14,000 students over a two-week period. The newspapers will be read and shared around classrooms, with an accompanying Press Pass workbook designed to give students a better idea of how newspapers operate and how they can be used as an educational resource.
“Almost 70 per cent of 15-18 year olds in Ireland regularly read a newspaper, which puts our teenagers amongst the most avid newspaper readers anywhere in Europe,” said Matt Dempsey, Chairman NNI. “Irish teenagers are already very comfortable with the newspaper medium and we think that bringing them into classrooms is an idea that will really appeal to Transition Year students.”
NNI’s Director of Newspapers in Education (NiE) and Sustainability, Enda Buckley, said: “Reading newspapers is a fantastic way for young people to improve their reading and writing skills, while also developing ‘real life’ knowledge of our society and our world. Many international studies confirm this, including recent studies in Finland (2010, 2007) and Brazil (2009), which found increased improvement in reading achievement levels in children who used the newspaper in class in comparison with those who did not.
“We’re delighted that so many schools have signed up for Press Pass and I’d like to thank the Department of Education for their assistance and advice throughout the planning stages,” Mr Buckley added.
Launching the initiative, Minister for Education Ruairi Quinn said: “We’re very happy to lend our support to NNI’s Press Pass initiative, which is an excellent idea and something that will benefit students on a number of different levels. In particular, the strong yet practical focus on reading and writing should help to improve literacy standards for those students taking part.”
Launch on NNI Press Pass

L to R, Ms Kirsty Quinn, St Mary’s Secondary School, Ballina, Co Mayo, Ms Katie McFadden, Pobalscoil Chloich Cheannfhaola, Falcarragh, Co Donegal, Mr Matt Dempsey, Chairman NNI, Mr Ruairi Quinn TD, Minister for Education and Skills, Mr Sean Bourke, Scoil Mhuire Gan Smal, Blarney, Co Cork and Mr Caonhán Ó’Hógáin from Colaiste Cois Life, Lucan, Co Dublin.

National writing competition

As part of the Press Pass initiative, participating Transition Year classes will receive a free supply of daily, weekly, Sunday and regional newspapers from all the NNI titles. In tandem, they will also receive free Press Pass workbooks with a range of practical examples and exercises to improve their literary skills.
The free workbook delves into the five language types – information, argument, narration, persuasion and aesthetic – that form the basis of the Leaving Certificate English course, as well as giving students practical insights into five key areas of newspaper journalism: news, sport, features, analysis/comment and photojournalism.
In addition to learning more about newspapers and journalism, students will also have the opportunity to enter a national writing competition, with the best work set to be published across all NNI titles in the New Year.
“This is the really exciting part of Press Pass, an opportunity to see one’s work published in some of Ireland’s leading newspapers,” said Mr Dempsey. “I think anyone with an interest in writing and the media is going to love this, and of course for NNI it’s also an opportunity to unearth some of the country’s most talented young writers and budding journalists.”
Press Pass begins in participating schools on Monday, 24 September 2012.
A copy of the Press Pass workbook can be found here.
For further information please contact Enda Buckley
Tel: 0868112757
  • Media agencies account for €53 million of total advertising spend
  • Mindshare out in front as NNI agency league table takes shape
  • “Very strong performance given economic conditions” says NNI
A total of €83.4 million invested in national newspaper advertising during the first six months of 2012. National Newspapers of Ireland (NNI) has today reported. Of that total, media agencie sspent €53m on advertising in NNI titles, with the remaining €30m coming from direct advertisers.
“€83m in ad revenue represents a very strong performance in the first half of 2012 and, considering the second quarter showed an increase on the first quarter, we can be optimistic that there’s even more to come in the second half of the year,” said Frank Cullen, coordinating director of NNI.
“Our first half performance once again underlines the effectiveness of newspaper advertising and the appeal of the press medium to agencies and advertisers alike,” he said. “Every week over 5m newspapers are purchased in Ireland and the people who buys them take the time to notice, read and absorb what’s in their favourite newspaper.”
The figure, which have been verified by all relevant agencies, also showed that Mindshare invested more than €5m in newspaper advertising on behalf of its clients during the period January to June 2012, to remain at No. 1 in the NNI agency league table.
Starcom, now the number two agency, increased its spend by 9 per cent to €4.2m while MediaCom, the number three agency, increased its spend by 14 per cent to €4.1m. The largest increase in monetary terms was recorded by Brindley Advertising, whose spend rose by just over €1m to a total of €3.8m at the end of the firs half of 2012.
The largest percentage increase, meanwhile, was recorded by Maxus Communications, whose spend increased by 48 per cent to €613k, from €415k during the same period in 2011.
NNI Advertising Revenue Jan-June 2012 Jan-June 2011 Diff % Diff
Total Agency 52,973,773 59,548,052 -6,574,279 -11%
Total Direct 30,451,278 32,790,259 -2,338,981 -7%
Grand Total 83,425,051 92,338,311 -8,913,260 -10%
For further information:
Anna Clarke
T: 01 668 9099

Rothco Social has won the NNI Press Ad of the Month July competition, with an ad for ISPCA that asks newspaper readers to “Cut the Cruelty” by spaying strays.

The ad illustrates how, by severing the family line of a feral car, readers can prevent many more generations of strays going hungry and homeless on our streets.

NNI Press Ad of the Month July - Cut the Cruelty by Rothco Social for ISPCA

The team at Rothco Social included Sam Doyle (copywriter), Clayton Homer (art director), Damien Hanley (creative director) and Roisin Field (account manager/media planner).

This month’s competition was judged by Dylan Cotter of Irish International and Cormac O’Shea of Clear Blue Water. In his comments about the winning ad Dylan said: “A simple thought executed in a disciplined and eye-cathing way”. Thanks to both of our judges.

The closing date for entries for ads published in August is September 6th and entry can be made through the NNI Press Ad of the Month website.
The July shortlist in full:
Cut the Cruelty by Rotho Social for ISPCA
Fools by Brand Artillery+Leo Burnett/Mediaworks for Glansnevin
Ted by Bonfire/MediaCom for Universal

– People now spend more time reading their newspapers

– Three out of four 19-24 year olds read newspapers regularly

– Ireland enjoys one of the highest readership levels in Europe

August 10th 2012 – Newspapers have again been confirmed as the go-to medium for people seeking in-depth news and analysis. The Joint National Readership Survey (JNRS 2011/12), which was released today, shows that 1 in 5 of Ireland’s newspaper readers now spends more than 6 hours per week reading their newspapers.

With a further 4 out of 10 people spending more than 3 hours per week reading newspapers, the latest figures provide further evidence that newspaper readers are more attentive and less likely to be distracted than users of other media.

Furthermore, the figures demonstrate that a large quantity of people read newspapers regularly: according to the JNRS almost 8 out of 10 adults (79.8%) are now regular newspaper readers, with 6 out of 10 regularly reading a Sunday newspaper and 1 in 2 adults reading a newspaper on a daily basis.

Newspaper readership amongst young people is also impressive, with almost three-quarters (73.6%) of 19-24 year olds regularly reading a print title. The survey found that 69.4% of 15-18 year olds and 70.5% of 25-34 year olds also regularly read a newspaper.

“These figures show that Irish newspaper readership remains very strong, in spite of factors such as the continuing recession and proliferation of other media,” said Frank Cullen of National Newspapers of Ireland (NNI).

“As an industry I would say we are encouraged but not surprised by the findings of the latest JNRS,” Mr Cullen said. “Newspapers invest more in journalism than any other medium so it’s natural that more people come to us when they are looking for high quality, original news content.

“The figures also suggest that people who actively purchase a newspaper really take the time to read it,” he went on. “Our readers tend to spend quality time with their newspapers; they are relaxed, receptive and much more likely to absorb information – which is hugely important from an advertiser point of view.”

Notes for Editors

Definition of “regular readership”

“Regular readership ” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed looked at a copy of it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the 2 weeks previous and, for each monthly publication, whether or not he/she had looked at a copy during the past month. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simple as “readership”.

About the JNRS

The Joint National Readership Survey is the most definitive and respected benchmark in determining the buying and selling of advertising space in the print media in Ireland. It is Ireland’s largest random probability survey with a sample over 7000. The JNRS contains a wealth of valuable research on readership of newspapers and newspaper magazines, as well as lifestyle statements and information on over 200 product categories. In addition it provides a vast amount of information on demographics and make-up of the population.

For further information please contact:

Anna Clarke

T: 01 668 9099

E: aclarke@cullencommunications.ie

 

As part of a voluntary Producer Responsibility Initiative (PRI) commitment to the environment, National Newspapers of Ireland has pledged to provide advertising space for a Department of the Environment (DOE) press campaign.

The campaign was launched today (18 July 2012) by Mr. Phil Hogan, T.D., Minister for the Environment, Community and Local Government.

Minister Hogan T.D., launches national press campaign in support of environmental protection. (L-R): - Johnny O’Hanlon, RNPAI; David O’Connor, CCMA; Frank Cullen, NNI; Minister Hogan, T.D.,; Matt<br />
Dempsey, NNI; Paddy Matthews, Failte Ireland; Grace Aungier, Magazines Ireland; Cormac MacGearailt,EPA; Enda Buckly, Green Press Partnership.

Minister Hogan T.D., launches national press campaign in support of environmental protection. (L-R): – Johnny O’Hanlon, RNPAI; David O’Connor, CCMA; Frank Cullen, NNI; Minister Hogan, T.D.,; Matt Dempsey, NNI; Paddy Matthews, Failte Ireland; Grace Aungier, Magazines Ireland; Cormac MacGearailt,EPA; Enda Buckly, Green Press Partnership.

“This campaign has been developed by my Department in conjunction with the local authorities, the EPA and Fáilte Ireland and I would like to thank each of the participating agencies for their involvement. In particular, I wish to express my appreciation to the NNI, the NNI L&R, the RNPAI and Magazines Ireland, both for making the advertising space available and for the proactive approach they have adopted with my Department in developing the campaign,” said Minister Hogan, T.D.

Matt Dempsey, Chairman of National Newspapers of Ireland said: “NNI and our Green Press Partners have invested heavily over recent years in transforming our environmental performance, particularly in relation to paper recycling. The national newsprint recycling rate exceeds 80%, one of the highest in the world. To achieve this, the Green Press Partnership has invested heavily in new systems and technology designed to optimise environmental efficiency and have introduced a number of other initiatives including environment standards protocols for the press industry and a ‘wholecopy returns’ scheme operated by newspaper wholesalers.

“NNI and its GPP partners will continue to invest in the industry’s voluntary PRI and we are delighted to provide the advertising space to the Dept of the Environment for this very important campaign,” said Dempsey.

A campaign by Irish International and Carat that draws upon nostalgia for past footballing glories has won the NNI Press Ad of the Month competition for ads published in May. The campaign uses ads from archive issues of the Irish Independent to remember historic moments in Irish football and support Carlsberg’s sponsorship of the Irish football team.

Mark Nutley wrote the copy and Pat Hamill was responsible for art direction. Media planning was provided by Carat.
The judges of the May competition were Ger Roe of Publicis and Andrew Dunn of MediaCom. Ger said: “Nice use of nostalgia to re-engage punters before it all kicks off.” Andrew commented: “With so many brands associated with the Euro finals, this advert uses a combination of genuine local insight and a dose of nostalgia to generate real standout.” We’d like to thank both of the judges for their involvement.
The June competition will accept entries until July 5th. Entries can be made through our dedicated website.

The May shortlist in full:

Carlsberg Nostalgia by Irish International/Carat for Carlsberg (winner)
From Hairdressers to Farms by Boys and Girls/Vizeum for Energia
Unlimited Classified Special by DDFH&B/Vizeum for eMobile
From Dublin to the World by BBH London/ZenithOptimedia for British Airways

An ad by Owens DDB and MediaCom for Volkswagen has won the NNI Press Ad of the Month April competition. Volkswagen Resale Value focuses on the car manufacturer’s brand value.

The ad was selected by this month’s judges, Stephen Quinn of Atomic and Sandra Alvarez of PHD. Stephen said, “Volkswagen is in an incredibly congested market with more value orientated brands snapping at their heels, so focusing on the intangible benefits of the VW marque is pretty smart.”
Sandra commented, “A charming call to action executed in a refreshing way, whilst amplifying Volkswagen’s famous tone.”
The team at Owens DDB included Niamh Fahey (art direction); Roger McGrath (copy); Adrian Cosgrove and Donal O’Dea (creative direction); and Mark Hogan (account director). Sarah Malone at MediaCom planned the media for this ad.
Congratulations to everyone involved and thanks to both of the judges.
The competition for ads published during May will accept entries until June 7th. Entries can be made through our website.

The April shortlist in full:

Volkswagen Resale Value by Owens DDB/MediaCom for Volkswagen (winner)
Please Form An Orderly Queue by Owens DDB/ MediaCom for Volkswagen
World’s First Smart Ad by McCann Creative Communications/MEC for MEC

A curious use of a QR code has piqued the interest of the judges and won NNI Press Ad of the Month March. The winning ad, Curious was created by Boys and Girls, with media planning by Vizeum for Brancott Estate (Irish Distillers Pernod Ricard).

The creative team behind Curious were Anne Fleming (copywriting), Bairbre McGlade (art direction) and Rory Hamilton (creative direction). Media planning was undertaken by Joanna Gorczak of Vizeum.
The judges of the March NNI Press Ad of the Month competition were Maxine Hands of Zenith Optimedia and Cathal O’Flaherty of Javelin.
Maxine said that the ad piqued her curiosity and she commented, “I loved the idea of actually using a QR code as the ad rather than just tagging it on.”
Cathal said: “A nice, fun idea, well executed.”
Thanks to both of our judges.
Curious and all shortlisted ads will now move forward into the annual NNI Press Ad of the Year Awards.
Meanwhile, the competition for April ads is open until May 10th.
The March shortlist in full:
Curious by Boys and Girls/Vizeum for Irish Distillers Pernod Ricard (winner)
Rasai na Gaillimhe – Second Helping by Publicis QMP/Mediavest for TG4
Feis Ceoil by Irish International/Mediavest for Electric Ireland
Break China by Leo Burnett/Core Media for Leo Burnett
Justice Undone by Publicis QMP/Mediavest for TG4
Medusa by Publicis QMP/Mediavest for TG4
Goo Games by Fallon/PHD for Cadbury Creme Egg

New categories in sport, crime reporting and headline-writing, plus expanded judging panel for 2012 awards

This year’s NNI Journalism Awards will feature three new categories, while the success of the inaugural competition in 2011 has prompted NNI to expand its judging panel to deal with what is expected to be an increased volume of entries.

The three new categories are Sports Columnist of the Year, Crime & Security Reporter of the Year and Best Headline of the Year. Their addition brings the total number of categories to 16, including the special award for ‘Contribution to the Industry’.

Announcing the NNI Journalism Awards for 2012, NNI Chairman Matt Dempsey said the response to last year’s awards – the inaugural competition attracted a staggering 550 entries – underlined the healthy state of journalism in Ireland.

“Last year’s awards were a great success and a resounding affirmation of the fact that newspapers invest more in content than any other medium,” said Mr Dempsey. “Quality journalism is the USP of our industry, and it’s the main reason that 4 out of 5 Irish adults regularly read newspapers, with 2 out of 3 of these spending more than three hours a week reading their newspapers. (Source JNRS 2011)

“Last year’s entry also underlined the amazing diversity in journalism today, from investigative reporting in crime, finance and other areas to specialist writing across a range of topics,” Mr Dempsey went on. “We’ve tried to reflect that diversity in the format of our awards, hence the addition of three new categories for 2012.

“At a time when there’s so much news to report, with online access ensuring that more eyes and ears are tuned into newspapers than ever before, it’s fitting that we honour the writers and reporters who help us to understand what is happening in the world,” Mr Dempsey said.

The full list of categories in the 2012 NNI Journalism Awards is:

National Journalist of the Year

Regional Journalist of the Year

Feature Writer of the Year

Columnist / Commentator of the Year

Newspapers in Education Initiative / Supplement

Young Journalist of the Year

Sports Columnist of the Year (new)

Sports Reporter of the Year

Business & Economics Journalist of the Year

Political Journalist of the Year

Showbiz Journalist of the Year

Critic of the Year

Scoop of the Year

Best Design & Presentation

Best Headline of the Year (new)

Crime and Security Reporter of the Year (new)

Special Award – Contribution to Newspaper Industry

The 2012 judging panel is as follows:             

Michael Brophy, Chairman – Chief Executive, Independent News & Media (Northern Ireland)

PJ Cunningham – former Deputy Editor, Sunday Tribune and Evening Herald

Noirin Hegarty – Editor, independent.ie

Michael Denieffe – Group Managing Editor, Independent Newspapers (Ireland)

Aine Hegarty – Deputy News Editor, Irish Mirror

James Laffey – Editor, Western People

Michael McNiffe – Editor, the Irish Sun and Sun in Northern Ireland

Fintan O’Toole – Assistant Editor and Columnist, The Irish Times

Brenda Power – Columnist, Irish Daily Mail and The Sunday Times

Tim Vaughan – Editor, The Irish Examiner

Michael Wolsey – Editorial Director, CNS

Danny Smyth – Senior Deputy Editor, The Star

Mairead Lavery – Editor, Irish Country Living

Articles first published in an NNI title between 1 September 2011 and 31 August 2012 are eligible for entry.  Entries will open via the website on 1 May 2012 and close on 14th September 2012.

Full details on the categories and how to enter are available at www.newsbrandsireland.ie/journalismawards   /   Twitter: @journoawards

For further information: Ann Marie Lenihan 01 668 9099

E: amlenihan@cullencommunications.ie

Irish International and Carat have won the NNI Press Ad of the Month February competition with an ad for Guinness called Rugby Pass.

Bernie Martin was responsible for copywriting and art direction duties were fulfilled by Paddy Geraghty. Meanwhile, Ian McGrath of Carat planned media for this ad.
Our judges this month were Paudge Donaghy of DDFH&B and Ken Nolan of Mindshare. Speaking about Rugby Pass, Donaghy said: “Good print ads are simple really.” Ken Nolan said: “Simple, effective and clever. An instantly engaging execution that makes best use of the format.”
There was one additional ad shortlisted this month, Audi A1 Sportsback by Cawley Nea TBWA/MediaCom for Audi.
The March NNI Press Ad of the Month competition is now open for entries and this competition will close on April 5th.

The 2011 NNI Press Ad of the Year awards took place this evening at Dublin’s Four Seasons Hotel, with the overall prize going to a campaign for Slimsticks entitled ‘Kill Your Cravings’. The winning ads were created by the Boys and Girls agency, in association with media partner Mediavest.

This year’s awards were judged by Neil Dawson, Executive Creative Director of BETC (London), who described the winning Slimsticks campaign as “genuinely insightful, a really fun way of addressing the issue”. The colourful ads show a series of sugary snacks and sweets that have been ‘killed’ by the Slimsticks weight-loss products.

“Ads for slimming products are a well trodden path, there’s been a multitude of them,” said Mr Dawson, himself one of the most decorated advertising creatives in the industry. “However, I haven’t seen ones like these before. This is a really fun way of addressing the issue while keeping it relevant.

“The ‘Kill Your Cravings’ campaign is a clean, simple, engaging idea that made me laugh out loud,” he said. “The agency has come up with something very new here and for that they get the top prize.”

Two-in-a-row for Ogilvy, Publicis QMP

The NNI Best Copywriting and NNI Best Art Direction categories were notable in producing second consecutive awards for Ogilvy & Mather – who led the way in 2011 with four monthly winners – and last year’s overall winning agency, Publicis QMP.

In this year’s Best Copywriting category, an ad for TV3 created by Ogilvy & Mather caught the eye of self-confessed history buff Neil Dawson. ‘Family Home’ tells the remarkable story of a house on Henrietta Street in Dublin, which in 1911 was home to 19 poverty-stricken families and no fewer than 104 people.

“I thought this ad was really well written with some quite extraordinary facts aboutDublin in the old days,” said Neil Dawson. “I love the construct of the ad, the way the numbers go out and then come back and tie the thing up. Very emotively written, it’s an ad that’s really worth reading. Very poetic.”

The 2011 award for NNI Best Art Direction, as last year, went to Publicis QMP for an eye-catching series of ads on behalf of TG4 entitled ‘Scéalta Átha Cliath’. The campaign features teaser-style images associated with some of Dublin’s most iconic characters including Molly Malone, Ivan Beshoff and Bang Bang Dudley with the tagline “Cad é an scéal?”.

Commenting on the Publicis QMP campaign, Neil Dawson said: “These ads are great to look at. They give a real taster for three different stories and an aspect ofDublin that not many people know about. They’re well done, lots of nice typography to suit each one, with a nice campaign feel.”

This year’s prize for NNI Best Local & Regional ad, meanwhile, went to Irish International for an ad on behalf of the Road Safety Authority highlighting the danger of driving under the influence of cannabis. The ad, simply entitled ‘Cannabis’ was described by Neil Dawson as “a simple but alarming visual that graphically demonstrates how drugs can impair your ability to drive.”

In addition to the main category winners, judge Neil Dawson also awarded a distinction of Highly Commended to a total of 13 finalists.

“Bright and unexpected” work

“It was a very interesting competition to judge and a lot of the work was really bright and unexpected. Some of it even made me laugh out loud, which doesn’t happen all that often,” said Mr Dawson.

“There is still something special that the printed media has over TV,” he went on. “It’s still a tougher challenge. Creating an ad, you have to start with the mindset that nobody in the world cares. If you assume that anyone does care, you can end up making assumptions. Those assumptions could mean you lose the reader. It’s also about trying to be reductive, making sure you don’t have anything in there that doesn’t need to be there.”

Intellectually engaging, aesthetically pleasing ads

The press advertising theme was taken up by NNI Chairman, Matt Dempsey, who hailed the winning ads and congratulated their creators.

“It’s important that your clients see and understand what newspapers can deliver in advertising terms,” said Mr Dempsey, addressing the audience of agency chiefs and creatives at the Four Seasons. “The work on show tonight is a perfect example of what can be achieved through the press medium: ads that are intellectually engaging and aesthetically appealing; advertising with an intelligent smile.

“We provide the canvas for these ads and, as the latest JNRS shows, we also deliver the audience,” Mr Dempsey went on. “4 out of 5 Irish adults are still regular newspaper readers while 2 out of 3 of our readers spend more than three hours a week reading their newspapers.

“Those three hours are generally put aside for the purpose of reading,” he said. “It’s quiet time in which a person is relaxed, receptive and immersed in the environment of their newspaper. In other words, perfect conditions for good advertising to have its effect.”

Mr Dempsey added that the latest JNRS shows that newspapers’ overall reach is extending, chiefly as a result of online and e-newspaper availability. “There’s a simple reason for that – content,” he said. “When it comes to original, quality journalism, newspapers will always lead, and others will follow.”

For more information please contact Ann Marie Lenihan Tel: 086 816 2764 / 01 668 9099

McCann Erickson have won the first NNI Press Ad of the Month competition for 2012. Their ad, The Lucky One for the Health and Safety Authority (HSA) draws attention to the deaths and injuries that occur on farms in Ireland.

Emma Sharkey wrote the copy. Ray Swan was responsible for art direction and Shay Madden was the creative director. Media planning was handled by Ciara Ni Mhurchu of Clear Blue Water.
Laurence O’Byrne of Ogilvy & Mather and Mary Murray of OMD were the judges for the January competition. Laurence said: “The use of black and white photography and negative space made this ad stand out as the strongest piece of print this month.”
Mary said: “This execution is highly provocative. You want to look, but you can’t! A very memorable ad, made stronger for it being a real farmer.”
This ad, plus all ads shortlisted from the January competition will progress to the NNI Press Ad of the Year 2012 competition, which will be held in spring 2013.
The February NNI Press Ad of the Month competition close on March 8th. Entries can be made through our website.

The January shortlist in full:

The Lucky One by McCann Erickson/Clear Blue Water for the Health & Safety Authority (HSA)
Egg Box Palette by Irish International/Mindshare for Today FM
Happy New Year by Leo Burnett/Clear Blue Water for the GAA
Londis Come Dine With Me by DDFH&B/Mindshare for Londis

The National Newspapers of Ireland has appointed Matt Dempsey as Chairman. He succeeds Paul Cooke, former MD of the Star Newspaper.

Mr. Dempsey is Editor of the Irish Farmers Journal and is also Chief Executive of the Agricultural Trust, publishers of the Irish Farmers Journal and The Irish Field.
A graduate in Agricultural Science from UCD, he has been awarded an Honorary Degree of Doctor of Science from UCD and was recently conferred with an Honorary Doctorate (DLitt) from Harper Adams University in recognition of his leading role in agricultural journalism.
Commenting on his appointment, Mr Dempsey said, “One of the essentials for a vibrant democracy is a press with the capacity and recources to compile, analyse and present unique editorial material that meets the needs and aspirations of its citizens.
“The national newspapers of Ireland have played a pivotal role in national life as well as providing employment for thousands. I look forward to working with my fellow publishers in further developing the Irish newspaper industry through investment in quality journalism and timely delivery across the range of channels now available.”
  • More than 4 out of 5 adults are regular newspaper readers
  • Newspaper magazines attract new readers and grow across the market
  • Readership among young people (19-24) remains buoyant
Newspapers remain a vital and relevant part of Irish society, with more than 80% of adults in Ireland regularly reading a national newspaper. The latest Joint National Readership Survey (JNRS) for 2011 shows that newspapers continue to be sought out by the majority of the population as a source of information, education and entertainment.
“Newspaper publishing is all about original content; we place a very high value on quality, original journalism and I think the latest JNRS shows that most people in Ireland do as well,” said Frank Cullen, coordinating director of National Newspapers of Ireland (NNI).
“In spite of our economic problems, Irish readers have remained remarkably loyal to their favourite newspapers and this is down primarily to the quality of news coverage, analysis and other reporting that you can only find in a newspaper,” Mr Cullen said. “Good journalism is the reason people buy newspapers, and that will not change.”
One of the more interesting trends identified by the latest JNRS is the growing popularity of newspaper magazines, which are increasingly seen as representing good value for money.
“Newspapers have invested heavily in the technology required to publish a range of specialist magazines and supplements, and they have become a central part of the newspaper offering,” said Frank Cullen. “Customers love them because they deliver loads of additional content at no extra cost; exactly what people are looking for in these tough times.”
In spite of our economic difficulties, the JNRS shows that newspaper readership remains steady across the spectrum of demographics. While readership levels for adults are highest amongst those working full time (82%), this figure dips only slightly (80%) amongst those who are not working.
In addition, readership among younger groups remains strong, with almost 80% of 19-24 year olds and more than 70% of 25-34 year olds reading a newspaper on a regular basis. Amongst the student population, almost 76% regularly read a newspaper.
“We’re very encouraged by our readership profile among younger people,” says NNI’s Frank Cullen, “it’s one of the first statistics I look for when the JNRS is published, and once again it’s very pleasing to see that newspapers have maintained their popularity and relevance, even among today’s digital generation.”

The latest JNRS also shows that:

Investors read newspapers: 90% of people who own stocks and shares read a newspaper regularly
Mortgage holders read newspapers: 86% of mortgage holders read a newspaper regularly
Car buyers read newspapers: Almost 85% of those who plan to buy a car within the next 12 months read a newspaper regularly
Job seekers read newspapers: 76% of those who plan to change jobs within the next 12 months read a newspaper regularly
Farmers read newspapers: 96% of farmers read a newspaper regularly
Sports enthusiasts read newspapers: 86% of people who attend sports events monthly read a newspaper regularly
Travel enthusiasts read newspapers: 86% of people who stayed in a hotel last year read a newspaper regularly
Internet users read newspapers: 80% of people with access to the Internet in their home read a newspaper regularly
Newspaper readers spend time with their newspaper: Half of all newspaper readers spend over 3 hours every week reading their newspaper

National Newspaper of Ireland (NNI) welcomes the publication today of the National Substance Misuse Steering Group’s report and the Group’s endorsement of the effective operation of the existing codes governing alcohol advertising in the print media.

In 2008, NNI met with the Department of Health to discuss how best to limit the misuse of alcohol by young people. NNI agreed to abide by a strict Code of Practice for alcohol advertising in the print media and this has been operating very effectively since then. Adherance and compliance with the code is monitored by the Alcohol Marketing Communications Monitoring Body (AMCMB) and our members have fully co-operated with AMCMB.
The NSMSG has today recognised the effective operation of these codes in its recommednation for the print media and NNI welcomes this endorsement.
NNI previously recommended that the power and reach of newspapers be used by NSMSG to communicate its message and highlight the dangers of alcohol misuse. With 82% of the adult population, 75% of all students and 77% of 15-24 year olds regularly reading a newspaper, the medium is very well placed to facilitate public debate and encourage a cultural change in the way alcohol abuse is viewed in Irish society.

Ogilvy and ISPCC have won their third NNI Press Ad of the Month competition for ads published in 2011. The successful pairing won the last competition of the year with Silent Night, A Christmas Story, an ad that capture the reader’s attention with a dark Christmas story.

The creative team were Des Kavanagh (copy), Laurence O’Byrne (art) and Colin Nimick (creative direction).
Our judges for the December 2011 competition were Fiona Field (Mediaworks) and Adrian Fitz-Simon (Chemistry). Fiona said, “This ad was heartbreaking to read and very powerful in that it really highlighted how different some children’s Christmas can be. This ad demonstrated how well written copy can really cut through and the impact of print as a medium.”
Adrian said, “Another bold piece of work from Ogilvy for ISPCC. This ad lures the reader in with an intriguing story, which appears at first to have all the hallmarks of a pleasant Christmas tale, but then takes a turn in the middle.”
This ad and the shortlisted ad will move forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London). We’ll be celebrating the best of press advertising on March 8th at Dublin’s Four Seasons Hotel. We’re looking forward to seeing all the monthly winners and others there!
In all the excitement about the NNI Press Ad of the Year 2011, don’t forget the 2012 competition. The January 2012 competition is open for entries now.
Upload your ads here we’ll do the rest!
Closing date for the January competition is February 9th.

Shortlist December 2011

Silent Night, a Christmas Story by Ogilvy/Mindshare for ISPCC
Christmas Post-it, Last Posting Dates by Javelin/Starcom for An Post

Aengus Fanning was a giant of an editor; a consummate newspaperman whose love of journalism and of the printed word underpinned his phenomenally successful stewardship of the Sunday Independent.

Newspapers were in the family, and journalism was in Aengus’s blood. He had a marvellous, unerring instinct for a story and a fearless conviction that the public – his beloved readers – had the right to be informed.
He always described himself to me as a ‘commercial editor’ and it’s true, he had an innate understanding of the business side of a newspaper. He took a fanatical interest in the vital statistics of circulation and readership, revelling in particular in the Sunday Independent‘s million-plus readership during his time at the helm.
On a personal level, it was impossible not to warm to Aengus Fanning. He had that rare ability to light up a room when he walked in, exuding charm and charisma, and his many and varied interests – music, sport, story-telling – made him the most wonderful company.
Aengus will be missed by colleague and competitor alike; he was one of a kind and Irish journalism may never see his like again.
Our thoughts on this sad day are with Aengus’s wife Anne and their three sons, Dion, Evan and Stephen.
Frank Cullen
National Newspapers of Ireland (NNI)

Javelin’s Preventable Deaths for Unicef has won the NNI Press Ad of the Month competition for November. The campaign launched Unicef’s Just One Appeal, which asked people to donate one euro each to help prevent deaths in the developing world.

This marks Javelin’s first win in the NNI Press Ad of the Month competitions for ads published in 2011.
Copywriting duties were performed by Gai Griffin and Niall Carey. Jason Morgan and Cathal O’Flaherty shared art direction. Media planning was provided by Chris Nolan and Ken Reddin at Carat. Congratulations to the teams involved.
Judge Dearbhla O’Boyle commented: “This is a highly impactful idea that conveys the importance of this appeal through engaging the reader in ‘real life’ scenarios.”
Martin Wright, adjudicating chairman of the judging panel said: “Preventable Deathsis a really powerful ad. Listing off all those who died is a great way to reinvent the deaths column.”
He commended the advert for making “the familiar unfamiliar”, saying, “That’s creativity!”
Thank you to our judging panel, Martin, Dearbhla and Eoghan Nolan for taking the time to review this month’s crop of ads.
Preventable Deaths, plus all shortlisted ads will go forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London) and will conclude at the awards ceremony on March 8 2012.

Shortlist November 2011

Preventable Deaths by Javelin/Carat for Unicef
Scealta Atha Cliath by Publicis QMP/Mediavest for TG4
Tiger by Publicis QMP/Mindshare for Tiger
Skoda Murphys by OwensDDB for Skoda Ireland
Skoda President by OwensDDB for Skoda Ireland
Stimulate Both Sides of the Brain by DDFH&B/Mindshare for DCU

Ogilvy and ISPCC won the NNI Press Ad competition in May with Hand and they’ve done it again in the October competition.

Happy Halloween by Ogilvy for ISPCC is the winner of the October NNI Press Ad of the Month competition.

Des Kavanagh wrote the copy for Happy Halloween. Laurence O’Byrne provided art direction and Colin Nimick was in charge of creative direction. Media planning was undertaken by Ken Nolan of Mindshare.
This is Ogilvy and ISPCC’s third ad to be shortlisted for the NNI Press Ad of the Year Awards. They attained a further place on the shortlist in May, with ISPCC Manifesto.
This month’s competition was judged by Martin Cowman of Cawley Nea/TBWA and Jill Downey of Starcom. Martin described Happy Halloween as “Simple and powerful,” and said: “The image emerging from shadow underlines the ominous nature of the problem.”
Jill said: “This picture speaks for itself and is such a striking visual and important message that it gets my number 1 vote.”
Happy Halloween, plus all shortlisted ads will move forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London). There are two more monthly competitions this year, which offer advertising agencies the opportunity to gain eligibility to the NNI Press Ad of the Year competition.
The closing date for the November competition is December 9th and the closing date for the December competition is January 13th 2012.
Entries should be made through the dedicated website.
The NNI Press Ad of the Year Awards will take place on March 8th 2012 in Dublin’s Four Season’s Hotel.

Shortlist October 2011

‘Happy Halloween’ by Ogilvy/Mindshare for ISPCC (Winner)
‘Day Off School’ by Owens DDB for Skoda
‘Pumpkin’ by Young Euro/Carat for MyHome.ie
‘Protest’ by Kick Communications/GT Media for Seven Seas Active 55
‘Paulaner Oktoberfest’ by Ground 4D/Mindshare for Heineken (Paulaner)
‘We’ll Bring Our Expertise to Yours’ by Irish International/Carat for Bank of Ireland

September is a great month for Jack Daniel’s and Iris. Not only has the whiskey brand claimed the entire month of September to celebrate Mr Jack’s Birthday, Mr Jack’s Birthday Bottle by Iris has won the NNI Press Ad of the Month competition for September.

Leigh Wallace and Jon Smith wrote the words. Neal Horrigan and Kevin Howes were responsible for creative direction and Jonathan Harper took care of design. Media planning duties were undertaken by Universal McCann, specifically by Dion Magee.

The ad was chosen by judges, Paul Farrell, managing director of Initiative and Rory Hamilton, creative partner at Boys and Girls.

Paul said: “A very good concept, engaging visual, which can convey the message effectively in the medium of print.”

Rory commented: “Well written long copy, solid art direction and typography.”

Thanks to both of our judges!

Mr Jack’s Birthday Bottle, plus all shortlisted ads will go forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner, Neil Dawson of BETC London.

There are three more monthly competitions this year, so book your place in the annual competition by entering (and getting shortlisted).

Entries should be made through the website choose your best ads and get involved!

Closing date for the October competition is 18 November 2011.

Shortlist September 2011

Mr Jack’s Birthday Bottle (winner) by Iris/Universal McCann for Jack Daniel’s

16 Years of Thirst End Here by Ogilvy/Mindshare for Deep RiverRock

Make-Up by DDFH&B/Starcom for National Lottery

Sparkhead by Irish International/Mediavest for ESB Electric Ireland

Brand Relaunch by Young Euro RSCG for MyHome.ie

Wake Up and Smell the Cola by Irish International/Zenith Optimedia for Pepsi Max/PepsiCo

Rugby World Cup Coverage by Cawley-nea TBWA for RTE

www.newsbrandsireland.ie/pressadofthemonth

www.facebook.com/nnipressad

  • Minister for Communications, Energy & Natural Resources presents the inaugural NNI Journalism Awards
  • 13 national and regional journalists honoured at the inaugural NNI Journalism Awards
  • Design award goes to Irish ExaminerPeople Newspapers (Wexford) scoops Newspapers in Education award
  • Special award for Outstanding Contribution to the Newspaper Industry goes to ex-Irish Times editor Geraldine Kennedy
The inaugural NNI (National Newspaper of Ireland) Journalism Awards took place in Dublin’s Four Season’s Hotel this afternoon. The cream of Ireland’s newspaper industry were on hand to see Simon Carswell, financial correspondent for The Irish Times crowned NNI National Journalist of the Year 2011.
Mr Carswell was nominated for a series of reports on the financial crisis, including an exclusive interview with former Anglo chief David Drumm and an article about how the bank guarantee came into place. He was presented with his award by Paul Cooke, Chairman of National Newspaper of Ireland, and Michael Brophy, Chairman of the NNI Journalism Awards judging panel.
“Many distinguished journalists have led their readers through the financial turmoil, which has followed since the morning of September 30th 2008, but none more so that our National Journalist of the Year,” said Mr Brophy.
“He has brought us inside the very rooms where the banking deal was finally hammered out and has, since then, produced an extraordinary body of work, which has helped to inform a disbelieving public,” Mr Brophy added. “He has helped us understand why things have happened in the way the way they have happened. The NNI Journalist of the Year 2011 is Simon Carswell of The Irish Times.”

List Of Winners

National Journalist of the Year was one of 13 journalistic awards presented across a range of categories, with the full list of winners as follows:
National Journalist of the Year – Simon Carswell (The Irish Times)
Regional Journalist of the Year – Colette Browne (Wexford Echo)
Young Journalist of the Year – Fiach Kelly (Irish Independent)
Best Design & Presentation award – Irish Examiner
Feature Writer of the Year – Kathy Sheridan (The Irish Times)
Business & Economics Journalist of the Year – Tom Lyons & Brian Carey (The Sunday Times)
Political Journalist of the Year – Miriam Lord (The Irish Times)
‘Scoop’ of the Year – Senan Molony (Irish Daily Mail – for ‘Healey Rae’)
Columnist/Commentator of the Year – Martina Devlin (Irish Independent)
Critic of the Year – Patrick Freyne (Evening Herald/Sunday Tribune)
Sports Journalist of the Year – Kieran Shannon (Irish Examiner/Sunday Tribune)
Showbiz Story of the Year – Jennifer O’Brien (Irish Sun)
Newspapers in Education (NiE) award – People Newspapers ‘Transition Year Project’

Ireland’s leading national & regional journalists shortlisted for awards in 13 categories including National Journalist of the Year

National Newspapers of Ireland (NNI) has unveiled a shortlist of 48 contenders ahead of the 2011 NNI Journalism Awards – the first of their kind – which take place in Dublin next Thursday (27 October).

Awards will be presented in 13 categories including Feature Writer of the Year, Critic of the Year, Best Design & Presentation, Newspapers in Education (NiE), Regional Journalist of the Year and Scoop of the Year, with the highlight of the awards expected to be the announcement of National Journalist of the Year.

There will also be a special award presented in recognition of ‘Outstanding Contribution to the Newspaper Industry’.

Announcing the shortlist, the Chairman of the NNI judging paneI, Mr Michael Brophy, said the standard of entry reflected newspapers’ commitment to, and investment in, top quality journalism.

Quality, depth and breadth of entries

“The judging panel was hugely impressed, not just by the quality but also the depth and breadth of entries submitted,” Mr Brophy said.

“It brought home that newspaper journalism is not just about ‘the news’ – it’s about investigative reporting, comment and analysis, specialist writing on a diverse range of topics,” Mr Brophy went on. “Newspapers invest more in journalism than any other medium and these Awards are a validation of that investment; when it comes to outstanding writing and reporting, no other medium can even come close.”

“Industry founded on great journalism”

The Chairman of NNI, Mr Paul Cooke, meanwhile, said the Awards were an opportunity for the Irish newspaper industry to put aside competitive differences for a day and stand together in celebration of great journalism.

“Unveiling the shortlist today really brings the Awards to life, it makes it all very real and I think it’s going to be a momentous day for the Irish newspaper industry,” said Mr Cooke.

“Our industry was founded on great journalism; it is the main reason that almost 3 million Irish people seek out and buy their favourite newspaper,” Mr Cooke said. “Next Thursday is an opportunity for all our newspaper titles to forget about the commercial side of the business for a day and say ‘this is what we’re about, this is what makes us unique’”.

Simon Kelner confirmed as guest speaker

Guest of honour at next week’s NNI Journalism Awards will be the Minister for Communications, Pat Rabbitte, while Simon Kelner, former editor of the London Independent and one of the most influential newspaper editors of the past decade, has been confirmed as guest speaker.

Kelner, who was twice voted the UK’s ‘Editor of the Year’ while at the Independent, is widely credited with a number of ground-breaking innovations including turning the newspaper from a broadsheet to a compact format (a move since copied by 55 newspapers around the world) and introducing poster-style front pages that coined the term ‘viewspaper’.

“It’s a great honour to have someone of Simon Kelner’s standing as our guest speaker and I know he has generated a huge amount of interest in the Awards,” said Paul Cooke. “We also have the cream of Ireland’s ‘fourth estate’ on hand so it should be a fantastic day.”

For further information: Ann Marie Lenihan Tel: 01 668 9099 / 086 816 2764, Email: amlenihan@cullencommunications.ie

www.newsbrandsireland.ie/journalismawards

NNI Journalism Awards 2011 – Shortlist

NNI National Journalist of the Year

Noel Baker, Irish Examiner

Simon Carswell, The Irish Times

Irish Independent Wikileaks Team, Irish Independent

Michael O’Farrell, Irish Mail on Sunday

Jason O’Toole, Irish Daily Mail

Mary Raftery, The Irish Times

NNI Regional Journalist of the Year

Colette Browne, Wexford Echo

Alison Comyn, Drogheda Independent

Kieran Dineen, Evening Echo

Maria Pepper, Wexford People

NNI Feature Writer of the Year

Rosita Boland, The Irish Times

David Diebold, Evening Herald

Patrice Harrington, Irish Daily Mail

Donal MacIntyre, Sunday World

Justine McCarthy, The Sunday Times

Kathy Sheridan, The Irish Times

NNI Columnist/Commentator of the Year

Martina Devlin, Irish Independent

Paul Drury, Irish Daily Mail

Paul Howard, The Irish Times

Declan Lynch, Sunday Independent

NNI Critic of the Year

Eileen Battersby, The Irish Times

Peter Crawley, The Irish Times

Liam Fay, The Sunday Times

Patrick Freyne, Evening Herald / Sunday Tribune

NNI ‘Scoop’ of the Year

Jim Gallagher, Sunday World (English Mansion)

Rachel Kane, Irish Daily Star (Kangaroo)

Senan Molony, Irish Daily Mail (Healey Rae)

Nicola Tallant, Sunday World (Muppets)

NNI Young Journalist of the Year

Fiach Kelly, Irish Independent

Niall O’Connor, Evening Herald

Eithne Shortall, The Sunday Times

Orla Tinsley, The Irish Times

NNI Political Journalist of the Year

Niamh Connolly, The Sunday Business Post

Shaun Connolly, Irish Examiner

Miriam Lord, The Irish Times

Anne Marie Walsh, Irish Independent

NNI Business & Economics Journalist of the Year

Kathleen Barrington, The Sunday Business Post

Richard Curran, The Sunday Business Post

Tom Lyons/Brian Carey, The Sunday Times

Dan White, Evening Herald

NNI Sports Journalist of the Year

Miguel Delaney, Sunday Tribune

Neil Francis, Evening Herald

Kieran Shannon, Irish Examiner / Sunday Tribune

Eamonn Sweeney, Sunday Independent

NNI Showbiz Story of the Year

Samuel Hamilton, Irish Daily Mirror

Eugene Masterson, Sunday World

Gary Meneely, Irish Sun

Jennifer O’Brien, Irish Sun

Irish International has landed the top spot in the August NNI Press Ad of the Month competition, with Helipad for Diageo Guinness.

Congratulations to all the team at Irish International. Tanya English was the account director, James Moore was the account manager and Ian McGrath at Carat was the media planner.

This month’s entries were judged by Sean Hynes of Bonfire and Pete Evans of Brindley Advertising.
Speaking about Helipad, Sean Hynes said: “Really nice idea. Requires a small degree of involvement from the reader, which is always a good thing. But it’s a simple idea and the picture does all the work (as it does in all great press ads). Nice illustration too. Normally, for a concept such as this I would prefer a photographic approach to emphasise the play with reality, but in this case the illustration worked really well and helped to simplify the execution.”
Helipad and all shortlisted ads will go forward to the NNI Press Ad of the Year competition, when twice Cannes Grand Prix winner, Neil Dawson will pick the winners in best copywriting, best art direction and the overall winner, the Grand Prix.
The closing date for entries to the September competition is October 14 and the closing date for the October competition is November 18.
Entries should be made through our website.
Shortlist
Family Home by Ogilvy Dublin for TV3
Kill Your Cravings by Boys and Girls for Slimsticks
Edward: Head of Freedom by Chemistry for eMobile
More Rugby Than Ever Before by Publicis QMP for TG4
Peckish Cat by Leo Burnett for Westland
Positive Options by Rothco for HSE Crisis Pregnancy Agency
Helipad by Irish International for Diageo – Guinness (Winner)
See the shortlisted ads on our facebook page.

National Newspapers of Ireland is delighted to announce that Neil Dawson, Executive Creative Director of BETC London, will be the international judge for the NNI Press Ad of the Year Awards 2011.

Neil is no stranger to advertising awards. Before he launched BETC London, Neil was Worldwide Chief Creative Officer on the Philips account at DDB, where he won back-to-back Cannes Grand Prix for Carousel and Parallel Lines.
However, Cannes was not Neil’s first taste of awards success. He is the man responsible for the much-lauded VW Surprisingly Ordinary Prices print campaign. One ad within this campaign, Wedding, is the most awarded print ad ever, according to the Gunn report.
Paul Cooke, Chairman of NNI said, “Neil is well placed to judge which ads stand out and deserve to be honoured with an NNI Press Ad of the Year Award for 2011. We have already received some fantastic entries and have presented NNI Press Ad of the Month awards to some of the most creative, thought provoking and effective print ads to be created in Ireland this year. These ads, plus those shortlisted each month, will go forward into the NNI Press Ad of the Year competition, from which Neil will select the winners in best copywriting, best art direction as well as the overall winner, the Grand Prix.”
There is still plenty of time for ad agencies and clients alike to make their mark upon the awards. The closing date for entries to the September competition is October 14 and the closing date for the October competition is November 18. Competitions will also be held for ads published in NNI titles in November and December. Entries should be made through the NNI Press Ad of the Month website www.newsbrandsireland.ie/pressadofthemonth/
For further information
Anna Clarke
Tel: 01 668 9099

Simon Kelner, former editor of the London Independent and one of the most colourful and high-profile newspaper editors of the past decade, has been confirmed as guest speaker for the inaugural NNI Journalism Awards on 27 October.

Kelner (53) took over as editor of The Independent in 1998, where he remained – as editor, editor-in-chief and briefly as managing director – until this summer.

His leadership was characterised by a number of ground-breaking innovations: turning the newspaper from a broadsheet into a compact format (a move since copied by 55 newspaper titles around the world); introducing single issue, poster-style front pages that coined the term “viewspaper”; and launching The Independent‘s sister title i.

His 13 years at The Independent yielded two Editor of the Year awards (2004, 2010) as well as a host of other accolades including Newspaper of the Year, Media Achiever of the Year, Marketeer of the Year and the ‘Editorial Intelligence Comment Award’ last year.

During a stellar career, Kelner has held a number of other positions including editor of The Sunday Correspondent, sports editor of The Observer Magazine and editor of The Mail of Sunday supplement ‘Night & Day’.

In 2008, he was awarded an Honorary Doctorate by the University of Bolton.

“We are thrilled that Simon Kelner has accepted our invitation to speak at the inaugural NNI Journalism Awards,” said NNI Chairman, Paul Cooke. “He is one of the most successful and talked-about editors of his generation and some of the bold decisions he took at The Independent have actually shaped today’s newspaper landscape.

“This is NNI’s first journalism awards initiative and it’s fitting that an editor of Simon Kelner’s stature will be there when we honour this country’s finest writers, critics and commentators,” Mr Cooke said. “I’m sure he will have some very interesting things to say about the past, present and future of our industry.”

For further information: 

Tel: Ann Marie Lenihan 01 6689099

Email: amlenihan@cullencommunications.ie

Note for editors: The closing date for entries to the NNI Journalism Awards was 16 September 2011. Further information at www.newsbrandsireland.ie/journalismawards

Incredible Shrinking Quote, an ad for FBD Insurance has won the NNI Press Ad of the Month for July. The advert was created by Publicis QMP and media planning was undertaken by Carat.

Sally O’Sullivan was art director for Incredible Shrinking Quote. Copywriting duties were shared by Darragh Carey and Ronan Nulty. Client services were provided by Sally Ryan and Sheena Denneny.

This advert was chosen by Conor Kennedy, Creative Director of Javelin Group and Graham Taylor, Chief Executive of GT Media. Conor described the ad as: “Quirky, cheerful, impactful in a sector not known for charming originality, well disguised raw knuckle hard-sell of the old school.”

Jury chairman, Martin Wright, said: “A charming, well written, well crafted piece of work. Brings real interest to the insurance sector. Quotes don’t have to be dull, boring and a source of press pollution.”

Incredible Shrinking Quote by Publicis QMP will move forward into the NNI Press Ad of the Year competition, as will all ads that were shortlisted from the entrants for July.

The August competition is now open to all adverts that were printed in an NNI title during the month of August. The closing date for entries is September 16th 2011. Entry can be made through our website.

Well done to this month’s winners and we wish next month’s entrants the very best of luck!

Young readership figures particularly encouraging as latest JNRS shows more than ¾ of 15-24 year olds “regularly read a newspaper”.

Ireland remains one of the most literate societies in the developed world, with more than 2.9 million people or almost 82% of the adult poulation regularly reading a newspaper.

The latest Joint National Readership Survey (JNRS) shows that, despite the array of media channels available, newspapers still represent the ‘tried and trusted’ source of news and information for most people.

And even though the most recent readership figures are down slightly on the last survey, National Newspapers of Ireland (NNI) says that consumers are as loyal as ever to their preferred newspaper.

“There’s no evidence that people are giving up reading newspapers,” says NNI’s Frank Cullen. “If there’s a slight dip in the readership figures it’s mainly down to economic issues, in particular the fact that there are now fewer people in work and therefore fewer newspapers being shared around the workplace.

“The latest JNRS is actually very encouraging, with 64% of people saying they are completely loyal to their newspaper and would not change,” Mr Cullen said. “They might occasionally go without a newspaper to save money – just as they might skip the takeaway coffee in the morning – but their loyalty remains undiminished; they are still newspaper readers.”

Of particular encouragement to the newspaper industry will be the findings relating to young people, with the latest JNRS showing that 75% of all students and 77% of 15-24 year olds regularly read a newspaper.

“Like in other countries, our young people source their news and information from a variety of media including the internet, social media and television,” said Frank Cullen. “Unlike most other countries, our young people are also extremely enthusiastic readers – that’s a positive reflection on our society and it’s something we can be very happy with.

“We have a range of Newspapers in Education initiatives going on, and in that context the latest JNRS is very encouraging,” he said. “We want people to start reading at an early age and we want them to continue reading and enjoying newspapers throughout their life.”

The latest JNRS also shows that:

  • 9 out of 10 adults who own stocks and shares read a newspaper regularly
  • 8 out of 10 people who have insurance, a pension or health policy and those with a mortgage / credit union or bank account read a newspaper regularly
  • More than 8 out of 10 people who plan to buy a car in the next 12 months read a newspaper regularly
  • 8 out of 10 people who plan to buy or sell property read a newspaper regularly

Irish International BBDO has picked up a second consecutive NNI Press Ad of the Month award, winning the April competition for its ‘Fuseboard’ ad on behalf of theRoad Safety Authority.

Aimed at informing learner-drivers of the need to undergo essential driver training before applying for a licence, ‘Fuseboard’ was written and art-directed by Dillon Elliot and Catherie Lennon while media planning was by MediaVest.

The April 2011 competition was judged by Katy Egan (Language),  John Kilkennyand Des Creedon of Publicis QMP – the creative team behind last year’s overall Press Ad of the Year – who were impressed by the visual at the heart of ‘Fuseboard’.

“It’s a great visual and a great way of explaining how important proper training is,” said Messrs Kilkenny and Creedon. “The headline might work a little harder but this ad is more about the arresting visual.”

Anything else?

“It doesn’t even feature a car… amazing!”

‘Fuseboard’ also went down well with Martin Wright, chair of the NNI Press Ad of the Month jury for 2011. “It’s a well thought-out and well-crafted piece of communication that underpins the need to get an approved driving instructor,” said Martin.

The message is delivered in a relevant yet unexpected way – that image is something we can all identify with – while the copy is direct and to the point,” he added.

‘Fuseboard’ and its talented creators are now in the mix for the 2011 NNI Press Ad of the Year award, along with the other work shortlisted in April including:

‘Monday Millions’ by DDFH&B (media by Starcom) for the National Lottery
‘Manifesto’ by DDFH&B (Carat) for Lucozade
‘Coffin Drip’ by Irish International BBDO (Mediavest) for the Road Safety Authority
‘Begging Dog’ by Focus Advertising for Intervet Schering Plough

The June competition is now open for business.

Brussels, 23rd May, 2011 – Newspaper publishers from all over Europe today called for zero or the lowest possible rates of VAT to be applied to both print and digital editions, in view of the vital role of newspapers in democratic society. European Newspaper Publishers’ Association (ENPA) sent this message to EU institutions and Member States, ahead of the 31st May deadline for the European Commission’s public consultation on VAT.

The zero and reduced rates for printed editions provided in many Member States help to ease consumer access to newspapers, but standard VAT rates apply to digital newspapers. ENPA therefore called for the EU VAT system to be updated to take account of technological change.

Publishers stressed the important function of newspapers in providing a diverse range of news, views and analysis to citizens every day. Ivar Rusdal, President of ENPA, said: “Newspapers play an essential role in society by stimulating open debate and promoting active citizenship. Any changes to the current VAT system should promote, rather than hinder, access to authoritative news and information that is central to democratic society.”

The current zero VAT for print newspapers in a number of Member States has made a substantial contribution to public policy goals and its maintenance is essential.  Furthermore, ENPA believes that extending zero or reduced VAT rates on print editions to newspapers on all formats would bring real consumer, cultural and economic benefits.

This extension would boost the competitiveness of the European press sector and promote jobs in the industry at local, regional and national level. It would also reduce the administrative burden on publishing houses, many of them SMEs, which currently have to calculate different VAT rates for print and digital publications.

Francine Cunningham, Executive Director of ENPA, said: “Extending the existing VAT rates for printed editions to newspapers in all formats would help to achieve the goal of a vibrant European digital market for paid-for content. Providing the lowest possible VAT rate for newspapers on all formats would also promote the role of news media in the education, lifelong learning and media literacy of European citizens.”

About ENPA:

The European Newspaper Publishers’ Association (ENPA) promotes the professional interests of the European newspaper and news media publishing industry on all platforms.  ENPA members represent over 5,200 national, regional and local newspaper titles, published in 23 European Union Member States, plus Norway and Switzerland. More than 150 million newspapers are sold and read by over 300 million Europeans every day, in addition to many millions of unique daily visits to over 2,500 newspaper websites.
Background paper in annex: Warsaw Resolution on VAT, adopted at the ENPA General Assembly in Warsaw, Poland, on 20th May, 2011.

For further information contact:
Francine Cunningham, ENPA Executive Director
Email: 
francine.cunningham@enpa.be
Tel: 0032 02 551 01 90

Irish International BBDO has won the NNI Press Ad of the Month (March) award for a clever and visually arresting ad promoting the ESB’s ‘Electric Ireland’ Feis Ceoil classical music festival.

The winning ad, under the artistic direction of Paddy Geraghty, features an upturned three-pronged plug in the shape of a grand piano, while the copy – written by Bernie Martin – highlights the “power of classical music”. The ad was chosen by a judging panel that included Bloom’s David Quinn and Debbie Kiely ofMediacom.

I loved the juxtaposition of classical music and electricity,” commented David Quinn. “The two elements are effortlessly combined to create a really striking visual.”

Brand Artillery’s Eoghan Nolan was also part of the March jury, and he waxed lyrical (sorry Eoghan) about the “novel and intriguing graphic” at the centre of the winning ad.

“Its paradoxical blend of the iconic plug with an instrument we know as acoustic arrests and involves the reader – it’s an image that makes you want to find out more,” he said. “This ad is right at home in press where there’s time and space to reveal the connection. It’s memorable, friendly and confident – all positives for the ESB brand.”

Media planning for ‘Feis Ceoil’ was by Helen O’Rourke of Mediavest, and the ad now qualifies for the 2011 NNI Press Ad of the Year awards which will be held next spring. Also in the mix will be the runners-up for March which included:

‘Toasted’ by Owens DDB (Mediaworks) for Johnston Mooney & O’Brien
‘Rose’ by Rothco (Mediavest) for O2
‘Baby Gorilla’ by Publicis QMP (PHD) for Cadbury
‘Smartphone Circular Fireplace’ by DDFH&B (Carat) for Nokia

The May competition is now open for entries, the deadline for submitting May press ads is June 13th.

Ad revenue continues to stablise despite slight decline in first quarter

The first quarter of 2011 has seen a slight fall in newspaper advertising revenue, although the continued slowing-down in the rate of decline suggests that the market is returning to stability.

According to National Newspapers of Ireland (NNI), a total of €43.7 million was spent on press advertising between January and March of this year, compared with €47 million in 2010. Agency revenue fell by 8.6% and direct advertising revenue fell by 4.6% during the same period.

Obviously we’d prefer to be talking about an increase in our advertising revenues but in the context of the past three years, it’s clear that market conditions are continuing to improve,” said NNI’s Paul Cooke. “We had a good finish to 2010 and although the figures have slipped again in the first quarter, we’re hopeful that the advertising recovery will continue throughout 2011.”

Recovery is certainly the name of the game north of the border, where NNI’s first quarter ad figures include an increase of more than 33% for Northern Ireland agencies.

Following repeated calls to successive Governments to lower the rate of VAT on newspapers, the National Newspapers of Ireland (NNI) welcomes today’s announcement that the rate is to be reduced to 9%, from 13.5%, which was the highest rate on newspaper sales amongst the long-standing EU countries.

Responding to the announcement, the Chairman of NNI, Paul Cooke said “NNI greatly welcomes this significant reduction in VAT, particularly at a time when the media landscape has changed so drastically and the newspaper industry is faced with huge threats.

“Two of our national newspapers have recently closed and the industry is dealing with on-going challenges as it seeks to sustain employment for the thousands dependent on it.  

“This reduction represents a very positive step as NNI strives to ensure the continued existence of a strong and vibrant indigenous newspaper industry.”

Ends

An ad for the new Skoda Yeti, created by Owens DDB and featuring a quote by Top Gear’s Jeremy Clarkson, has won the NNI Press Ad of the Month award for February.

The ad, simply titled ‘Clarkson’, was art-directed by Owens’ Donal O’Dea with copywriting by Adrian Cosgrove. Media planning was courtesy of Mediacom’s Garret O’Beirne.

‘Clarkson’ was selected as the February winner by judges Pearse McCaughey of Cawley Nea and Conor Bofin of First Advertising, both of whom were impressed by the ad’s single-minded clarity.

This is a simple, clean and bold presentation for a brand that needs to instill confidence,” said Pearse McCaughey. “The classic layout does that by letting the quote do all the work. After all, if it’s good enough for Jeremy…!”

The theme of simplicity was taken up by Conor Bofin, who described the ad as “an excellent piece of clear communication”.

Strong branding. Just enough copy. The writer did his job by not adding anything to a really powerful quote,” he said.

By winning February’s competition, Owens DDB and ‘Clarkson’ have qualified for the 2011 NNI Press Ad of the Year awards where they will be joined by all winners and runners-up from this calendar year.

Runners-up for February include:

‘Elephants’ by DDFH&B for Vodafone
Toastie Ballot’ by OwensDDB for Johnston Mooney & O’Brien
‘Supermarket’ by bloom for the Labour Party
‘Jack in the Box’ by DDFH&B for Bord Gais

Well done to all.

Dinner hosted by National Newspapers of Ireland (NNI) for the board and directors of WAN-IFRA (World Association of Newspapers and News Publishers), the global organisation of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.

Thank you Paul and Gavin.

I’m delighted to be here this evening.

And  I hope that those of you visiting from overseas will take with you the vital  news…. that despite what you read…. or in your case what you ‘print’ in  the  papers….  the  things  that make Ireland  unique….our culture, our heritage,  our welcome…..are all still very much intact and still very much shine.

Yesterday, I attended the funeral of Constable Ronan Kerr.

As  I  stood  with  Martin McGuinness, Gerry Adams and Peter Robinson I was struck by the dignity and courage of Nuala Kerr and her family.

And as the GAA and PSNI worked in dignified relays along the streets, there was no sound.

Here  was  a  community  whose  sanity…..  and  speech  itself….  had  been ransacked. Completely. Anonymously.

What remained …. were thousands and thousands and thousands of sighs.

As  we  gathered  to salute a young policeman… who was very much a child of the  peacetime….  the only human sound….. involved sighing…breathing….. the essence of life itself.

It  made  me  think  of that night in the 90s when the newsstands of Dublin went  ‘live’ with some of the biggest news this island ever had.

Across Dublin streets, people rushed up the newspaper sellers, gobsmacked…. gasping….. – ‘is it true?’

The newspapermen beamed. As if they had conjured up the news themselves.

And  as  workers on their way home bought the papers, the sellers gave them the cardboard ads from the stand telling them…“Here… go on… frame these words for your children, your grandchildren.”

And they did.

In  studies  all over this city and country are the three words carved ever since on the hearts and the minds of our people North and South.

Ceasefire at Midnight.

In  a  world before Twitter and Facebook…..out on the streets that day…..it was  the  papers….  your  papers…..brought  us  the  news  that changed our country.

And our history.

News we have guarded since with our hopes, with our vote in a referendum. And in the case of Constable Ronan Kerr…. with his life.

Challenges facing Ireland

And  when  you  see  that reality…. and when you see the recent realties of Japan….you get perspective.

Yes – Ireland is in crisis. But we are a people united…in our country’s cause… And we will get through this crisis. Together. Despite  the heartbreak of our day-to-day lives….. and in many cases…. It’s sheer heartbreak….Despite  the  grievous  wrong  done to our people by banks and bankers….and past governments….we will survive. We will survive because our spirit is strong. And  though  we  are  a  small  country,  throughout our history….. as this building itself can attest……we have shown ourselves to be a significant nation.

The new government I lead now is now 29 days old. With a resounding mandate from the people, we have pledged to get Ireland’s deficit back in line by 2015. And we will. To  do  this,  we  are  implementing  strategies  to generate growth in our economy,  restore confidence, get money moving….. and most importantly, get Ireland working again.

Job creation is central to our recovery strategy. Next  month,  the  Minister  for  Finance  will introduce a Jobs Budget….to include  a  package  of  measures  aimed  at  reducing  costs  to  business protecting and creating jobs.

I  am  determined  to  make  Ireland the best small country in the world in which to do business by 2016. And  together  we  will.  Because  the  grit and ambition of the Irish that helped  bring  Europe out of the Dark Ages in the 6th century is alive just as much today.

Fixing the banks is also an important part of our recovery strategy. And we get ideas and suggestions on how to ‘fix’ them every day. After  months  of  damaging confusion, we now have clarity and certainty on the banking situation.

Last week’s extreme-scenario stress tests have given us a credible basis on which to move on. We  have  already  set  out  our plans for a radically-restructured banking sector, fit to weather any storm that lies ahead. Ireland needs….. and will have…. a strong banking sector for the future.

Europe, of course, is central to all our plans. In  these  uncertain  times for Ireland and the EU, we will be working with all members to secure a solution that works for both. And the negotiations are ongoing as you know.

Potential for Ireland

I  am positive and confident about Ireland’s recovery because away from the fiscal  and  banking  crises, the Irish are well-educated, resilient and we love to work.

Ireland is:

4th in the world for the availability of skilled labour,

4th for being open to new ideas,

6th for labour productivity,

7th for the flexibility and adaptability of people.

We are in the World Bank global top ten.

As one of the world’s most open economies, right now, we export 80% of what we produce. Costs  have  fallen  dramatically,  and  we  are  committed  to remaining a business-friendly economy. We  continue to attract foreign direct investment (with our 12.5% corporate tax  rate),  despite  the  turbulent  global  economy: Intel, Google, eBay, Facebook,  Citigroup and Boston Scientific are just some of the world-class global companies that expanded activities in Ireland in the last year. These companies know Ireland and they see a bright future.

My  government  is  about  to embark on a concerted campaign to rebuild and strengthen  our international reputation and to make sure the international community knows that Ireland is certainly…. open for business.

Challenges facing the newspaper industry

I  know  of an old lady who used to say every day when the paper would drop through the letterbox:”Give me a look at the Deaths Column…. ‘til I see am I in it….. ”

Newspapers  continue  to  make  a  vital  contribution to cultural, social, economic, intellectual and political life. Especially  here  in  Ireland…..where  more than 330 million newspapers are sold  every  year…..  and  over  4,000  people are employed directly by the industry.

Of course, the industry worldwide is facing challenges. Citizen journalism, the rise and rise of social networking, online content, the ubiquity of Twitter, all brings their issues. Raising questions too, of what is objective? What is reliable?   Who or what do we believe?

A  look  at the so-called Jasmine revolution shows the impact of the social media on news, its gathering and content. Very  different  to this day in 1994 when Civil War broke out in Rwanda. Or in 2003, when the US was reported in the papers as taking Baghdad.

More  locally,  the  recession here, for example, has put great pressure on the  sector,  for  example,  The  Sunday Tribune closing and subsequent job losses.

The National Newspapers of Ireland has recently raised the issue of VAT and its  damaging  effects on your business. You have also suggested that a cut in the VAT rate could reduce the cover price of your papers.

And  it is the stated intention of this government to reduce the lower rate of VAT from 13.5% to 12% up to the end of 2013… as part of the terms of the renegotiation of the EU/IMF Programme.

Such  initiatives  would  also  benefit labour-intensive services generally construction,   hotels,   restaurants,  hairdressing,  etc.,  boosting  the competitiveness  of  our  tourism sector as well as helping divert consumer spending   from   import-intensive  goods  into  labour-intensive  domestic services. These initiatives will aid our recovery, increase trade and boost activity in business which in turn will protect and create jobs.

Legislative and policy developments

The  Irish  Government  recognises  the  need  for a strong, public-service broadcasting sector.

I  want  to acknowledge RTE’s proposal to allow NNI members host news clips on  their websites. The goal must be to ensure fairness for all and through that the continued development of a competitive and diverse media market.

There  have  been  a  number of other positive developments in recent years here,  including  the 2009 Defamation Act which has reformed our defamation laws in this country. We  have also seen the opening of the Office of the Press Ombudsman and the Press  Council  of Ireland.  I am happy to welcome here tonight the current Chairperson  of  the  Press  Council,  Daithí  O’Ceallaigh,  and  the Press Ombudsman, John Horgan.

In   keeping   with  our  desire  to  bring  openness,  accountability  and transparency  to  politics  and government, we have already started work on restoring  the  powers  of the Freedom of Information Act and to extend its scope to other  public bodies.

It  is  also  our  intention to bring forward Whistleblowers legislation to protect individuals who disclose, in good faith, identified misbehaviour. Equally, we propose to introduce a statutory register of lobbyists, as well as a set of rules governing the practice of lobbying.

All grist to the newspapers’ excellent mill.

Conclusion

Thomas Jefferson said: “I  don’t  take a single newspaper… nor read one a month… and I feel myself infinitely the happier for it. “

There are times when all politicians might agree! And we welcome the newspapers’ next-day function…..to wrap fish and chips. You know the power you have. But with that great power comes great responsibility….Even more so, perhaps, when you’re operating in a world where, at times, it seems  that  rubbish tends to fascinate more and more.  And still there are titles and ad space to be sold.

I would ask you then to keep the high standards for which you strive. And  to  be  in  Ireland’s  case,,,, as you have been called…. “the devoted witness”.

Ends

Having already picked up two copywriting prizes at the recent NNI Press Ad of the Year awards, Ogilvy & Mather have continued their hot streak by landing the Press Ad of the Month award for January 2011.

‘Josh’, which was developed to raise awareness of the Make-a-Wish Foundation, was written and art directed by Ogilvy’s Laurence O’Byrne,Typography by Andy Breese and Media planning was courtesy of MEC Ireland.

The January winner was selected by judges Shireen McDonagh of Kick Communications and Pat Stephenson of Boys & Girls, with additional adjudication by Eoghan Nolan of Brand Artillery.

Commenting on the winning work, Pat Stephenson confessed that he is indeed a sucker for long copy, adding: “Although not perfect, this adworks for and on me; I totally relate to Josh and what he is going through, and I want to help. Advertising that touches you and makes you take action; the winner for me.”

Eoghan Nolan, meanwhile, said: “This is an emotional approach based on the compelling proposition that children with life-threatening illnesses have the same dreams and wishes as healthy children.

An ad that builds on the engaging power of long copy, it’s devised for press and uses the medium as a springboard. Art direction-wise, it has considerable intrigue (the reader is invited to stop and decipher) and that’s to be applauded.”

‘Josh’ becomes the first ad into the hat for the 2011 NNI Press Ad of the Year awards, where it will be joined by a number of other ads shortlisted in the January competition. They include:

‘Fyffes & Chimps’ by DDFH&B for Fyffes
‘Focus’ by Ogilvy & Mather for Ford Ireland
‘Rosalie’ by bloom for Plan Ireland
‘Northern Lights’ by McConnells for UCD
‘Skincare/Save 33%’ by DDFH&B for Vichy

Congrats to all.

Agency: Ogilvy / MEC Ireland
Client: Make A Wish Foundation
Ad Name: Josh
Copywriter: Laurence O Byrne
Art Director: Laurence O Byrne
Creative Director: Colin Nimick
Typographer: Andy Breese
Media Planner: MEC Ireland

A partnership of six newspaper and magazine bodies has been nominated for a prestigious environmental award in recognition of their efforts to reduce waste and increase efficiency in Ireland’s paper supply chain.

The Green Press Partnership (GPP), which represents the main newspaper and magazine groups in Ireland, is one of eight finalists in the Supply Chain category of the Green Awards 2011. The awards are designed to promote sustainability and ‘green best practice’ among organisations and individuals. The Green Supply Chain Award is awarded to companies and services that are assisting their customers in achieving measurable sustainability goals.

The GPP was formed when all the key stakeholders in Ireland’s newspaper and magazine industry joined forces, for the first time ever, to agree a new set of environment standards designed to bring more cooperation and efficiency to the paper supply chain.

Thanks to the efforts of the GPP, Ireland’s rate of newsprint recycling has risen to 79% – among the best in the world – while the ‘wholecopy returns’ initiative with the significant assistance of wholesalers has helped to divert more than 65,000 tonnes of newsprint from landfill since its inception.

Spearheading the formation of the GPP was National Newspapers of Ireland (NNI) which in 2007 appointed its first ever dedicated Environment Officer, Enda Buckley, to improve the industry’s environmental performance. Mr Buckley is also director of the GPP.

Paper supply chain “one of the most complex”

The journey of a newspaper from editor’s desk into the hands of consumers involves one of the most complex supply chains in the country,” said Enda Buckley. “Our first task was literally to get all the industry players around the same table, and we took it from there.

“In a very short space of time we have made significant progress in key areas like old newspaper and magazine recovery, newsprint recycling, waste minimisation, public awareness and vastly improved environmental standards in the supply chain,” he went on.

“None of that would have been possible without the cooperation and support of the six associations that make up the GPP,” said Mr Buckley. “Getting to the final of the Green Awards is an achievement in itself and a tribute to our partners including NNI, NNI Local & Regional, the RNPAI, Magazines Ireland, the PPA and the NPA.”

The final of the Green Awards 2011 takes place on 14 April in Dublin.
For more information please contact Enda Buckley on (01) 668 9099 or (086) 811 2757.

An ad campaign for a documentary series about the Easter Rising on TG4 has been announced as the NNI Press Ad of the Year for 2010.

‘Seven Signatures’, which was created by Publicis QMP, was selected as the outstanding press work of 2010. The campaign was commissioned by TG4 to promote last year’s ‘Seachtar an Casca’ series, which told the story of the seven men who led the 1916 Easter Rising.
‘Seven Signatures’ was selected by guest international judge, Julian Borra of Team Saatchi (UK), who said the Publicis/TG4 campaign “stopped me in my tracks”.

Winning ads “got the newspaper community talking”
“It’s a little ironic that a TV company has won our first ever Press Ad of the Year award but I’m delighted for TG4 and for Publicis because this is a truly outstanding campaign,” said Paul Cooke, Chairman of NNI.
In addition to winning the overall Press Ad of the Year award, ‘Seven Signatures’ was also selected as joint winner in the Best Art Direction category.
The other joint winner of the Best Art Direction category was the Beamish ad ‘Ship’, which was also created by Publicis QMP.
In the Best Copywriting category, judge Julian Borra again awarded joint prizes: to ‘Gabriel Metsu Exhibition’ by Ogilvy & Mather for the National Gallery of Ireland; and to ‘Bloomsday’, also by Ogilvy & Mather, for the ISPCC.
The inaugural NNI Local & Regional prize went to ‘Lost Laptop’ by bloom for Fujifilm.

Winners show the power of press advertising
Commenting on the NNI awards, Julian Borra, said that he looked for ‘the newspaper difference’ when making his choices. “The ads I chose all capture the unique strength of the newspaper
medium,” Mr Borra said.
“From a stout ship to a homeless youngster, from a lost laptop to a woman selling herrings, not forgetting those seven ordinary-but-extraordinary faces, they all inhabit that magic, fleeting moment when newspaper and reader are as one.”

CONGRATULATIONS TO PUBLICIS QMP, TG4 AND MEDIAEST FROM EVERYONE AT NNI!

Decline in ad revenue of just 7% in 2010 is “vast improvement” over 2009 figures

National newspaper advertising revenue fell by a little over 7% during the 12 months of 2010, according to figures released today by National Newspapers of Ireland (NNI). A total of €193 million was spent advertising in NNI titles last year, compared with €209 million in 2009.

Encouragingly, the NNI figures show that the rate of decline in press advertising spend has slowed down dramatically, with the association saying the ad market is now moving back in the right direction.

“This time last year, we were talking about a fall of more than 33% in our ad revenues and trying to put a brave face on it,” said NNI Chairman, Paul Cooke. “Now that decline has slowed down to just 7% which is a vast improvement and shows that the market is definitely stabilising.

“With stability comes confidence, and as more advertisers come back into the market I think there’s still a very compelling case for press,” Mr Cooke said. “This year is going to be another tough one and we’re under no illusions about that, but I would say we’re moving back in the right direction.”

Meanwhile, with a press advertising spend of some €17 million last year, Mindshare has been confirmed as winner of the NNI ‘Agency League’ table for 2010.

“Literacy more important than ever” as emigration, unemployment take their toll – but national newspaper readership remains strong

Irish people are among “the best-informed in Europe” according to National Newspapers of Ireland (NNI), with the latest Joint National Readership Survey confirming that 3 million people or more than 84% of the adult population regularly read a paid-for daily or Sunday newspaper.

The latest figures, whilst representing a slight overall decline in readership since the last JNRS was conducted, NNI says the survey should be seen in a positive light.

Considering the economic climate that exists, the fact that readership has declined by less than 3% in the past two years is a remarkable demonstration of the loyalty that Irish people have to their newspapers,” said NNI’s Frank Cullen.

During those two years, Ireland’s population has been declining steadily, mainly as a result of emigration, while the rising unemployment means there is less opportunity to share newspapers in offices and other working environments,” Mr Cullen continued.

If there are fewer people reading newspapers it’s because there are fewer people to read them, it’s that simple,” Mr Cullen said. “The fact that 3 million people do still read our titles is fantastic news and that’s how we see it.”

JNRS 2010: positives outweigh the negatives

In spite of the challenges posed by Ireland’s changing population and working status – challenges common to every retail sector – the latest JNRS indicates that Irish people’s hunger for good news reporting remains undiminished.

Newspaper readership is a really good indicator of a nation’s literacy,” said Frank Cullen, NNI’s coordinating director. “Newspapers are where people go for the in-depth reporting and analysis that most other media cannot provide, and on that basis we must have one of the best-informed populations in Europe.

It’s more important than ever that we maintain our high standard of literacy and our appetite for information,” Mr Cullen said. “These are qualities that can set us apart and give us a competitive edge in the coming years – and newspapers are vital to that.”

The 2010 readership survey also shows that newspaper magazines may be benefiting from a reduction in disposable income, with consumers seeking added value for money in the shape of magazines that come ‘free’ with their newspaper.

Some other highlights of the latest JNRS include:

–       51% of adults, 1.794m regularly read a daily newspaper
–       70% of adults,  2.434m regularly read a Sunday newspaper
–       84% of men and women read newspapers regularly
–       81% of 19-24 yr olds read newspapers regularly
–       77% of 15-18 yr olds read newspapers regularly

A superb campaign of ads for the ‘Seven Signatures’ documentary on TG4 has been selected as the NNI Press Ad of the Month for October 2010.

The campaign, featuring haunting depictions of the seven men executed in the aftermath of the 1916 Easter Rising, was created by Publicis QMP with copywriting by Des Creedon and art direction by John Kilkenny. Media planning was by Mark Delaney of Mediavest.

‘Seven Signatures’ was the clear choice of the October judging panel, including Garret Murphy of Cawley Nea and Paudge Donaghy of DDFH&B.

Great photography – of the group and especially the individuals – instantly sucked me in to find out more,” said Garrett. “Beautiful styling and mood.”

“Part of a lovely campaign of ads that show off the newspaper medium with intrigue and style,” commented Paudge Donaghy.

The winning campaign now qualifies for the 2010 NNI Press Ad of the Year awards which will be judged by Julian Borra, creative director of Team Saatchi (UK). The awards take place in Dublin’s Four Seasons Hotel on March 10th.)

October’s judges also shortlisted four other ads/campaigns which will also feature at the NNI Press Ad of the Year event:

‘Cassette’ by Chemistry for 4FM
‘Hector i gCanada’ by Publicis QMP for TG4
‘Gabriel Metsu Exhibition’ by Ogilvy & Mather for the National Gallery of Ireland
‘Mr Happy’ by MEC for Specsavers

Deadline for December entries is Friday, 14th January – get them in now!

The World Association of Newspapers and News Publishers (WAN-IFRA) has released its second edition of “Internet in the Family: A guide to helping children when they go online” in time for newspapers to offer it to readers for “Safer Internet Day” on 8 February.

WAN-IFRA, is offering the guide free of charge.

The guide, run as an insert or a series, is designed to help parents and teachers reduce the risks children face online and help children better use the internet in their education.

The materials can be found at http://www.wan-press.org/nie/home.php

“Parents and teachers ­ especially those who are less internet savvy than children ­ need help to steer children into safe and more productive practices on the web,” said Dr. Aralynn McMane, Executive Director of Young Readership Development for WAN-IFRA. “The Internet guide covers everything from how to avoid predators and ‘cyberbullying’ to helping kids reject plagiarism and to determine the credibility of information. And it comes from a source that parents and teachers trust ­ their local newspaper.”

Offering the guide for publication around Safer Internet Day aims to strengthen the newspaper’s role as a media literacy ally of parents and teachers. Safer Internet Day is an initiative of the European Union’s Insafe network, a part of the EU Safer Internet programme.

WAN-IFRA’s second edition of  “Internet in the Family: A guide to helping children when they go online”, adds new art, sections on social networks, cyberbullying and newspaper online news.  In also includes, in cooperation with Microsoft, 20 “Be aSh@rk on the internet” .

The guide, which has been endorsed by educators and media literacy experts in several countries, was written for WAN-IFRA by Roxana Morduchowicz, Argentina Media Education Director, and is supported by the paper manufacturer Norske Skog.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world¹s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.  The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at http://www.wan-ifra.org or through the WAN-IFRA Magazine at http://www.wan-ifra.org/magazine

Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: 0033 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail:
larry.kilman@wan-ifra.org

Brussels – European newspaper publishers today urged the EU institutions to ensure that the online activities of public service broadcasters do not compete unfairly with the online services offered by newspapers.

The European Newspaper Publishers’ Association (ENPA) called for the remit of broadcasters benefiting from state aid to be strictly enforced, as the European Parliament voted on a report by MEP Ivo Belet on public service broadcasting in the digital era.

The Belet report recognises that newspapers are essential in a pluralistic and diverse media landscape. Newspaper publishers, however, stressed that more should be done to ensure that the huge investment of publishers in developing online services is not undermined by the digital activities of public service broadcasters.

Ivar Rusdal, President of ENPA, said: “At a time when newspapers are investing heavily in new online business models, the rapidly expanding online offers of public service broadcasters are distorting the digital market. The online activities of public service broadcasters too often go far beyond their public service remit.”

ENPA stated that public service broadcasters and newspapers can co-exist and contribute to promoting democracy and media diversity, but only if there is effective enforcement of the state aid and competition rules.  “The online activities of public service broadcasters should be subject to a public value test through independent bodies,” said Rusdal.

Newspaper publishers also warned against the blurring of lines between the public service and the commercial activities of public service broadcasters. Publicly funded broadcasters are too often using their privileged position to gain online advertising, at the expense of newspapers in the private sector.

ENPA emphasised that advertising revenues play a crucial role in providing independent sources of finance for newspapers online. This revenue stream guarantees that newspapers can continue to foster democratic debate and inform European citizens in the digital environment.
****************

The European Newspaper Publishers’ Association (ENPA) promotes the professional interests of the European newspaper publishing industry.  ENPA represents over 5,200 national, regional and local newspaper titles, published in 23 European Union Member States, plus Norway and Switzerland. More than 150 million newspapers are sold and read by over 300 million Europeans every day, in addition to many millions of unique daily visits to over 2,500 online newspapers’ websites.

For further information contact:
Francine Cunningham, ENPA Executive Director
Email: francine.cunningham@enpa.be – Tel: 0032 02 551 01 90

Advertising agencies spent almost exactly as much in the third quarter of 2010 on national newspaper advertising as they did during the same period last year, indicating that the press advertising market – though still in decline – is continuing to stabilise.

Latest figures released by National Newspapers of Ireland (NNI) show that agencies spent a total of €27.77 million on national newspaper advertising between July and September this year – a decline of just 0.3% compared with 2009 figures. The corresponding decline between 2009 and 2008 was more than 36%.

While agency spending remains on a steady path, however, direct advertising continues to suffer with a drop of more than 10% during the third quarter of this year. According to NNI, the struggling non-agency market is the major contributor to an overall decline in national newspaper advertising.

“Our overall ad revenue was down by 4% this quarter and by 8% in the year to date, and there’s no doubt that the continuing decline in direct spending is dragging those overall revenues down,” said NNI’s Frank Cullen.

“Then again, this time last year we were talking about a drop in overall revenue of 31% in the quarter and 38% in the year to date, so the ship has certainly steadied over the past 12 months,” said Mr Cullen. “The fact that agency spending has stablilised is a very encouraging sign and we would hope for more of the same in Q4.”

An ad created by UK agency Rainey Kelly and adapted for Irish media by Kick Communications has been voted NNI Press Ad of the Month for August.

The teaser ad, ‘We’ve made space’, was part of a campaign designed to introduce a new range of brands to Marks & Spencer; it was written by Rainey Kelly’s Tim Cordell and art-directed by Alex Bamford. Media planning was by Cathy Collins of Mindshare.

Judges Shay Madden of McCann Erickson and Craig Farrell of Starcom agreed that the ad “stood out above the rest”.

Shay Madden: “The simple tease and reveal works well and makes clever use of their clothes and household departments to highlight the new well known additions to their supermarket section. Simple and smart.”

Craig Farrell: “Brands in Marks & Spencer are big news in retail and these press ads managed to combine what M&S are famous for, i.e. clothing and homeware, with the new news of the brands appearing on the shelves. A very clever treatment and a worthy winner.”

Well done to all at Kick, Mindshare and of course Rainey Kelly.

We’ve made space’ now qualifies for the 2010 NNI Press Ad of the Year awards, which will be judged by Team Saatchi CD Julian Borra.

Keep them coming! www.newsbrandsireland.ie/pressadofthemonth

National Newspapers of Ireland (NNI) has announced that Julian Borra, Creative Director of Team Saatchi (London), will be taking up the role of international judge for the 2010 NNI Press Ad of the Year awards.

One of the top creatives currently working in the UK, some of Julian Borra’s notable work includes the now-famous Churchill Dog as well as the GB Paralympics brand and the recent Olympus PEN camera ad featuring Kevin Spacey.

Mr Borra, who also fulfils the role of Executive Creative Director of Saatchi S, the San Francisco-based sustainability arm of S&S, said: “I am delighted to be part of the NNI Awards and involved in something that holds up a torch both for the Irish creative community as well as the classic, press ad”.

In addition to Saatchi, Julian Borra’s career also includes spells as Creative Group Head at Leo Burnett’s (Kelloggs, McVities, Mercedes, McDonalds, P&G) and Managing Partner at Elliot Borra Perlmutter (Alitalia, Churchill, Heart FM, Pretty Polly).

Commenting on the announcement, NNI Chairman Paul Cooke said: “We’re thrilled to have one of the best creatives in the business on board as judge for our Press Ad of the Year awards, and I am sure that Julian’s involvement will help to bring the very best out of the Irish creative community.

Over the years we’re fortunate to have had judges of the calibre of David Abbott, John Hegarty and more recently Luke Sullivan and Graham Warsop, and we’re really looking forward to seeing Julian Borra’s take on the cream of this year’s press advertising.”

Please find below NNI’s memo to the Oireachtas of September 2010 and Submission to the Minister for Communications, Energy and Natural Resources of August 2010.

(NNI) has launched a new Regional Press Ad of the Year competition as part of its ongoing Press Ad of the Month awards.

Any ad that has appeared in the pages of an NNI local or regional newspaper during 2010 is eligible to enter the Regional Press Ad of the Year award, and the competition is open to both agencies and direct advertisers.

The 2010 Regional Ad of the Year will be announced at NNI Press Ad of the Year awards next spring.

“Our newspapers carry a lot of really good creative advertising that perhaps flies under the national radar,” said Dan Linehan, Chairman of NNI Local and Regional. “This competition is a fantastic idea as it gives us an opportunity to highlight the best of those ads on a national stage, and reward their creators.

Anyone who has placed a stand-out ad in one of our local or regional titles this year should definitely give this competition a go,” Mr Linehan said. “The competition is free to enter and the rewards are handsome – it’s also an opportunity to have one’s work assessed by a leading international judge and potentially raise one’s profile quite significantly.”

NNI has lined up one of the UK’s top advertising creatives to judge the NNI Press Ad of the Year awards, who will also select a winner in the Regional Press Ad of the Year competition. The identity of the judge will be announced soon.

The Regional Press Ad of the Year competition will remain open until December 31st, at which time a shortlist of entries will be selected. This shortlist will qualify for the NNI Press Ad of the Year awards – with all shortlisted ads on exhibition – and one overall winner will be chosen.

We’re delighted to include our local and regional colleagues in our Press Ad of the Year awards and I’m really looking forward to seeing the ads that go forward to our awards night next spring,” said Dan Linehan, Chairman of NNI Regional & Local. “

Agencies and direct advertisers can enter the Regional Press Ad of the Year competition via the NNI website: www.newsbrandsireland.ie/pressadofthemonth

Mindshare claims top spot in half-year NNI agency league table

Newspaper advertising revenues fell during the first six months of 2010 but the rate of decline slowed down significantly during the second quarter of the year, according to National Newspapers of Ireland (NNI).

Just over €96 million was spent on advertising across NNI’s 18 member titles between January and June of this year – a decline of 10% compared with the first six months of last year. However, the rate of decline fell from 15% in the first quarter to just 4% in the second, fuelling hope that the ad market is evening out.

“These figures do indicate that the advertising market is slowly stabilising,” said NNI Chairman Paul Cooke. “We enjoyed a much better second quarter, particularly in relation to agency spending, and that’s an encouraging sign for the remainder of 2010.”

Outstanding performance hands Mindshare No. 1 spot

The first six months of 2010 have seen significant change in the NNI ‘agency league table’ of press spenders, with Mindshare claiming top spot after an outstanding start to the year.

Mindshare invested almost €8.3 million in newspaper advertising between January and June of this year – almost exactly the same level of spend as last year – to take the No. 1 position from rival media firm Carat.

Also performing strongly during the first six months of 2010 was Mediacom, which increased its spend by 44% to €2.8 million. Vizeum (+ 43%) and Initiative Media (+ 42%) also got off to a flying start this year, while Starcom enjoyed a 25% increase to remain in third position overall.

An ad for the ISPCC that illustrates the desperate plight of a child begging in Dublin on Bloomsday has been chosen as the NNI Press Ad of the Month for June.

Ogilvy’s ‘Bloomsday’ superbly contrasts the happy cultural celebrations of June 16th with the ‘voiceless’ anxiety and touching vulnerability of the hundreds of children who beg on the streets of Dublin every day. The ad, which ran on Bloomsday, was written by Ogilvy’s Des Kavanagh and art-directed by Jack Healey.

The judges who selected Ogilvy for the monthly NNI award were Martin Wright of Gospel TM and Ian Doherty of Bonfire.

Commenting on ‘Bloomsday’, Martin Wright said: “This is press advertising at its very best. Great writing, great art direction, fantastic timing. Wish I’d done it myself!”

Ian Doherty, meanwhile, said: “Nice to see a long copy ad back in the papers. Could this be the start of a revival. Well written, well art directed and of course great timing around Bloomsday.”

The winning ad qualifies for NNI’s Press Ad of the Year awards which will be held next spring, along with the runners-up for June which included:

‘Shuttlecock’ by Chemistry for 4FM

Bloom campaign wins March award

Meanwhile, a campaign by the Bloom agency for Fujifilm has been selected as the March winner of NNI’s Press Ad of the Month competition.

The campaign, entitled ‘1000 words’, was chosen by judges Ian Young of Irish International BBDO and Donal O’Dea of Owens DDB as winner of the March competition. ‘1000 words’ was written by Tara Hendron and art direction was by Dee Cunniffe of Bloom.

Commenting on the winning campaign, Ian Young said: “Lovely idea. Terrific execution. We can all identify with the intimate delivery. Fujipix here I come. Job done!”

Donal O’Dea said: “The copy is cringe inducing, sentimental aul’ mush that, I’m ashamed to say, makes me want to take photographs again. I like the way they got the offer in the headline as well. Nice idea.”

Runners-up for the March competition, which also go forward to the NNI Press Ad of the Year awards, included:

‘Ship’ by Publicis QMP for Beamish & Crawford
‘Melted chocolate’ by Publicis QMP for Cadbury

Fewer newspapers being shared around the workplace, but newspaper-magazines attracting significant new audiences

A slight decline in Ireland’s newspaper readership over the past year is being linked to the continuing rise in unemployment, with fewer people working and therefore fewer newspapers being passed around offices and other places of work.

In spite of the decline, Irish readership levels remain strong, with the latest Joint National Readership Survey (JNRS) showing that more than 3 million people or 86% of the adult population are regular newspaper readers.

‘The slight fall in overall readership can be attributed, in the main part to a reduction in people at work,’ says Frank Cullen of National Newspapers of Ireland (NNI). ‘Newspapers are traditionally passed around the workplace from colleague to colleague, so with fewer people in employment there are simply fewer opportunities to share newspapers.

‘Ireland has also experienced a decline in population over the past two years, especially in the 19 to 24 age group, so the total number of adults available to read newspapers is shrinking,’ Mr Cullen added.

‘Despite that, Ireland’s overall exposure to newspapers remains consistently high,’ Mr Cullen said, ‘With 86% of the population regularly reading a newspaper we are among the most avid readers in Europe, if not the world.’

Specific content of newspaper magazines attracting new readers

The 2009/10 JNRS shows that almost 55% of people now read a daily newspaper while more that 70% read a Sunday title.

Significantly, however, readership figures for newspaper-magazines have increased substantially in the past year. According to the survey, more than 65% of adults now read a newspaper-magazine regularly whilst a recent separate piece of research shows that 40% of women are buying less consumer magazines than this time last year.

‘People recognise that newspaper-magazines offer the same level of specific content and high standard of production as most consumer magazines,’ said NNI’s Frank Cullen. ‘The big difference is that newspaper-magazines are free, and that’s the sort of value for money that consumers are now looking for.

‘The growth in newspaper-magazine readership is a big success story for our publishers, who have invested heavily in the editorial resources and technology required to produce these top quality publications,’ said Mr Cullen.

The volume of Irish newsprint being recycled has more than trebled in the past seven years, accoring to figures released today by the Green Press Partnership (GPP)

According to a survey commissioned by the GPP and audited by the international consultancy RPS, the national rate of newsprint recycling now stands at 79%, putting Ireland among the world’s top paper recyclers. In 2002, our newsprint recycling rate stood at just 28%.

The Green Press Partnership is an alliance of publishing bodies including National Newspaper of Ireland (NNI), the Regional Newspaper & Printers Association of Ireland (RNPAI), Magazines Ireland, the Newspaper Publishers Association (NPA UK) and the Periodical Publishers Association (PPA UK)

‘This is a good news story that just keeps getting better,’ said Liam Kavanagh, Managing Director of The Irish Times and Chairman of the GPP. ‘In just seven years we have completely transformed the way newsprint is managed in this country, and the results – especially in terms of recycling – are quite remarkable.

‘The big difference between now and seven years ago is that all stakeholders in the newsprint supply chain are now working in harmony,‘ he added. ‘We have introduced a range of measures designed to ensure that as much newsprint as possible gets recycled, and everyone – publishers, retailers, wholesalers, local authorities, waste collectors – has bought into the strategy.

‘I must also add that a huge amount of credit should go to the millions of people who read and recycle their newspapers and magazines every week,’ said Mr Kavanagh. ‘More than anyone, they have helped to develop the culture of recycling in Ireland and they have played a huge part in this success.’

‘Environmental performances is going to become a key differentiating factor in business over the coming years, and we’ve shown that we can compete at the very top end,’ Mr Kavanagh said. ‘We’re still on the journey but so far it’s going well.

For further infomration contact Enda Buckley – Environment Officer ebuckley@cullencommunications.ie

Newspaper circulation world-wide fell just slightly in 2009 despite the economic downturn, and the impact of the global recession on newspaper advertising revenues appears to be easing, the World Association of Newspapers and News Publishers (WAN-IFRA) said in its annual world press trends update.

The report showed that, contrary to conventional wisdom, newspapers remain a large and thriving industry world-wide, despite the impact of the global recession and the rise of digital media.

‘Frankly, I have noticed a tendancy amongst media journalists and commentators to dwell on the negative aspects of the business when it is clear there is much to be positive about,‘ said Christopher Riess, CEO of WAN-IRFAm who presented the report.

The figures showed:

Circulation

  • 1.7 billion people read a daily newspaper everyday, representing 25% of the worlds adult population.
  • Daily newspaper circulation fell – 0.8% in 2009 – a small decline, given the dept of the recession, and in comparison with declines in other industries.
  • 61% of countries report stable or increased circulations over 1 year and 68% report stable or increased circulations over 5 years.
  • The number of daily newspaper titles rose 1.7% in 2009 to 12,477

Advertising

  • Global newspaper advertising revenue fell by 17% in 2009 – largely reflecting the global recession’s impact on all businesses.
  • Advertising revenues are bouncing back and are expected to increase 3.5% in 2010, with growth in all regions, according to forecasts from ZenithOptimedia.
  • Newspapers are the world’s second largest advertising medium with 24%.
  • There is a growing body of evidence that shows print advertising is more effective than either TV or internet advertising.
  • A recent study in the United Kingdom by Microsoft indicates that every pound spent on print advertising yields £5 in revenue. This compares with returns of £2.20 for television and £3.4 for online advertising.

Information supplied by WAN-IFRA

The National Newspapers of Ireland (NNI) is appalled at the decision of the BAI to increase the amount of time allowed for advertising on independent commercial TV by 20%, as of tomorrow.

This decision has been taken with undue haste following a consultation process of just three weeks and in the absence of an impact assessment to measure the effect on other media competing in the marketplace.  Successive Irish governments have failed to recognise the need to adopt a holistic approach to media in Ireland and this decision is a perfect example of the problems that arise in the absence of a properly-structured national media policy.

Advertising is the life blood of broadcasting and print media alike, as well as of digital media.  The advertising market in Ireland is hugely competitive.  NNI believes it is inimical to fair competition to introduce this change on the justification of hard times for the independent TV sector when all media are suffering the effects of the economic downturn and declining advertising revenues.

After a long absence, fish giant John West has made a successful return to the Irish press advertising scene by winning the NNI Press Ad of the Month award for May.

Created by Mediaworks / Boys & Girls, the simple two-ad campaign ‘Brain Food’was described by the judging panel as ‘a smart, simple campaign that makes you smile’. The ads were written by Rory Hamilton and Roger McGrath, art direction was by Bairbre McGlade and media planning was by Fiona Field and Caroline Lennon (Mediaworks)

NNI’s press ad competition for May was judged by Ger Roe of Publicis QMP and Shay Keany of ZenithOptimedia with the assistance of Maeve Donovan, chair of the judging panel. Commenting on the panel’s choice, Ger Roe said:

‘It’s great to see John West back advertising and this is a smart, simple campaign featuring a nice little insight. It’s also good to see an agency back doing what advertising is good at – communicating a solid truth about the product. Great shots, good art direction and it makes you smile.’

Maeve Donovan said that the John West campaign communicates a serious message in an attractive, amusing style. ‘Humour always does it for me and you can almost hear all the mothers in the target audience going aaaaah’, she said.‘Congratulations to Mediaworks and Boys & Girls for such an excellent piece of work.’

‘Brain Food’ for John West has now qualified for the NNI Press Ad of the Year awards next spring, along with the runners – up for May which were:

‘Bookies are for losers’ by Bonfire for Betfair
‘Cheaters’ by Rothco for Dublin Bus
‘Bloom 2010’ by McCann Erickson for Bord Bia

The NNI Press Ad of the Month competition for July is now open here.

NNI is outraged by the Broadcasting Authority of Ireland’s draft proposal to increase the amount of advertising permissible on independent commercial television in Ireland.

The nature of the Irish advertising market means that any changes to the rules governing broadcast media will have an immediate knock-on, particularly, in this case, print media.

At a time when all media are struggling to generate advertising revenue, NNI is extremely concerned that the BAI is seeking to move to the very limit of what ispermitted (not required) under the Directive in a manner that would have a devasting effect on the Irish newspaper industry.

We belive that the BAI should take account of the importance of media plurality, and have regards for the need to maintain a proper balance in the diverse media sector in Ireland, rather than simply focus on the competitive challenges being faced by the independent commercial television sector from other television services.

We will be making a formal submission on this matter to the BAI in due course.

Dublin-based agency Bonfire has won the National Newspapers of Ireland (NNI) ‘Press Ad of the Month’ competition for an eye-catching ad created on behalf of online betting firm Betfair.

Bonfire’s ‘Stuff the bookies’ ad, which features broadcaster Eamon Dunphy, was chosen as the winner of the April competition by judges Emmet Wright of Chemistry and David Sneddon of Mindshare. Runners-up included ads by MedaiVest Rothco for 02, Publicis QMP for TG4 and the Grand Canal Theatre for Scottish Opera.

Judge Emmet Wright said that April’s winning ad ‘immediately tells you about the personality of the brand’, adding that ‘Stuff the bookies’ was ‘impactful, clear and well produced’.

Mindshare’s David Sneddon, meanwhile, described the winning ad as ‘fresh, irreverent and well executed’, noting that it showed ‘good use of an anti-establishment personality which presumably reflects the brand promise’

‘Stuff the bookies’ was written by Bonfire’s Ian Donherty, art directed by Sean Hynes and the media planner was Gemma Corbett of MediaVest.

Both the overall winning ad for April and the three runners-up now qualify for NNI’s ‘Press Ad of the Year’ competition which takes place next spring.

Maeve Donovan, Chairman Of the judging panel, said that Bonfire’s entry was a worthy winner of the April competition. ‘It’s a wonderfully direct ad that probably says more about the client in just three words than a 3000-word presentation could!‘ she said.‘Well done to the creative team at Bonfire’

Ms Donovan also urges agencies and direct advertisers to enter NNI’s Press Ad of the Month competition, saying that the initiative could help to boost the Irish advertising market. ‘An initiative like this really helps to shine the spotlight on the creative potential and possibilities of the press advertising medium,’ she said.

The May competition is now open for entries here.

The National Newspapers of Ireland (NNI) today added its voice to the tributes being paid to Prof Thomas Mitchell as he prepares to conclude his term as Chairman of the Press Council of Ireland.

Paul Cooke, NNI Chairman said “Prof Mitchell has been a leading figure in establishing Ireland’s press complaints mechanism, first as Chairman of the Press Industry Steering Committee, which agreed the model for that system, and then as Chairman of the Council itself.

He has been involved in this process for more than 7 years and has therefore been instrumental in providing Irish citizens with a means of articulating and resolving complaints about press articles.

In that time, Prof Mitchell constantly maintained a balance between the importance of press freedom, the role of media to inform and of course the right of every citizen to his or her good name.

Under his leadership the inaugural Press Council of Ireland retained the goodwill and respect of the industry and has helped to strenghten the relationship our newspapers have with their readers.

One behalf of Ireland’s eighteen national newspapers and the thirty-six NNI local and regional newspapers, we thanks Prof Mitchell and wish him well” concluded Mr Cooke.

Paul Cooke, Managing Director of The Independent Star Newspaper Group has been appointed Chairman of the National Newspapers of Ireland (NNI). He succeeds Ms Maeve Donovan, former Managing Director of The Irish Tiimes.

A fellow of the Institute of Chartered Accountants in Ireland Paul has worked in the newspaper industry for 22 years and became MD of the Independent Star Group in 2001.

Commenting on his appointment, Cooke said “the Irish Newspaper industry is at the very heart of the media landscape nationally. Newspapers continue to play a significant role in all of our lives as the cornerstone of news, information and opinion. Irish newspapers are what keep us Irish

National Newspapers of Ireland (NNI) has launched a new creative initiative designed to showcase and reward the best ads to appear in the pages of its 18 member newspapers each month.

The inaugural NNI ‘Press Ad of the Month’ competition is open to agencies and (direct) advertisers, with monthly winners and runners-up all qualifying for a tilt as the prestigious ‘Press Ad of the Year’ awards next spring.

Monthly winners will be selected by a judging team consisting of a senior ad agency creative and senior media specialist, with an internationally renowed creative being lined up to judge the annual awards. Judges for the April competition are Emmet Wright, Creative Director of Chemistry, and David Sneddon, Managing Director of Mindshare.

Commenting on the launch of the competition, NNI’s Frank Cullen said the time is right for a high-quality creative advertising awards scheme.

‘Everybody knows how tough things are, and tightening budgets have affected the ad industry as much as any other sector,’ said Mr Cullen. ‘Nevertheless, in the creative business there is no let-up – the clients need to keep advertising, so the creators need to keep coming up with great ideas.

‘We see those ideas being executed on the pages of our newspapers every day,’ Mr Cullen went on ‘Press ads of all shapes and sizes, bold and clever concepts that reach out and engage with our 3.1 million regular readers.

‘We want to do something to honour the brains behind those ads, and thats why we’re launching our ‘Press Ad of the Month’ initiative,’ he said. ‘We think that the competition will be well-received in ad-land, and we hope that it may even stimulate the market in some way,’

NNI has promised ‘significant publicity’ for all monthly awards winners, with the added incentive of qualification for the NNI ‘Press Ad of the Year’ event next spring.

‘Our monthly awards will build up an outstanding body of work to compete in the ‘Press Ad of the Year’ event,’ said NNI’s Frank Cullen. ‘We hope that will become a high-calibre annual event capable of demonstrating the unique power of press advertising.’

More information about the NNI ‘Press Ad of the Month’ awards including online entry form are available here.

National newspaper advertising declined by just over 33% last year, according to figures released by the National Newspapers of Ireland (NNI). Almost €208 million was spent on advertising across the 18 members titles of NNI in 2009, compared with €314 million in 2008.

The decline in advertising revenue was sharpest during the first six months of 2009, however a slowdown in the rate of decline during the latter half of the year – coupled with a positive start to 2010 – has been described as encouraging by NNI.

‘2009 was a tough year for every industry, including newspaper,‘ said Maeve Donovan, Chairman of NNI. ‘ But even though our overall ad revenues were down, we can be encouraged by the fact that agencies and advertisers still invested more than €200 million across our range of titles.

‘In what’s generally acknowledged to have been one of the most difficult years for business since the early 1980’s, that’s a very substantial level of investment,‘ she said.

‘There was also an improvement during the second half of 2009, when both agency and direct spending fell by considerably less that in the first six months of the year,’ Ms Donovan went on. ‘That’s been carried thorugh to the new year market, and it’s something we can take heart from as we face into what’s bound to be another challenging year.’

The advertising revenue figures were released as part of the NNI’s annual ‘agency league table’ of press advertising spenders. The 2009 league was one of the most closely-fought affairs in years, with agency giants Carat and Mindshare running neck ad neck for most of 2009.

Carat consolidates no.1 spot

In the end however, it was Carat who came out on top with a total press advertising spend of €17.48million to seal the coveted number one agency position.

Mindshare came in second, having invested a total of €16.64 million on newspaper advertising in 2009 – a decline of less than 13% over 2008 – while MCM Communcations and OMD Ireland occupied the remaining positions in the top five.

The highest increase award went to Starcom who bucked the trend by increasing their press spend by almost €1m or 12.82% in 2009.

‘As our league table shows, ad agencies are also suffering the impact of the financial crisis but they – and their clients – are still clearly tuned in to the strenghts of the press advertising medium,’ said NNI’s Maeve Donovan.

‘Last year out readership passed 3 million people so when it comes to mass reach, flexibility of options, the capability to target and above all consumer engagement, advertisers know that newspapers deliver results,’ she said.

For many years, Ireland has been one of the world’s foremost consumers of newspapers, and new readership statistics confirm that is still the case. According to the latest Joint National Readership Survey (JNRS) more than 3 million people – or 87% of the adult population – are now regular newspaper readers.

The latest figures are sure to come as a fillip to the Irish newspaper industry, underlining again that in an era of unprecedented media choice, Irish consumers are still most likely to turn to their favourite newspaper for in-dept news and analysis.

The JNRS report for 2009 shows a total of 87.3% of adults who regularly read any newspaper, a slight increase over corresponding figures for last year. While some of the other categories – inlcuding reading daily and Sunday titles – were fractionally down, the industry will point to the crucial ‘any newspaper’ category as the true barometer of readership.

‘Clearly there is a huge appetite amongst Irish people for detailed analysis of all the issues facing the country’ said Frank Cullen of National Newspapers of Ireland. ‘That is what newspapers do best, it’s the main reason that people have such a strong relationship with their favourite newspaper, and it’s the key to our excellent readership levels.

‘There are of course other issues affecting our industry but these are commercial issues that every business in every sector is having to deal with right now,’ Mr Cullen went on.‘When it comes to readership, however we are as strong as ever – amongst the best in the world in fact – and we can be heartened by the latest JNRS data’

Of particular interest to advertisers and the advertising community, the new JNRS report contains a variety of information about newspapers and those who read them. Some highlights of the latest report include the following:

  • 83.4% of 15-24 year olds read the average issue of a newspaper
  • 54.3% of adults say they tend to try new products and services after seeing an advertisement
  • 73.6% of men reguarly read the sports pages of the newspapers
  • 55.9% of women like to read about food and drink

Over 7,000 interviews were conducted by Millward Brown Lansdowne for the readership survey amongst a representative sample of the adult population by personal in-home interviews, using a combination of face to face and self completion questionnaires.

NNI met with the Garda Commissioner and representatives this morning.

The exchance of views centred on two matters, namely the manner in which Jean Treacy was afforded access to the court, and secondly the taking of photographs of those accused and those convicted.

The Commissioner re-iterated his position, as per his statement of last week, that the decision to allow Jean Treacy enter and leave the court in secret was an operational decision taken by senior staff investigating the case, and one he fully supported. The Commissioner stressed that this was not designed to prevent media getting a photograph of the witness. He acknowledged however that this was a consequence.

He confirmed that this case was very much the exception, it was an operational decision that he could not see happening with any regularity.

On the matter of the difficulties for photographers in gaining access to accused and convicted persons in the new courts complex, the Commissioner noted that NNI was now bringing this matter to his attention. NNI asked if the Gardai could supply photographs of those convicted. The Commissioner acknowledged that he was open to discussion on the matter though advised that this was a complex issue involving other stakeholders also.

In welcoming the positive exchange of views at the meeting, Frank Cullen, on  behalf of NNI, said, ‘we look forward to working with the Commissioner and other stakeholders to ensure that the media can continue to fulfil its established right of identifying those convicted of serious crimes against society.’

NNI Statement

Article 34 of the Constitution, which governs the establishment and administration of the Courts, provides in its opening lines that justice shall be administered in public. That is the very first obligation placed on the Courts and the system of justice in deciding how we provide for the regulation and conduct of society.

NNI is very conscious of the difficulties that can be encountered by all the parties involved in criminal prosecutions. All crimes especially murders are heinous and sordid and run in the face of morality and ordered society. They are particularly difficult for the victims (and in the case of murder, their families), accused persons, prosecutors, judges and legal representatives. Those who are not involved professionally do not wish to be there.

The coverage of any crime and its prosecution does not start in the Courthouse but rather at the time the crime was committed. It is the function of media in a democratic state to report crimes and the circumstances surrounding them. In this country, and every country has its own practices, there has been a long tradition of reporting on the conduct of all parties in any trial.

We do not accept that any witness in a case, other than as directed by a Court for good reason or as prescribed by law, can or should be brought into Court by the Gardai by stealth.

In Ireland we do not have televised Courts – unlike the USA and some European states – which makes the reporting function provided by the media to the public all the more important especailly that of identifying and representing the visage and face of a witness. We do not deny that being caught up wittingly or unwittingly in a serious trial, especially a murder case, is unpleasant but unfortunately society is imperfect, citizens commit crimes and media has a right and a duty to report on such matters.

There have been many legal developments concerning Court reporting. Mr Justice Keane and Ms. Justice Denham in the various media v Attorney General and Judge Murphy case concerning the reporting of major drugs trial said :-

‘the reality is that most people learn matters before the Court from Press and so any curtailment of the Press must be viewed as a curtailment of the access of the people to the administration of justice and must be looked at carefully.

‘the media are the eyes and ears of the public in modern society and the odinary citizen is almost entirely dependent on the media for his knowledge of what goes on in Court’

NNI belive that whilst ours is a media perspective, it is a perfectly legitimate perspective as to how we seek to report issues relevant and central to any case. In the Lillis trial – Ms. Treacy was dealt with differently to any other witness for the prosecution or the defense.

The DPP decided she was an essential witness for the prosecution as were others but she was accorded special treatment without apparent legal juridiction , sanction or authority.

NNI looks forward to discussing these issues with the Garda Commissioner at our forthcoming meeting.

ends